Startup accelerators are sprouting up across the globe with more seed-backed companies coming to market than ever before. Every startup is looking for a way to differentiate itself from competitors as it looks toward its first significant round of funding.
The best founders will recognize the rapidly shifting societal and legislative views toward privacy as both a disruption and an opportunity. While privacy evangelists (and even some mainstream publications) have been beating the privacy drum for some time, many founders nonetheless put it on the backburner, sometimes purposefully and sometimes inadvertently.
By doing this, many founders are failing to take advantage of the strategic asset that privacy can be for their startups. Privacy is one significant way of further differentiating your offering from competitors when pitching potential investors and venture capitalists (VC).
Begin with the Basics
Pro Tip: Prepare for tough questions about privacy by reading Ann Cavoukian’s 7 Foundational Principles of Privacy by Design and discussing them with your leadership team.
Hire with Privacy In Mind
When I hire an engineer, I begin asking about their feelings on privacy early in the interview process. Emphasizing privacy discussions during interviews has the dual-effect of revealing the prospective employee’s ethics and integrity and projecting to everyone the importance of privacy in the company. I’ve found that by discussing privacy issues with employees, I’m likely to get a better read on how (and if) they will contribute to the development of privacy as an asset for my company.
Pro Tip: Build a stronger team by discussing the concept of privacy while interviewing potential employees. Read more “Guest Post: Make Privacy a Strategic Asset for your Startup”