Category Archive: Guest Post

Apr
20
2015

How the Privacy Landscape is Creating In-Demand Jobs

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By KimAnh Tran, Associate Legal Counsel, CIPP/US, Contributor High profile breaches seem to arise almost weekly across all industries and verticals, making privacy and security top-of-mind for organizations large and small. Fear has proven to be a strong motivator for many organizations, as an expensive remediation process, a regulatory audit and a public relations disaster …

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Apr
02
2015

EdTech Companies: Tips on Compliance with the Applicable Regulatory Framework (COPPA)

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By Shreya Vora, Esq., CIPP/US Educational technology is really taking off. Kids today use tablets and computers at school, learning apps and a bevy of other online tools. When building products for the education technology sector, all business owners need to consider privacy – everyone from budding entrepreneurs to established companies to large multi-national corporations. …

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Mar
31
2015

Using Privacy Engineering To Make Your Company More ‘Likeable’

Security concept: Privacy on digital background

By Alexandra Ross, The Privacy Guru Last week I had the pleasure of speaking at the Privacy Innovations & Technology event, “Demystifying Privacy Engineering” hosted at the TRUSTe offices. In a lively session, we discussed the basics of Privacy by Design (PbD) and Privacy Engineering, including examples of how to implement Privacy Engineering, career opportunities …

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Jan
26
2015

The Upsides and Downsides of Private Messaging Apps

Young woman using smartphone.

By Alexandra Ross, The Privacy Guru  Have we reached the end of the “age of oversharing”? Private messaging apps are the fastest growing category of apps, according to mobile analytics firm Flurry. Recent stats show downloads of private social messaging apps increased 200 percent in 2013 over 2012. From the basic urge to just “say …

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Jan
09
2014

Make Data Privacy & Security Your New Year’s Resolution

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Heather M. Federman Director of Public Policy, Online Trust Alliance @HFeds   Join TRUSTe at the OTA’s Data Privacy Day Town Halls in NYC, Seattle and San Francisco & Save 20% It’s no longer an “if” your company will become the target of a data breach; it’s just a matter of “when.”  From small nonprofits …

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Dec
10
2013

Is the Death of the Cookie Really Such a Bad Thing?

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Kirby Winfield, CEO, Dwellable @kirbywinfield There is a lot of bellyaching coming from certain corners of the online ad world these days. The doomsayers think a cookie ban will send ad targeting, and the ecoLumasystemventurescape as we know it, into the Dark Ages.

Oct
03
2013

Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices

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Daryl McNutt, VP Marketing Drawbridge @Drawbridge In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some …

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Sep
18
2013

BrightTag Hits the Road with TRUSTe

BrightTag

Blane Sims @BrightTag Given how quickly the world of online marketing changes, businesses and brands need help understanding how their technology partners fit into the evolving conversations surrounding privacy, data security and customer trust. At BrightTag, our mission-critical role in powering data-driven marketing globally for more than 1,000 brands has given us a unique view …

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