Category Archive: Guest Post

Jan
09
2014

Make Data Privacy & Security Your New Year’s Resolution

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Heather M. Federman Director of Public Policy, Online Trust Alliance @HFeds   Join TRUSTe at the OTA’s Data Privacy Day Town Halls in NYC, Seattle and San Francisco & Save 20% It’s no longer an “if” your company will become the target of a data breach; it’s just a matter of “when.”  From small nonprofits …

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Dec
10
2013

Is the Death of the Cookie Really Such a Bad Thing?

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Kirby Winfield, CEO, Dwellable @kirbywinfield There is a lot of bellyaching coming from certain corners of the online ad world these days. The doomsayers think a cookie ban will send ad targeting, and the ecoLumasystemventurescape as we know it, into the Dark Ages.

Oct
03
2013

Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices

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Daryl McNutt, VP Marketing Drawbridge @Drawbridge In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some …

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Sep
18
2013

BrightTag Hits the Road with TRUSTe

Blane Sims @BrightTag Given how quickly the world of online marketing changes, businesses and brands need help understanding how their technology partners fit into the evolving conversations surrounding privacy, data security and customer trust. At BrightTag, our mission-critical role in powering data-driven marketing globally for more than 1,000 brands has given us a unique view …

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Jul
27
2012

When Self-Regulation Works, Your Privacy Is In Good Hands

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Jim Adler Chief Privacy Officer & GM of Data Systems | Intelius @jim_adler Image Credit Despite the ongoing discussions about online privacy by legislatures, regulators, and data conservationists — self-regulation remains the primary tool to ensure consumer information is handled responsibly. And rightly so. Too often, privacy debates devolve into false dichotomies, dominated by arguments that advocate …

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