Category Archive: Mobile

Sep 08 2014

TRUSTe To Develop Guidelines For Whitelisting Sites On New Disconnect Mobile App

Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused public outcry. Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a …

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Feb 11 2014

February Monthly Spotlight

  – Feb 19 EU Regulatory Update – Implications & Opportunities (Webinar – OTA Members Only) Join Saira Nayak, Director of Policy at TRUSTe, on Wednesday, February 19, 2014 for the Online Trust Alliance (OTA) webinar which will provide an update on the EU Regulatory environment and discuss related implications and opportunities.  Register here.   …

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Jan 06 2014

WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

Eleanor Treharne-Jones, Global Communications Director | TRUSTe @EleanorTJ Earlier today, TRUSTe announced that WeChat, the leading mobile social communication application for smartphones, and its website (, are now certified by TRUSTe. The global certification covers WeChat in seventeen different languages, five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and is part …

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Dec 02 2013

TRUSTe Hits the Event Trail this Holiday Season


— Dec 3 APPNATION V San Francisco, CA TRUSTe will be speaking APPNATION focuses on the business side of the App Revolution and attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce. Join TRUSTe’s Richard Qui, VP of Business Development, for a workshop presented by MEF, the global community …

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Nov 22 2013

VIDEO: AdTruth Partners with TRUSTe to Help Protect Privacy in Device Recognition Technology


AdTruth is a Device Recognition Technology (DRT) company that enables marketers to reach and recognize audiences at scale on any devices while respecting consumer privacy and choice. James Lamberti, VP and General Manager at AdTruth, sat down with us to discuss how TRUSTe helped deliver a mobile and desktop privacy technology solution, providing consumer choice …

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Nov 13 2013

xAd Chooses TRUSTe Based on Its Product Innovation and Leadership in the Data Privacy Management Industry


xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology. Watch Video »

Oct 08 2013

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment


Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data …

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Oct 03 2013

Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices


Daryl McNutt, VP Marketing Drawbridge @Drawbridge In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some …

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