Mar
22
2013
Hats off to Gap Inc.’s Banana Republic mobile advertising campaign that offers consumers additional discounts through their mobile devices — that can be used either in-store or online. Announced today on Mobile Commerce Daily, the campaign, which offers a 10% off coupon that can be redeemed in-store, aims to drive consumer sales. Through TRUSTed …
Mar
14
2013
Saira Nayak Director of Policy | TRUSTe @sairanayak With its latest opinion on mobile apps revealed today, the Article 29 Working Party attempts to address the growing concern – sometimes referred to as the “creepiness” factor – that consumers have over being tracked on their mobile phones and devices. Research by Ipsos MORI for TRUSTe …
Feb
20
2013
Chi-Chao Chang President of Products and Technology | xAd With the mobile industry’s leading global conference – Mobile World Congress – just around the corner, we wanted to provide a real-world example of how 2013 is starting to fulfill its promise with a peek into the innovative approach that TRUSTe and xAd are taking to …
Feb
05
2013
Saira Nayak Director of Policy | TRUSTe @sairanayak Photo Source On Friday, the FTC issued a staff report entitled “Mobile Privacy Disclosures: Building Trust with Transparency”. The report was endorsed by four commissioners (Julie Brill, Jon Leibowitz, Maureen Ohlhausen and Edith Ramirez, with newest commissioner Joshua Wright abstaining). The report articulates a framework for mobile …
Jan
28
2013
Dave Deasy VP Marketing | TRUSTe @davedeasy Infographic Research Report Online retailers were predicted to benefit from a $43.4 billion holiday sales season as shoppers increasingly relied on social networks and mobile devices to find and buy merchandise. Online sales also grew strongly outside the US, accounting for 10% of all retail sales in Great …
Jan
24
2013
January 28th is International Data Privacy Day (#DPD2013 on Twitter) and, in its celebration, we are participating in several events next week. ———January 28th We kick off the week with IAPP Privacy After Hours. There’s no agenda, just show up at Jillian’s in San Francisco, from 5:00-7:00 PM. Have a good time and get to …
Dec
21
2012
Joanne McNabb Director of Privacy Education and Policy | Office of the Attorney General | California Department of Justice I attended a health privacy conference recently and was surprised at how much mobile dominated the conversation, both in sessions and during breaks. Privacy officers in healthcare organizations are struggling to balance the benefits of easy, …
Dec
13
2012
This Friday, December 14th, TRUSTe is hosting a webinar on the Enforcement of Mobile App Privacy Law. TRUSTe experts Saira Nayak, Director of Policy, and Joanne Furtsch, Director of Product Policy, will share what it means to be compliant with the CalOPPA Act and whether your company is in danger. If your company has a …
