Apr
16
2013
Jim Rennie Sr Product Counsel | TRUSTe Recently, talk of “anonymizing” or “pseudo-anonymizing” data has been picking up, both publicly online and in private conversations with our clients. There have been questions on what these terms mean, what they mean for user privacy, and the pitfalls around the practice. Currently, “anonymizing” is not defined or …
Mar
28
2013
Forrester issued the latest revisions to the “Effective Privacy Program Measurements Report which draws from a wealth of analyst experience, insight and research through advisory and inquiry discussions with more than 50 Chief Information Security Officers. Additionally, end users, vendors, industry experts (including Verdasys and Varonis Systems) contributed to the report which was composed by …
Dec
03
2012
Photo Source With the holiday season just around the corner more consumers than ever will head to their computers, tablets, and smartphones to buy gifts online for friends and family. A recent PriceGrabber survey found that 16% of US consumers intend to use their mobile devices this holiday season to view coupons, make purchases, and …
Jun
06
2012
Rob Banagale Co-founder + CEO @ Gliph @jetsetter Image Credit Startup accelerators are sprouting up across the globe with more seed-backed companies coming to market than ever before. Every startup is looking for a way to differentiate itself from competitors as it looks toward its first significant round of funding. The best founders will recognize …
Mar
02
2012
Kevin Trilli | TRUSTe VP Product @squawkt22 Joanne Furtsch| TRUSTe Dir. Product Policy @privacygeek Photo Credit The concept of privacy-by-design was first introduced by the Canadian Privacy Commissioner Ann Cavoukian as early as in 1990s. Since then, the importance of it in business has only increased over time. Almost every week, we see companies of all …
Oct
03
2011
Joanne Furtsch, CIPP, CIPP/C Policy & Product Architect @privacygeek If you’re an online publisher or an ecommerce site you may use a range of social networking tools to enhance your company’s marketing and brand-building efforts. Social tools likes those offered by Twitter, LinkedIn and Facebook enable people to rapidly share their activity on your site …
Apr
27
2011
1. Look For Signs Of Trust Check consumer reviews before you download an app. Users are quick to publicize bad experiences so you can typically find out if you’re dealing with a “scammy” or “spammy” app by reading recent reviews of the app in your mobile app marketplace or store. Look for trustmarks too – …
Apr
27
2011
Privacy concerns around mobile applications are higher than ever and consumer mistrust can limit app downloads and engagement levels. Here are five tips that can help you get privacy right and build a mobile audience through trust and respect for personal information: 1. Get Serious About Privacy A TRUSTe consumer survey found that 74 percent …
