January 28th is Data Privacy Day and TRUSTe is helping to raise awareness with four key events that you should check out. January 28: Powering Trust Speaker Series – London TRUSTe hosts the first event in the Powering Trust Speaker Series on Data Privacy Day at The Hospital Club in London. Join us to learn how organizations, policy makers and regulators can find balance between prosperity and privacy in 2014. New research into the levels and causes of consumer online privacy concern both sides of the Atlantic will be followed by a thought provoking discussion led by, European privacy expert, … Continue reading TRUSTe Gears up for Data Privacy Day
On Wednesday, Dictionary.com announced that it had chosen “privacy” as the word of the year for 2013, quite a change from last year’s selection of “bluster”. The past year has been filled with events that rocked the media landscape and changed the way people thought about privacy. The introduction of Google Glass and Edward Snowden’s revelations about Government surveillance were just two of the major events that Dictionary.com cited as reasons for selecting privacy as their word of choice. According to Dictionary.com, privacy is defined as “the state of being free from intrusion or disturbance in one’s private life or … Continue reading Dictionary.com Announces the 2013 Word of the Year: Privacy
Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites that allow 3rd parties to collect data for OBA purposes for compliance with the enhanced notice requirements. Companies who may be in violation of the Principles have been notified by the CBBB. Industry associations, like the International Association of Privacy Professionals (IAPP), are taking note of the CBBB’s announcement. The CBBB along with the Direct Marketing Association (DMA), administers the Online Interest-Based Advertising (OBA) … Continue reading CBBB Data Collection Compliance Effort — What You Need To Know
Daryl McNutt, VP Marketing Drawbridge
In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some companies, the pledge to protect consumer privacy comes first and foremost when introducing cross-device technology – and Drawbridge is one of those companies.
TRUSTe kicked off the “Powering Trust” roadshow series yesterday in San Francisco. After some lunch and refreshments, Chris Babel started things off with thoughts on data privacy management.
TRUSTe is joining forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 ‘Powering Trust’ Roadshow.
This first of its kind event will better prepare Marketing and Privacy executives at brands, publishers, and agencies to manage the complex data privacy challenges associated with the innovative marketing and advertising solutions they need to run their online businesses.