Category Archive: Privacy Tips

Jan 13 2014

TRUSTe Gears up for Data Privacy Day


January 28th is Data Privacy Day and TRUSTe is helping to raise awareness with four key events that you should check out. January 28: Powering Trust Speaker Series – London TRUSTe hosts the first event in the Powering Trust Speaker Series on Data Privacy Day at The Hospital Club in London. Join us to learn …

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Dec 19 2013 Announces the 2013 Word of the Year: Privacy


On Wednesday, announced that it had chosen “privacy” as the word of the year for 2013, quite a change from last year’s selection of “bluster”. The past year has been filled with events that rocked the media landscape and changed the way people thought about privacy. The introduction of Google Glass and Edward Snowden’s …

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Dec 04 2013

CBBB Data Collection Compliance Effort — What You Need To Know


Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites that allow 3rd parties to collect data for OBA purposes for compliance with the enhanced notice requirements. Companies who …

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Oct 03 2013

Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices


Daryl McNutt, VP Marketing Drawbridge @Drawbridge In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some …

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Sep 20 2013

Powering Trust Roadshow – Off to a Great Start!

TRUSTe kicked off the “Powering Trust” roadshow series yesterday in San Francisco. After some lunch and refreshments, Chris Babel started things off with thoughts on data privacy management.

Sep 09 2013

Powering Trust Roadshow – First Event 9/19 in San Francisco


TRUSTe is joining forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 ‘Powering Trust’ Roadshow. This first of its kind event will better prepare Marketing and Privacy executives at brands, publishers, and agencies to manage the complex data privacy challenges associated with the innovative marketing and advertising solutions they need to …

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Apr 16 2013

Data Anonymization

A table depicting the function of hashing keys.

Jim Rennie Sr Product Counsel | TRUSTe Recently, talk of “anonymizing” or “pseudo-anonymizing” data has been picking up, both publicly online and in private conversations with our clients. There have been questions on what these terms mean, what they mean for user privacy, and the pitfalls around the practice. Currently, “anonymizing” is not defined or …

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Mar 28 2013

Forrester Updates Their Report on Effective Privacy Program Measurements

Forrester’s report on effectiveness of privacy program measurement.

Forrester issued the latest revisions to the “Effective Privacy Program Measurements Report which draws from a wealth of analyst experience, insight and research through advisory and inquiry discussions with more than 50 Chief Information Security Officers. Additionally, end users, vendors, industry experts (including Verdasys and Varonis Systems) contributed to the report which was composed by …

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