TRUSTe Unveils Assessment Manager 2.0

September 28, 2015

Today we announced a host of new features that will be included in Assessment Manager 2.0, giving privacy teams increased visibility and control over their privacy programs. The new version advances Assessment Manager and adds greater insight and scale to privacy risk management and compliance through features such as a Privacy Program KPI Dashboard, an Advanced Reporting Engine and a new Single User Workflow. Launched in March 2015, Assessment Manager was developed with the input of many well-known global brands spanning a wide range of industries. The first SaaS privacy assessment solution, Assessment Manager brings the benefits of automation to … Continue reading TRUSTe Unveils Assessment Manager 2.0

February Monthly Spotlight

February 11, 2014

  – Feb 19 EU Regulatory Update – Implications & Opportunities (Webinar – OTA Members Only) Join Saira Nayak, Director of Policy at TRUSTe, on Wednesday, February 19, 2014 for the Online Trust Alliance (OTA) webinar which will provide an update on the EU Regulatory environment and discuss related implications and opportunities.  Register here.   – Feb 24 – 27 Mobile World Congress – The Future of Mobile Advertising: From Opt-out to Opt-in Barcelona #MWC14 is a world-class thought leadership conference featuring visionary keynotes and panel discussions. More than 1,700 exhibitors will showcase cutting-edge product and technology innovations. Stop by … Continue reading February Monthly Spotlight

WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

January 06, 2014

Eleanor Treharne-Jones, Global Communications Director | TRUSTe @EleanorTJ Earlier today, TRUSTe announced that WeChat, the leading mobile social communication application for smartphones, and its website (, are now certified by TRUSTe. The global certification covers WeChat in seventeen different languages, five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and is part of WeChat’s ongoing commitment to online privacy, transparency and consumer choice. Over the last year, WeChat has seen phenomenal market growth almost tripling its users from 2012 to 2013. In July 2013 it became the most downloaded mobile communication app from official stores in Argentina, … Continue reading WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

Get On The Fast Track To Mobile App Compliance

December 11, 2012

Last week the California Attorney General’s office filed a lawsuit charging a major airline for failure to comply with the California Online Privacy Protection Act.  In order to eliminate legal risk, protect your brand, and maintain trust with your customers, you should conduct a comprehensive review of all of your mobile properties.

In order to help companies accelerate their mobile privacy review, and ensure compliance with the law, we have launched the TRUSTed Mobile Apps Fast Track Certification Program.  The program includes all of the benefits of our standard mobile apps privacy certification, plus a fast-track option which enables you become compliant in as short as one day.  TRUSTed Mobile Apps includes:  Comprehensive App Data Privacy Review, In-depth Findings Report and Compliance Action Plan,  Certified Privacy Policy, TRUSTe Certified Privacy Seal, Mobile Optimized Hosted Privacy Policy Engine, Implementation Assistance, and Dispute Resolution Service.  For more information on the program, see the Program Brief. Read more “Get On The Fast Track To Mobile App Compliance”

Mobile App Privacy Legal Enforcement Begins – Is Your App Next? Major Airline Sued For Mobile App Privacy Violations

December 10, 2012

Dave Deasy
VP Marketing | TRUSTe

On October 30th the California Attorney General’s office announced they were going to start actively enforcing a law requiring mobile apps to have and conspicuously post a privacy policy.  Companies were given 30 days notice to comply with the law.

On December 6th they announced their first lawsuit – charging Delta Airlines for neglecting to comply with the California Online Privacy Protection Act.  You can read the full announcement here.

If you have a mobile app, or a mobile website, your company is at risk of significant monetary penalties ($2,500 per app download) and / or negative media coverage.  Even if your company is not based in California, or if you only offer free apps, the law still applies to your company.

If you have not already done so, you should expedite conducting a full review of all your mobile properties to ensure you are in compliance with the law. Read more “Mobile App Privacy Legal Enforcement Begins – Is Your App Next? Major Airline Sued For Mobile App Privacy Violations”