Category Archive: Product

Sep 28 2015

TRUSTe Unveils Assessment Manager 2.0

Today we announced a host of new features that will be included in Assessment Manager 2.0, giving privacy teams increased visibility and control over their privacy programs. The new version advances Assessment Manager and adds greater insight and scale to privacy risk management and compliance through features such as a Privacy Program KPI Dashboard, an …

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Feb 11 2014

February Monthly Spotlight

  – Feb 19 EU Regulatory Update – Implications & Opportunities (Webinar – OTA Members Only) Join Saira Nayak, Director of Policy at TRUSTe, on Wednesday, February 19, 2014 for the Online Trust Alliance (OTA) webinar which will provide an update on the EU Regulatory environment and discuss related implications and opportunities.  Register here.   …

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Jan 06 2014

WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

Eleanor Treharne-Jones, Global Communications Director | TRUSTe @EleanorTJ Earlier today, TRUSTe announced that WeChat, the leading mobile social communication application for smartphones, and its website (, are now certified by TRUSTe. The global certification covers WeChat in seventeen different languages, five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and is part …

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Nov 13 2013

xAd Chooses TRUSTe Based on Its Product Innovation and Leadership in the Data Privacy Management Industry


xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology. Watch Video »

Dec 11 2012

Get On The Fast Track To Mobile App Compliance


Last week the California Attorney General’s office filed a lawsuit charging a major airline for failure to comply with the California Online Privacy Protection Act.  In order to eliminate legal risk, protect your brand, and maintain trust with your customers, you should conduct a comprehensive review of all of your mobile properties. In order to …

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Dec 10 2012

Mobile App Privacy Legal Enforcement Begins – Is Your App Next? Major Airline Sued For Mobile App Privacy Violations


Dave Deasy VP Marketing | TRUSTe On October 30th the California Attorney General’s office announced they were going to start actively enforcing a law requiring mobile apps to have and conspicuously post a privacy policy.  Companies were given 30 days notice to comply with the law. On December 6th they announced their first lawsuit – …

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Dec 06 2012

Millennial Media Selects TRUSTed Mobile Ads to Build Consumer Trust for Mobile Advertising


Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced that Millennial Media has chosen TRUSTed Mobile Ads as its premier data privacy management solution to help its global client base build trust with consumers and deliver innovative technology and services through its mobile advertising and data platform in accordance with the Digital Advertising …

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Jul 20 2012

Websites Are In The Dark About Third Party Tracking


Tony Berman Sr. Product Manager | TRUSTe @otaat TRUSTe’s Website Tracker Audit Service was recently used in an experiment to analyze the accuracy of the privacy disclosures of some of 116 popular websites on the Internet (see footnote for a list of domains scanned)[1]. Forty eight percent (48%) of the sites included in the experiment do …

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