Today we announced a host of new features that will be included in Assessment Manager 2.0, giving privacy teams increased visibility and control over their privacy programs. The new version advances Assessment Manager and adds greater insight and scale to privacy risk management and compliance through features such as a Privacy Program KPI Dashboard, an Advanced Reporting Engine and a new Single User Workflow. Launched in March 2015, Assessment Manager was developed with the input of many well-known global brands spanning a wide range of industries. The first SaaS privacy assessment solution, Assessment Manager brings the benefits of automation to … Continue reading TRUSTe Unveils Assessment Manager 2.0
– Feb 19 EU Regulatory Update – Implications & Opportunities (Webinar – OTA Members Only) Join Saira Nayak, Director of Policy at TRUSTe, on Wednesday, February 19, 2014 for the Online Trust Alliance (OTA) webinar which will provide an update on the EU Regulatory environment and discuss related implications and opportunities. Register here. – Feb 24 – 27 Mobile World Congress – The Future of Mobile Advertising: From Opt-out to Opt-in Barcelona #MWC14 is a world-class thought leadership conference featuring visionary keynotes and panel discussions. More than 1,700 exhibitors will showcase cutting-edge product and technology innovations. Stop by … Continue reading February Monthly Spotlight
Eleanor Treharne-Jones, Global Communications Director | TRUSTe @EleanorTJ Earlier today, TRUSTe announced that WeChat, the leading mobile social communication application for smartphones, and its website (www.wechat.com), are now certified by TRUSTe. The global certification covers WeChat in seventeen different languages, five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and is part of WeChat’s ongoing commitment to online privacy, transparency and consumer choice. Over the last year, WeChat has seen phenomenal market growth almost tripling its users from 2012 to 2013. In July 2013 it became the most downloaded mobile communication app from official stores in Argentina, … Continue reading WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification
xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology. Watch Video »
Last week the California Attorney General’s office filed a lawsuit charging a major airline for failure to comply with the California Online Privacy Protection Act. In order to eliminate legal risk, protect your brand, and maintain trust with your customers, you should conduct a comprehensive review of all of your mobile properties.
VP Marketing | TRUSTe
On December 6th they announced their first lawsuit – charging Delta Airlines for neglecting to comply with the California Online Privacy Protection Act. You can read the full announcement here.
If you have a mobile app, or a mobile website, your company is at risk of significant monetary penalties ($2,500 per app download) and / or negative media coverage. Even if your company is not based in California, or if you only offer free apps, the law still applies to your company.
If you have not already done so, you should expedite conducting a full review of all your mobile properties to ensure you are in compliance with the law. Read more “Mobile App Privacy Legal Enforcement Begins – Is Your App Next? Major Airline Sued For Mobile App Privacy Violations”