What you Need to Know About the GDPR: Practical Steps to Address GDPR Compliance

May 09, 2017

While some organizations have written about the impending GDPR deadline and potential fines, or re-printed an exact copy of the text itself, TRUSTe has taken the 200+ pages of the GDPR and translated it into practical implementation steps for an organization of any size or maturity. The implementation steps are grouped into five actionable phases: Building a Program and Team Assessing Risks and Creating Awareness Designing and Implementing Operational Controls Managing and Enhancing Controls Demonstrating Ongoing Compliance A sample implementation step is developing a DPIA program, which includes creating templates, conducting DPIAs, managing remediation, and providing compliance reports. The guide also … Continue reading What you Need to Know About the GDPR: Practical Steps to Address GDPR Compliance

New Privacy Platform Enterprise Application Announced at IAPP Privacy Summit This Week

April 20, 2017

Today wrapped up the annual IAPP Privacy Summit in Washington, DC – The Summit is the largest gathering of privacy professionals in the world. Our team had a great time meeting with many of our great clients, and speaking on several panels. We also announced an exciting development: enterprise integration options for our Data Privacy Management Platform (TRUSTe Platform). These new platform capabilities provide streamlined integrations with top business intelligence, governance risk and compliance, help desk, human capital management and IT system management applications. The new capabilities extend the learning’s from extensive client usage of the TRUSTe Platform to enable … Continue reading New Privacy Platform Enterprise Application Announced at IAPP Privacy Summit This Week

Privacy Shield Grace Period is Ending, Are you Ready?

March 20, 2017

EU US Privacy Shield

Soon companies that self-certified with the Department of Commerce (DOC) last fall before the September 30, 2016 deadline will have the 9 month “grace period” come to a close. The grace period was given to these companies so that they could ensure that all of their third party vendors met the Accountability for Onward Transfer principle. The grace period ends soon, meaning that the deadline is fast approaching. The Privacy Shield  Accountability for Onward Transfer principle, Section II, 3.b., states: To transfer personal data to a third party acting as an agent, organizations must: (i) transfer such data only for limited and specified … Continue reading Privacy Shield Grace Period is Ending, Are you Ready?

TRUSTe Unveils Assessment Manager 2.0

September 28, 2015

Today we announced a host of new features that will be included in Assessment Manager 2.0, giving privacy teams increased visibility and control over their privacy programs. The new version advances Assessment Manager and adds greater insight and scale to privacy risk management and compliance through features such as a Privacy Program KPI Dashboard, an Advanced Reporting Engine and a new Single User Workflow. Launched in March 2015, Assessment Manager was developed with the input of many well-known global brands spanning a wide range of industries. The first SaaS privacy assessment solution, Assessment Manager brings the benefits of automation to … Continue reading TRUSTe Unveils Assessment Manager 2.0

February Monthly Spotlight

February 11, 2014

  – Feb 19 EU Regulatory Update – Implications & Opportunities (Webinar – OTA Members Only) Join Saira Nayak, Director of Policy at TRUSTe, on Wednesday, February 19, 2014 for the Online Trust Alliance (OTA) webinar which will provide an update on the EU Regulatory environment and discuss related implications and opportunities.  Register here.   – Feb 24 – 27 Mobile World Congress – The Future of Mobile Advertising: From Opt-out to Opt-in Barcelona #MWC14 is a world-class thought leadership conference featuring visionary keynotes and panel discussions. More than 1,700 exhibitors will showcase cutting-edge product and technology innovations. Stop by … Continue reading February Monthly Spotlight

WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

January 06, 2014

Eleanor Treharne-Jones, Global Communications Director | TRUSTe @EleanorTJ Earlier today, TRUSTe announced that WeChat, the leading mobile social communication application for smartphones, and its website (www.wechat.com), are now certified by TRUSTe. The global certification covers WeChat in seventeen different languages, five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and is part of WeChat’s ongoing commitment to online privacy, transparency and consumer choice. Over the last year, WeChat has seen phenomenal market growth almost tripling its users from 2012 to 2013. In July 2013 it became the most downloaded mobile communication app from official stores in Argentina, … Continue reading WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification