Category Archive: Product

Feb
11
2014

February Monthly Spotlight

Mobile World Congress 2014

  – Feb 19 EU Regulatory Update – Implications & Opportunities (Webinar – OTA Members Only) Join Saira Nayak, Director of Policy at TRUSTe, on Wednesday, February 19, 2014 for the Online Trust Alliance (OTA) webinar which will provide an update on the EU Regulatory environment and discuss related implications and opportunities.  Register here.   …

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Jan
06
2014

WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

Eleanor Treharne-Jones, Global Communications Director | TRUSTe @EleanorTJ Earlier today, TRUSTe announced that WeChat, the leading mobile social communication application for smartphones, and its website (www.wechat.com), are now certified by TRUSTe. The global certification covers WeChat in seventeen different languages, five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and is part …

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Nov
13
2013

xAd Chooses TRUSTe Based on Its Product Innovation and Leadership in the Data Privacy Management Industry

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xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology. Watch Video »

Dec
11
2012

Get On The Fast Track To Mobile App Compliance

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Last week the California Attorney General’s office filed a lawsuit charging a major airline for failure to comply with the California Online Privacy Protection Act.  In order to eliminate legal risk, protect your brand, and maintain trust with your customers, you should conduct a comprehensive review of all of your mobile properties. In order to …

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Dec
10
2012

Mobile App Privacy Legal Enforcement Begins – Is Your App Next? Major Airline Sued For Mobile App Privacy Violations

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Dave Deasy VP Marketing | TRUSTe On October 30th the California Attorney General’s office announced they were going to start actively enforcing a law requiring mobile apps to have and conspicuously post a privacy policy.  Companies were given 30 days notice to comply with the law. On December 6th they announced their first lawsuit – …

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Dec
06
2012

Millennial Media Selects TRUSTed Mobile Ads to Build Consumer Trust for Mobile Advertising

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Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced that Millennial Media has chosen TRUSTed Mobile Ads as its premier data privacy management solution to help its global client base build trust with consumers and deliver innovative technology and services through its mobile advertising and data platform in accordance with the Digital Advertising …

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Jul
20
2012

Websites Are In The Dark About Third Party Tracking

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Tony Berman Sr. Product Manager | TRUSTe @otaat TRUSTe’s Website Tracker Audit Service was recently used in an experiment to analyze the accuracy of the privacy disclosures of some of 116 popular websites on the Internet (see footnote for a list of domains scanned)[1]. Forty eight percent (48%) of the sites included in the experiment do …

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May
15
2012

Only 1 top free iPad app has a privacy policy

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Tony Berman Sr. Product Manager | TRUSTe @otaat This week I did a quick review of the top 10 free apps for iPad. Besides having two very happy children after discovering some new games on my iPad as part of my review, what I found is quite disturbing and reinforces the push by the FTC and …

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