Dec
11
2012
Last week the California Attorney General’s office filed a lawsuit charging a major airline for failure to comply with the California Online Privacy Protection Act. In order to eliminate legal risk, protect your brand, and maintain trust with your customers, you should conduct a comprehensive review of all of your mobile properties. In order to …
Dec
10
2012
Dave Deasy VP Marketing | TRUSTe On October 30th the California Attorney General’s office announced they were going to start actively enforcing a law requiring mobile apps to have and conspicuously post a privacy policy. Companies were given 30 days notice to comply with the law. On December 6th they announced their first lawsuit – …
Dec
06
2012
Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced that Millennial Media has chosen TRUSTed Mobile Ads as its premier data privacy management solution to help its global client base build trust with consumers and deliver innovative technology and services through its mobile advertising and data platform in accordance with the Digital Advertising …
Jul
20
2012
Tony Berman Sr. Product Manager | TRUSTe @otaat TRUSTe’s Website Tracker Audit Service was recently used in an experiment to analyze the accuracy of the privacy disclosures of some of 116 popular websites on the Internet (see footnote for a list of domains scanned)[1]. Forty eight percent (48%) of the sites included in the experiment do …
May
15
2012
Tony Berman Sr. Product Manager | TRUSTe @otaat This week I did a quick review of the top 10 free apps for iPad. Besides having two very happy children after discovering some new games on my iPad as part of my review, what I found is quite disturbing and reinforces the push by the FTC and …
Mar
02
2012
Kevin Trilli | TRUSTe VP Product @squawkt22 Joanne Furtsch| TRUSTe Dir. Product Policy @privacygeek Photo Credit The concept of privacy-by-design was first introduced by the Canadian Privacy Commissioner Ann Cavoukian as early as in 1990s. Since then, the importance of it in business has only increased over time. Almost every week, we see companies of all …
Sep
15
2011
Matthew Shevach Director, Product Marketing @matthewshevach Our product and engineering teams are focused on making the implementation of OBA compliance and the AdChoices icon as convenient as possible through our TRUSTed Ads platform. Here are a several highlights of features we’ve designed to make life easier when implementing compliance: Video. The TRUSTe platform is …
