DAA Cross Device Guidance Enforcement Starting Today

February 01, 2017

In a typical day the average person will use several devices to make calls, check emails, or watch videos. Over half of people (57%) who use a device such as a smart phone or tablet use more than one.[1] It is easier than ever to seamlessly move between devices and continue an activity on one device where you left off on another. Users get the advantage of a seamless experience across devices, and publishers and ad tech companies can get information about user behavior across those devices, which is known as cross-device tracking. Starting today, February 1, 2017, the Digital … Continue reading DAA Cross Device Guidance Enforcement Starting Today

Maximizing Data Utility Under GDPR

January 31, 2017

31 January 2017 By Hilary Wandall General Counsel & Chief Data Governance Officer, TRUSTe Trying to solve a problem, determine the optimal course of action or make a critical decision in the absence of meaningful data not only is frustrating – it can yield undesirable outcomes. It’s like driving without a map or hiking without a compass, let alone precise GPS. Or, like trying to communicate with a friend, whose last name you don’t remember how to spell, without a phone number, email address or Twitter handle. In recent years, many business leaders have realized that connected devices, systems and … Continue reading Maximizing Data Utility Under GDPR

If You Own a Car, Read This Privacy Guide

January 27, 2017

Yesterday at the DC Auto Show The Future of Privacy Forum (FPF) and the National Automobile Dealers Association (NADA) released a guide to help consumers understand how new cars might be collecting personal information. This guide, Personal Data In Your Car, gives examples of the types of data that most cars collect now. Older technology, such as Event Data Recorders (EDRs) have been installed in cars since the 90’s. EDRs record technical information about a car before and after a crash. Many new cars contain features such as navigation, blind spot detection, parking assist, and infotainment centers. User recognition technology may even scan a … Continue reading If You Own a Car, Read This Privacy Guide

Webinar Recap: Best Practices to Create a Data Inventory and Meet GDPR Compliance

January 25, 2017

Yesterday we had Ray Everett, Principal Consultant (US), TRUSTe, Veronika Tonry, President, Privacy KnowHow, former Global Privacy Manager at Chevron and Applied Materials, and Guy Sereff, Corporate Counsel, Level 3 Communications share which tools and resources companies are using to conduct data inventories. Our speakers shared some of the biggest “lessons learned” from when they conducted Data Inventories for the first time, so that you can avoid them. There is no “one size fits all” approach – you should conduct these exercises in a way that fits with your company culture. Once you’ve received the support for the project, make … Continue reading Webinar Recap: Best Practices to Create a Data Inventory and Meet GDPR Compliance

ePrivacy (EU Cookie) Directive Update

January 18, 2017

On January 10, 2017, the European Commission released a proposed Regulation on Privacy and Electronic Communications (the “ePrivacy Regulation”) to replace the ePrivacy Directive (the “EU Cookie Directive”) to better align with the newly adopted EU General Data Protection Regulation and its Digital Single Market Strategy. Over the past 18 months, the European Commision reviewed the ePrivacy Directive by conducting evaluations, consultations, and an impact assessment. The results informed the proposed Regulation. TRUSTe has followed enforcement of the ePrivacy Directive (“EU Cookie Directive”) in both rounds of compliance inspections. As noted in this advisory, one of the big changes in … Continue reading ePrivacy (EU Cookie) Directive Update

Just Released: TRUSTe & EDAA Research Report

January 12, 2017

TRUSTe & EDAA Research Report: European industry self-regulatory programme delivers favourable impression and increased trust. Recently conducted research shows an icon () aimed at providing greater transparency and control over online behavioural advertising (OBA), commonly referred to as interest-based advertising, is improving consumer attitudes towards OBA and growing in awareness. View entire image. The research shows the importance and effectiveness of the industry-led program that empowers consumers to exercise meaningful choice with respect to online behavioural advertising. This consumer-friendly alternative to ad-blockers is helping companies demonstrate their commitment to privacy and supporting the growth of the digital advertising market. Highlights … Continue reading Just Released: TRUSTe & EDAA Research Report