TrustArc Blog

TrustArc Privacy and GDPR Compliance Research Report – Part 1 of 3

June 20, 2017

This blog series will cover the results of a new privacy survey conducted in May of 2017 as part of the closing session at the TrustArc Privacy Risk Summit, held at the Bespoke Conference Center in San Francisco June 6, 2017. The survey, conducted by Dimensional Research on behalf of TrustArc, focused on the status of U.S. private sector efforts to meet privacy mandates in general and in particular to meet the May 25, 2018 deadline for the EU General Data Privacy Regulation (GDPR). The results will be shared in a three-part blog post series: Part 1: General Privacy Market Results Part 2: GDPR … Continue reading TrustArc Privacy and GDPR Compliance Research Report – Part 1 of 3

TRUSTe Transforms to TrustArc

June 06, 2017

New Name – New Look – Continued Commitment to Privacy Compliance Innovation Today we changed our name to TrustArc.  Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.   The name change also coincides with our 20th anniversary of delivering innovative privacy solutions. The TrustArc brand will be used for all corporate communications as well as our technology platform and consulting services.  The TRUSTe brand will continue to be used for our certification offerings, including the certification seal.   While most of the changes have already … Continue reading TRUSTe Transforms to TrustArc

TRUSTe-EDAA Consumer Research wins IAB Europe Research Award

June 02, 2017

EDAA-TRUSTe Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), wins the IAB Europe Research Awards for the ‘Best Use of Research Budget’ category. This reflects that the joint industry effort in the Self- Regulatory Programme on OBA is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike. The European Advertising Consumer Research Index 2016 was carried out across 15 European countries and was conducted by Ipsos MORI, on behalf of the EDAA and TRUSTe … Continue reading TRUSTe-EDAA Consumer Research wins IAB Europe Research Award

1 Year Until EU GDPR Enforcement Begins

May 25, 2017

EU General Data Protection Regulation (GDPR) The EU GDPR is a law designed to enhance data protection for EU residents and provide a consolidated framework to guide business usage of personal data across the EU, replacing the patchwork of existing regulations and frameworks. The 200-plus page GDPR replaces the 20 year old Directive (95/46/EC). This new law has received a lot of attention due to its complexity  and the associated penalties for noncompliance. Fines can be up to 20,000,000 EUR or 4% of total worldwide annual turnover of the preceding year (whichever is higher). As a result, many organizations are … Continue reading 1 Year Until EU GDPR Enforcement Begins

Privacy Issues Connected to Cars

May 16, 2017

Image from autoconnectedcar.com Connected cars can connect to devices, other cars, or networks that are inside or outside of the car. For example, connected cars can use a driver or passenger mobile device to conduct hands free phone calls. Other examples include: navigation apps, music streaming, or wifi hotspots. Some apps can even use connected cars’ cameras to find open parking spots for drivers. As infotainment centers and features in cars become more advanced, they collect more personal information. While the examples above show how driving experiences can be enhanced for drivers and passengers, companies can also reap benefits from … Continue reading Privacy Issues Connected to Cars

What you Need to Know About the GDPR: Practical Steps to Address GDPR Compliance

May 09, 2017

While some organizations have written about the impending GDPR deadline and potential fines, or re-printed an exact copy of the text itself, TRUSTe has taken the 200+ pages of the GDPR and translated it into practical implementation steps for an organization of any size or maturity. The implementation steps are grouped into five actionable phases: Building a Program and Team Assessing Risks and Creating Awareness Designing and Implementing Operational Controls Managing and Enhancing Controls Demonstrating Ongoing Compliance A sample implementation step is developing a DPIA program, which includes creating templates, conducting DPIAs, managing remediation, and providing compliance reports. The guide also … Continue reading What you Need to Know About the GDPR: Practical Steps to Address GDPR Compliance