Category Archive: Tracking Protection

Jan 24 2013

Data Privacy Day 2013 Events

DPD logo

January 28th is International Data Privacy Day (#DPD2013 on Twitter) and, in its celebration, we are participating in several events next week. ———January 28th We kick off the week with IAPP Privacy After Hours. There’s no agenda, just show up at Jillian’s in San Francisco, from 5:00-7:00 PM. Have a good time and get to …

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Jan 03 2013

10 Important Questions about Privacy as we head into 2013


Saira Nayak Director of Policy, TRUSTe @sairanayak Photo Source In 2012, privacy went mainstream. Issues that were previously the sole province of policy wonks became part of the national discussion: the Petraeus-Broadwell scandal (email privacy and ECPA reform), relaxed FAA restrictions resulting in the use of drones by law enforcement (limits on government surveillance, more …

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Dec 12 2012

TRUSTe Privacy Pioneers and Mavericks Series: UK ICO David Smith Talks Data Privacy with TRUSTe’s Saira Nayak

TRUSTe Pioneers and Mavericks - David Smith

Continuing our celebration of thought leaders and innovators in the data privacy industry, we are delighted to release our 2nd interview in our recently announced TRUSTe Privacy Pioneers and Mavericks Series. David Smith, Deputy Commissioner of the UK’s Information Commissioner’s Office (ICO) sat down with TRUSTe’s Saira Nayak to gain his perspectives on data protection …

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Dec 11 2012

TRUSTe Powers Billions of Privacy-Safe Mobile Ads


Melissa Pereira Corporate Communications Director | TRUSTe @melissadpereira Today, we announced more than a dozen new customers have selected TRUSTed Mobile Ads as their mobile advertising privacy management platform of choice. TRUSTed Mobile Ads is the industry’s first and only comprehensive mobile advertising privacy management platform. Launched earlier this year, the TRUSTed Mobile Ads solution …

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Dec 03 2012

7 Privacy Tips For Holiday Shoppers


Photo Source With the holiday season just around the corner more consumers than ever will head to their computers, tablets, and smartphones to buy gifts online for friends and family.  A recent PriceGrabber survey found that 16% of US consumers intend to use their mobile devices this holiday season to view coupons, make purchases, and …

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Nov 30 2012

Announcing the Privacy Pioneers and Mavericks Series


Photo Source As part of TRUSTe’s 15th anniversary celebration we are announcing a collection of interviews, “The TRUSTe Privacy Pioneers and Mavericks Series”, of individuals who are thought leaders and innovators in the data privacy industry. We’ve interviewed people like Lou Montulli, who invented cookies, and Pamela Jones Harbour, the former Federal Trade Commissioner. “TRUSTe …

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Jun 19 2012

To Track, or Not to Track: The Great DNT Debate Continues


Chris Babel CEO | TRUSTe Image Credit There has been considerable open debate regarding Microsoft’s May 31st announcement to ship Internet Explorer 10 with Do Not Track (DNT) on by default.  The response has ranged from praise from privacy advocates, to outrage by industry associations, to questions of compliance from the W3C’s Tracking Protection Working …

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May 02 2011

Recap of W3C’s Do-Not-Track Symposium


Kevin Trilli VP Product Management TRUSTe Last week I participated in the W3C’s Do-Not-Track symposium, which brought together a very broad cross-section of stakeholders interested in browser-based user preference mechanisms for data collection, aka “tracking.” The group convened primarily due to the submission of two inputs from Microsoft to the W3C and Mozilla to the …

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