Category Archive: All

Nov
25
2014

Smart Practices for Marketers Collecting Consumer Data

By Andrew McDevitt, senior privacy consultant at TRUSTe This article is based on a presentation “Privacy in the Digital Age- Avoiding Consumer Backlash: Smart Marketing Practices for Collecting Customer Data while Improving Personalization, Trust and Transparency” which was delivered by Andrew McDevitt, TRUSTe at “The Customer Centricity Summit,” sponsored by Knowledge@Wharton, the online business journal …

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Nov
20
2014

TRUSTe Wins Silver 2014 US Mobile & App Design Award

We’re excited to announce that the TRUSTe Privacy App has won the silver 2014 US Mobile & Design Award in the Utilities category! This award program acknowledges the shift in the importance of mobile apps in our everyday lives and celebrates the courage of innovators in one of the great design nations of the world. …

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Nov
17
2014

TRUSTe’s Agreement with the FTC

Chris Babel, CEO At TRUSTe we take very seriously the role we play in the privacy ecosystem and our commitment to supporting our customers. And if we fall short, we admit it, we address the issue, and we move forward. Today, an agreement was announced with the Federal Trade Commission (FTC) settling a complaint about …

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Nov
13
2014

Rise in Privacy Investment Evident as Companies Rush to Join New DPM Platform Beta Program

Today we’re excited to announce that the beta program for our Data Privacy Management Platform has reached full capacity. Numerous well-known international brands have signed-up to participate in this program, which will give them access to this comprehensive and intuitive privacy solution. The interest we’ve seen since announcing this program is a strong indicator that …

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Nov
10
2014

Survey Shows Growing Data Privacy Concerns In the Farming Community

“As the Internet of Things expands and data collection remains a multi billion dollar business, we’ll see concerns about data privacy in every sector, industry and profession,” says TRUSTe CEO Chris Babel. A recently published survey of 3,380 farmers from The American Farm Bureau Federation (AFBF) conducted from late July to September this year found that …

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Nov
04
2014

November Monthly Spotlight — IAPP Data Protection Congress, pii2014

November 6, 11 a.m. PT/ 2 p.m. ET When Worlds Collide – Redefining the Relationship Between Privacy and Compliance  Webinar Privacy and compliance no longer exist in separate worlds — these areas are fast becoming inter-related and the relationship is being redefined. It’s crucial for governance, risk, and compliance professionals to understand data privacy as changing …

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Nov
03
2014

COPPA is Not Just for Kids’ Websites Anymore

By Joanne Furtsch, director of product policy at TRUSTe, CIPP/C, CIPP/US This article was first published in the IAPP Privacy Tracker blog on 10/28/14  It’s not just online services and websites targeted toward children that need to be diligent about following Children’s Online Privacy Protection (COPPA) regulations. A few months ago the Federal Trade Commission …

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Oct
29
2014

Women In Security & Privacy Event Packs TRUSTe Office

On Oct. 28, a large group of privacy and security professionals — from lawyers to engineers to program managers — gathered for the “Women in Security & Privacy Networking Kickoff” event at the TRUSTe offices in San Francisco. The event was organized by representatives from six companies: Kenesa Ahmad of Promontory, Elena Elkina of McKesson, …

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