Category Archive: All

Sep
18
2014

TRUSTe Launches Data Privacy Management Platform to Help Manage Complex Privacy Initiatives

With the explosion of big data, companies know that successful data collection is crucial to the success of their business.  If collected and analyzed properly, the use of big data can help companies outperform the competition by leveraging new data-driven strategies, uncovering new trends and benefits. However, the use of this data also brings significant …

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Sep
17
2014

Apple & Box Show Commitment to Cross-Border Data Privacy through APEC Certification

As Apple released the latest update to their privacy policy today, it included the new TRUSTe APEC Privacy Seal certifying that Apple abides by the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules System. Apple joins Box as the latest in a growing list of companies who are choosing APEC Certification to demonstrate their commitment …

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Sep
10
2014

EU Cookie Inspections – Are You Ready?

Many companies have been focused on preparing for the EU Cookie Inspections ever since the “Cookie Sweep” day was announced to determine compliance with cookie regulations across the EU on September 15-19 of this year. Given the recent fines due to violations in Spain and the Netherlands over the last few months, companies have been …

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Sep
08
2014

TRUSTe To Develop Guidelines For Whitelisting Sites On New Disconnect Mobile App

Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused public outcry. Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a …

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Sep
02
2014

September Monthly Spotlight

September 4 EU Cookie Inspections: Are You Ready? Webinar There has been significant focus on the EU Cookie Directive ever since the announcement of a “Cookie Sweep” to determine compliance levels with cookie regulations across the EU in mid-September. Since the Directive has been implemented in different ways across the EU, many companies need guidance …

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Aug
25
2014

Why Are Social Media Experiments Considered An Invasion of Privacy?

By Dave Deasy, VP of Marketing, TRUSTe This article was first published in MediaPost on 8/20/14 Social media is very personal. We all use it differently—which reflects the real world…we all socialize in different ways. But when news broke of social media experiments by popular channels, users were outraged. But why is our expectation of …

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Aug
22
2014

TRUSTe Attends APEC Privacy Meeting in Beijing

Earlier this month, TRUSTe CEO Chris Babel participated in the APEC Data Privacy Subgroup (DPS) and Electronic Committee Steering Group (ECSG) meeting in Beijing to discuss the implementation of the APEC Cross-Border Privacy Rules (CBPR) system and cross-border interoperability and ways to speed up uptake among APEC Member Economies and businesses. TRUSTe continues to remain …

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Aug
14
2014

Webinar on Key Steps to EU Cookie Directive Compliance

With the EU “Cookie Sweep” quickly approaching, TRUSTe is helping businesses ensure compliance with the EU Cookie Directive with a 2-part webinar series titled EU Cookie Sweep: Are You Compliant? Earlier this week, TRUSTe and Promontory hosted part I of the series, EU Cookie Directive: Key Steps to Compliance. This session provided attendees with an …

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