Category Archive: All

Apr
18
2014

FTC v. Wyndham – What Does it Mean for Your Data Governance Programs?

Joanne Furtsch, Director of Product Policy @privacygeek Saira Nayak, Director of Policy @SairaNayak Part I: The Legal Stuff Since June 2012, Wyndham Hotels has been the focus of an FTC complaint, alleging that the company acted “unfairly” when it failed to provide “reasonable” measures to secure customer data (Wyndham had suffered three data breaches in …

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Apr
14
2014

TRUSTe Welcomes Privacy Expert Ray Everett and Customer Operations Leader Elizabeth Blass

TRUSTe today announced the appointment of privacy expert Ray Everett CIPP/US as Director of Product for Compliance Solutions and Elizabeth Blass as Vice President for Client Services. Everett has significant experience in the privacy industry gained from working in the sector for the past 15 years. He was one of the first US corporate privacy …

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Apr
09
2014

TRUSTe Doubles Mobile Ad Partner Base

Today, TRUSTe announced that the global adoption of TRUSTed Ads has expanded with its mobile advertising partner base having more than doubled within the last year to include 33 leading mobile ad partners. Since it was first to market in 2012, TRUSTed Ads has powered billions of privacy safe mobile ads to help our clients …

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Apr
08
2014

DAA Releases Technical Guidelines for Implementing AdChoices Icon in Mobile

Joanne Furtsch Director of Product Policy @privacygeek Helen Huang Product Manager This week, the Digital Advertising Alliance (DAA) announced the first version of its DAA Ad Marker Guidelines for Mobile on how to comply with the enhanced notice requirements of the DAA Mobile Principles – The Application of Self-Regulatory Principles to the Mobile Environment. TRUSTe …

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Apr
01
2014

April Monthly Spotlight

 - April 3 Advertising Week Europe London TRUSTe is hosting a private dinner with TRUSTe including Rich Qiu, VP of Business Development, Mobile and Ken Parnham, Managing Director of Europe. For more details, please contact Eleanor Treharne-Jones – eleanor@truste.com – April 15 Privacy Innovation Forum San Francisco TRUSTe is hosting an exclusive invitation-only event bringing …

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Mar
25
2014

TRUSTe Unveils TRUSTed Interests – Puts Consumers in Control of Their Digital Experience

Ahead of ad:tech SF this week, TRUSTe launched TRUSTed Interests – the first privacy-friendly interests management solution which puts consumers in control of their ad experience. Today, consumers feel inundated with irrelevant advertising and are concerned about their activity being tracked online. But, it’s also not easy for consumers to consumers to navigate how to …

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Mar
13
2014

Lynda.com and Yodlee are the latest companies to partner with TRUSTe to receive APEC Certification

Lynda.com and Yodlee are the two latest companies to receive certification that they are in compliance with the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules following on from IBM and Merck last year. TRUSTe, the first Accountability Agent for APEC’s privacy framework, worked closely with both companies to ensure their data collection practices were …

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Mar
05
2014

New Guidelines Released To Help Businesses Comply with Changes To Australia’s Privacy Laws

March 12 will see the biggest change in Australian privacy law in 25 years with the introduction of the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (Privacy Amendment Act). In order to help businesses comply with the changes, the Office of the Australian Information Commissioner (OAIC), published new guidelines on February 21. In this blog, …

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