Category Archive: All

Feb
27
2015

Privacy Roundtable at Mobile World Congress

Beyond the Sea

As our connection with our devices becomes more personal, the data collected more powerful, and the legislative framework more complex, the saying “trust takes years to build and seconds to break” has never been more relevant for digital marketers and their audiences. TRUSTe is delighted to be joining AdTruth at their Privacy Roundtable supported by …

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Feb
27
2015

End-of-Month Recap: What You Might Have Missed

Privacy

At the end of each month we’ll compile a list featuring some of the most informative and interesting privacy blog posts to let you know what topics are driving the privacy agenda this month. This month we touched on a number of topics — from COPPA to APEC and global privacy laws. There’s always a …

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Feb
27
2015

Websites Not in Compliance with Cookie Directive Could Face Fines Post-Sweep

Keyboard Illustration Compliance

By Eleanor Treharne-Jones, CIPP/E, Director, EMEA & Global Communications Results from the recent EU Cookie Sweep have now been released. The sweep was conducted last September by European data protection authorities from the UK, Denmark, Czech Republic, France, Greece, the Netherlands, Spain and Slovenia to determine how many popular websites are compliant with the EU …

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Feb
25
2015

Meet TRUSTe: Heather Dorso, Director, Enterprise Solutions & TRUSTed Download Program

heather_blog (1)

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. Name: Heather Dorso Job Title: Director, Enterprise Solutions & TRUSTed Download Program How long have you worked at TRUSTe? 10+ years (Started in August of 2004). In 2004 …

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Feb
20
2015

Privacy in Practice Spotlight: Rachel Glasser

RachelGlasser2

TRUSTe’s mission is to power privacy compliance and trust, but we are not alone. This mission takes a highly dedicated expert village. Which is why we work closely with professionals at organizations around the world to jointly solve emerging privacy challenges. Earlier this year, privacy expert Rachel Glasser was appointed as the Director of Privacy …

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Feb
20
2015

Majority of Smartphone Users Concerned About Tracking, But Increasing Opt-Out Awareness Could Boost Trust

Young woman using smartphone.

Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least, for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are concerned about the possibility of having their activity tracked to serve them targeted ads. Study after study has shown …

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Feb
18
2015

Meet TRUSTe: Eileen Rico, Senior Privacy Solutions Manager

eileen_blog

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.   Name: Eileen Rico Job Title: Senior Privacy Solutions Manager, CIPP/US How long have you worked at TRUSTe? I just celebrated 10 years in October 2014. Tell us …

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Feb
17
2015

Chilean Government Moving Toward Stronger Privacy Provisions

Keyboard Illustration Compliance

The Chilean government has drafted a new data privacy bill that will create a Data Protection Authority with regulatory and sanction powers, ban international transfers to destinations that do not have “adequate” protections, and impose higher fines for privacy violations. Currently, the maximum fine is about €3,000 or $3,475, and has never been imposed. The …

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