Category Archive: All

Mar
04
2013

TRUSTe Exhibiting at IAPP Global Privacy Summit in Washington

TRUSTe to exhibit at the 2013 global privacy summit at Washington.

This week, TRUSTe will attend the IAPP (International Association of Privacy Professionals) Global Privacy Summit in Washington, D.C. – March 6-8th. Join thousands of practitioners and speakers at the Washington Marriott Wardman Park where the four-day summit will exhibit the latest developments in the privacy industry, along with other educational and networking activities. Don’t miss Edith …

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Feb
27
2013

Do You Know What is on Your Site?

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Websites are loaded with first and third party tracking code, but it’s difficult for site owners to obtain a clear and accurate understanding of this activity across all of their domains. Left unmanaged, tracking code can lead to regulatory non-compliance and expose the brand to privacy risks. Tracking code can result in the degradation of …

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Feb
14
2013

The FTC’s Mobile Privacy Report : Building Consumer and Brand Confidence In Mobile Advertising (Part 2)

TRUSTe’s analysis on FTC’s Mobile Privacy Report: Building Consumer and Brand Confidence In Mobile Advertising. blog, TRUSTed Mobile ads, mobile privacy report, mobile privacy certification, ftc mobile privacy report, saira nayak

Brian Wiechowski Director of Business Development, Mobile Solutions | TRUSTe @bcwiechowski The “Year of Mobile” is finally here!  The advertising industry has been predicting this milestone for what seems like the last decade – but I truly think this prognostication could prove correct in 2013.  Given the one billion (and growing) smart phones and tablets …

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Feb
14
2013

TRUSTe and Promontory launch joint BCR Management Program

TRUSTe and Promontory have launched a joint BCR (Binging Corporate Rules) management program to allow multinational companies to transfer personal data from the European Economic Area (EEA) to their affiliates located outside of the EEA in compliance with Data Protection Directive 95/46/EC.

Danilo Labovic EU Managing Director | TRUSTe @dlabovic TRUSTe and Promontory have launched a joint BCR Management Program designed to make it quicker, simpler and cheaper for businesses to prepare for compliance with the Binding Corporate Rules (BCRs) regime, apply for authorisation from their Data Protection Authority to use BCRs for international data transfers within …

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Jan
21
2013

Six Practical Privacy Steps to Win the Trust of EU Consumers

EU Cookie Directive

Danilo Labovic EU Managing Director | TRUSTe @dlabovic Source: TRUSTe November 2012 In our data-driven world, it is vital that businesses know how to win and maintain consumer trust online. In the EU this can sometimes seem even more complicated because of the increasing complexity of privacy regulations and the different approaches to implementation across …

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Jan
15
2013

Save the Date – Jan. 30: TRUSTe CEO Chris Babel to speak at OTA 2013 Data Privacy & Protection Town Hall (Seattle)

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 Seattle, WA. January 30, 8-noon at the Seattle Art Museum (1300 1st Avenue)

Jan
14
2013

The TRUSTe Pioneers and Mavericks Series: Trevor Hughes and Managing Data in the Information Economy

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Next up in the TRUSTe Privacy Pioneers and Mavericks series is Trevor Hughes. Trevor currently serves as president and chief executive officer of International Association of Privacy Professionals (IAPP), a broad international organization that has contributed to growth of the privacy industry. As an experienced attorney in spheres of technology, marketing and privacy law, he …

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Dec
19
2012

Will the new COPPA Rules Effect TRUSTe’s COPPA Safe Harbor Program?

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Jim Rennie Sr. Product Counsel | TRUSTe Today, the FTC announced new amendments to the Children’s Online Privacy Protection Act (COPPA) rules.  COPPA focuses on the collection and use of data concerning children under the age of 13.  COPPA was first enacted in 2000, the new rule amendments are intended to update the law and …

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