Category Archive: All

Sep
08
2014

TRUSTe To Develop Guidelines For Whitelisting Sites On New Disconnect Mobile App

Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused public outcry. Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a …

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Sep
02
2014

September Monthly Spotlight

September 4 EU Cookie Inspections: Are You Ready? Webinar There has been significant focus on the EU Cookie Directive ever since the announcement of a “Cookie Sweep” to determine compliance levels with cookie regulations across the EU in mid-September. Since the Directive has been implemented in different ways across the EU, many companies need guidance …

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Aug
25
2014

Why Are Social Media Experiments Considered An Invasion of Privacy?

By Dave Deasy, VP of Marketing, TRUSTe This article was first published in MediaPost on 8/20/14 Social media is very personal. We all use it differently—which reflects the real world…we all socialize in different ways. But when news broke of social media experiments by popular channels, users were outraged. But why is our expectation of …

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Aug
22
2014

TRUSTe Attends APEC Privacy Meeting in Beijing

Earlier this month, TRUSTe CEO Chris Babel participated in the APEC Data Privacy Subgroup (DPS) and Electronic Committee Steering Group (ECSG) meeting in Beijing to discuss the implementation of the APEC Cross-Border Privacy Rules (CBPR) system and cross-border interoperability and ways to speed up uptake among APEC Member Economies and businesses. TRUSTe continues to remain …

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Aug
14
2014

Webinar on Key Steps to EU Cookie Directive Compliance

With the EU “Cookie Sweep” quickly approaching, TRUSTe is helping businesses ensure compliance with the EU Cookie Directive with a 2-part webinar series titled EU Cookie Sweep: Are You Compliant? Earlier this week, TRUSTe and Promontory hosted part I of the series, EU Cookie Directive: Key Steps to Compliance. This session provided attendees with an …

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Aug
06
2014

Mobile Shopping Apps Lack Transparency in Data Collection Practices

In today’s digital age, consumers have access to a whole new shopping experience at their finger tips via mobile apps. These apps provide obvious benefits to consumers, such as real-time price comparisons, alerts for deals from their favorite retailers, as well as easy checkout methods straight from swiping their phone at the counter. With 58% …

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Aug
06
2014

TRUSTe Named to 2014 OTA Email Integrity Honor Roll

Today, the Online Trust Alliance (OTA) announced the results of its 2014 Email Integrity Audit report and TRUSTe was identified as one of the select few companies that provides adequate email security measures to help businesses protect their brands and consumers from receiving fraudulent email. Being named to the 2014 Honor Roll is a significant …

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Aug
05
2014

EU Regulatory Update: Dutch Cookie Rules Enforced

By Saira Nayak, Director of Policy, TRUSTe The last few weeks have seen a renewed focus on the EU’s Cookie Laws with news that European Data Protection Authorities are introducing a “Cookies Sweep Day” initiative in September to review compliance with the EU Cookie Directive.  And in October, France’s CNIL will conduct cookie and website …

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