Category Archive: All

Mar
03
2014

March Monthly Spotlight

- Mar. 5 Center for Technology & Democracy (CDT) Tech Prom Washington, D.C. TRUSTe is sponsoring a table at TechProm 2014 as the CDT celebrates it’s 20th anniversary. Come say hello to TRUSTe CEO Chris Babel and Saira Nayak, Director of Policy as the CDT celebrates keeping the Internet open, innovative and free. Register here. – …

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Feb
27
2014

Revolutionizing How Ads are Delivered To Consumers

Yann Kronberg, Director of Mobile Advertising Products @mobilegaraje When it comes to targeting users today, the advertising ecosystem lacks relevant information, which in turn impedes overall advertising performance and at the same time annoys users with lack of relevance. The industry is either dependent on what the publishers are willing to give the advertiser, or …

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Feb
24
2014

TRUSTed Apps: Protecting Brands through Privacy and Risk Monitoring

The number of mobile-connected devices was expected to exceed the number of people on earth by the end of 2013. Not only are devices rapidly increasing, the latest consumer research from TRUSTe reveals that trust concerns and compliance requirements are also at a high with 8 out of 10 consumers not willing to download an …

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Feb
21
2014

TRUSTe Heads to Mobile World Congress in Barcelona to Discuss How to Personalize the Consumer Ad Experience and Put Consumers in Control

With Mobile World Congress #MWC14 around the corner, TRUSTe is excited to join more than 1,700 exhibitors and 70,000 attendees, and participate in engaging discussions about the latest product and technology innovations for mobile. During the event, TRUSTe will unveil a new advertising concept designed to satisfy the needs of consumers, privacy regulators, and the advertising …

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Feb
18
2014

Building Blocks of Success – Respecting Kids Privacy Online

LEGO is now the #2 toy manufacturer in the world according to an article in The Economist last week. This is hardly a surprise given the extent of our love affair with the plastic colored bricks. According to LEGO every person on earth owns 86 LEGO bricks and by 2017 LEGO men are expected to …

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Feb
04
2014

Speakers Define “Privacy” at the Churchill Club’s Data Privacy Trends Event

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The sold-out event featured a lively discussion on hot privacy topics including how to adhere to privacy requirements without inhibiting economic growth in the ad-tech ecosystem, the intersection of privacy and security, and how to provide consumers with meaningful and user friendly tools to manage their privacy preferences to safeguard their personal information. Check out …

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Jan
31
2014

Beyond the Privacy Policy – TRUSTe speaks at OTA’s Data Protection Town Hall

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TRUSTe joined the OTA’s Privacy  & Data Protection Town Hall in San Francisco today speaking on the “Beyond the Privacy Policy: Moving from Compliance to Stewardship” topic, which explored key issues related to data privacy and stewardships, demands for customer controls and best practices for self-regulation. The panel covered the evolving regulatory landscape including issues …

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Jan
30
2014

A CPO at the NSA

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Saira Nayak, Director of Policy @SairaNayak Photo Credit: Patrick Semansky/Associated Press As the summer of Snowden extends far into winter, news comes that the National Security Agency (“NSA”) has hired Rebecca Richards as its first Chief Privacy Officer.  Ms. Richards, who is currently deputy chief privacy officer at the Department of Homeland Security, will fill …

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