Category Archive: All

Jan
20
2016

Implementing the new DAA Video OBA Guidelines

OBA

Helen Huang, Senior Product Manager, TRUSTe The DAA released Video OBA guidelines in November 2015, which apply to in-stream video ads (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop, the video ad serving industry standards are fragmented leading to more business and technical considerations for companies. In light of the new video guidelines, although …

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Jan
14
2016

How can TRUSTe help your company? Hear from our clients

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We spoke a number of our clients to find out what they thought people should know about TRUSTe. Here’s what they had to say: ‘TRUSTe is more than just a seal to put on your website [there] is real depth and breadth in [TRUSTe]’s services and the professionals have real experience at Commerce and other …

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Jan
11
2016

Majority of companies still holding out for Safe Harbor 2.0

EU Data Benchmark_blog

As the EU compliance grace period ends this month, new research amongst companies who previously relied on the Safe Harbor framework shows that three-quarters (78%) are holding out for a new Safe Harbor 2.0, but many are hedging their bets and looking to a combination of solutions to ensure EU data transfer compliance in 2016. …

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Jan
06
2016

January Spotlight: Data Privacy Day events, DAA Update, live demo of Assessment Manager 2.0

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January 14, 10:00 – 10:30 a.m. (PT) Live Assessment Manager DEMO If you’re conducting privacy assessments or PIAs with spreadsheets and email, you’ve probably wondered if there’s a better, faster, and cheaper way to get the job done. Luckily, with TRUSTe Assessment Manager there is. TRUSTe Assessment Manager enables privacy professionals to efficiently assess compliance and …

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Dec
30
2015

TRUSTe launches new One Minute Privacy Poll Series

Poll Blog image

The world of privacy is getting more and more dynamic with new regulations, enforcement actions, and data breaches occurring at a record pace. In the past two months alone we’ve had the Safe Harbor ruling and GDPR announcement. TRUSTe has been providing timely and insightful education via our research projects and accompanying reports (Consumer Confidence …

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Dec
16
2015

New Privacy Technology, Resources Simplify EU GDPR Compliance

EUprivacyCompliance

Today, TRUSTe announced solutions to help companies address the new EU General Data Protection Regulation (GDPR), which brings sweeping changes and tough compliance challenges for any business with EU customers and employees. The package of solutions will help companies meet the stringent new requirements of the GDPR. In addition, as the leading global provider of privacy …

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Dec
16
2015

Potential Business Benefits from Increasing OBA Icon Awareness in Europe

EUAdResearch2015

Europeans are growing more aware of their opt-out choices when it comes to online advertising a new survey shows. The survey conducted by Ipsos MORI on behalf of TRUSTe and the EDAA measured awareness, engagement and impact of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA). The findings showed increased awareness of the OBA …

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Dec
09
2015

Privacy Insight Series Webinar Recap: Solutions for Cross Border Data Transfers

PISwebinarDec9

If you missed today’s webinar covering solutions for Cross Border Data Transfers, the short clip below will give you an idea of just some of the material covered. Speakers were Hilary Wandall, AVP Compliance & Chief Privacy Officer at Merck & Co., Inc.; Josh Harris, Director of Policy at TRUSTe, and Melinda Claybaugh, Counsel for …

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