Category Archive: All

May 26 2016

Your Path to GDPR Compliance | Step 1

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There are a lot of great resources out there summarizing all of the new requirements under the GDPR (see IAPP, other resources).  But once you see the long and dizzying list of new requirements, it’s easy to get overwhelmed.  Fear not, there are ways to tackle it one step at a time. TRUSTe has developed …

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May 25 2016

Understanding your privacy risk exposure in Latin America – Summit Preview

Technology is booming in Latin America, and privacy laws and regulations are becoming more complex as well, since more technology generally means more data processing. Latin America is a region formed by 20 different and independent countries, so getting acquainted with 20 different laws can seem quite an ordeal. Juan Luis Hernandez Conde, Founding Partner …

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May 23 2016

Privacy Risk Summit Preview: Privacy by Design for IoT

The Internet of Things (or the Internet of Everything, as some refer to it) is changing the way of the world for businesses, governments and consumers, as devices and services are increasingly connected to the Internet in real-time, 24/7. This allows for the practically ubiquitous collection, storage and sharing of data on an always-on basis, …

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May 17 2016

Privacy Risk Summit Preview: Cross Device Tracking

A topic on the tips of advertisers’ and marketers’ tongues these days is “cross-device tracking,” a unique method of digital advertising that is viewed within the data, analytics and marketing spaces as a game-changer. TRUSTe’s Privacy Risk Summit (Wednesday, June 8th in San Francisco) will feature a panel of industry-leaders devoted to the latest on …

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May 12 2016

TRUSTe Assessment Manager Wins 2016 Legaltech News Innovation Award

Dave Deasy, SVP Marketing (center) accepting the award on behalf of TRUSTe  (Photo credit: Jason Doiy) We’re excited to announce that TRUSTe Assessment Manager has been named a 2016 Legaltech Innovation Award Winner for Risk Management. The annual Innovation Award program now in its 15th year, recognizes the best in legal technology leaders, products, and …

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May 11 2016

TRUSTe-EDAA Ads Research Shortlisted for IAB Europe Research Award

The European Advertising Consumer Research Index 2015 provides a comprehensive picture of attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across 13 European countries surveyed. The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA from 21 October – 13 November 2015 with over 13,000 online adults. …

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May 10 2016

Xiaomi Partners with TRUSTe for Privacy Assessment Technology and Certification Services

Xiaomi, the Beijing-based leader in smartphone, electronics and services, is the latest global company to choose the TRUSTe Assessment Manager platform to bring increased efficiencies and scale to their privacy program. Xiaomi will use the platform to perform ongoing Privacy Assessments and PIAs for the MUIU operating system and other services in the quest to bring …

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May 10 2016

IAPP GDPR Assessment Reaches 500 Users in First Month

Since IAPP and TRUSTe launched the IAPP GDPR Readiness Assessment at the Global Privacy Summit in DC last month over 500 users have registered for an assessment account showing the extent of the demand for online tools to help companies prepare to meet the requirements of the new European General Data Protection Regulation (GDPR). The IAPP GDPR Readiness Assessment …

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