Category Archive: All

Dec
02
2014

December Monthly Spotlight — Privacy Priorities Webinar

Education concept: Knowledge Transfer on keyboard background

December 4 TRUSTe Privacy Automation Forum Ace Hotel in New York City At the TRUSTe Privacy Automation Forum guests will learn about current trends in privacy management, see an in-depth demonstration of the new TRUSTe Assessment Manager solution and get the opportunity to provide input into TRUSTe’s product roadmap. This event is invite-only. TRUSTe plans …

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Dec
02
2014

HP First to Achieve Dual Certification for BCRs and CBPRs

apec_logo

Hewlett-Packard (HP) has become the first company to be approved under both the EU Binding Corporate Rules (BCR) and Asia-Pacific Economic Cooperation’s Cross-Border Privacy Rules (CBPR) systems. The concept of dual certification was first introduced last March at the IAPP Global Privacy Summit when the Article 29 Working Party and APEC published a Referential mapping the …

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Dec
01
2014

TRUSTe To Host Upcoming Privacy Automation Forum In NYC

New York City

A select group of senior privacy, risk and compliance professionals will convene in New York City on Dec. 4 to discuss the issues they encounter working in the evolving field of privacy. The Privacy Automation Forum is the second of two events hosted by TRUSTe with the first taking place at TRUSTe’s headquarters in San Francisco …

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Nov
25
2014

Smart Practices for Marketers Collecting Consumer Data

Marketers Collecting Consumer Data Wharton

By Andrew McDevitt, senior privacy consultant at TRUSTe This article is based on a presentation “Privacy in the Digital Age- Avoiding Consumer Backlash: Smart Marketing Practices for Collecting Customer Data while Improving Personalization, Trust and Transparency” which was delivered by Andrew McDevitt, TRUSTe at “The Customer Centricity Summit,” sponsored by Knowledge@Wharton, the online business journal …

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Nov
20
2014

TRUSTe Wins Silver 2014 US Mobile & App Design Award

certificate-winner300

We’re excited to announce that the TRUSTe Privacy App has won the silver 2014 US Mobile & Design Award in the Utilities category! This award program acknowledges the shift in the importance of mobile apps in our everyday lives and celebrates the courage of innovators in one of the great design nations of the world. …

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Nov
17
2014

TRUSTe’s Agreement with the FTC

TRUSTe_Corp_Logo

Chris Babel, CEO At TRUSTe we take very seriously the role we play in the privacy ecosystem and our commitment to supporting our customers. And if we fall short, we admit it, we address the issue, and we move forward. Today, an agreement was announced with the Federal Trade Commission (FTC) settling a complaint about …

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Nov
13
2014

Rise in Privacy Investment Evident as Companies Rush to Join New DPM Platform Beta Program

DPMP Blog Image

Today we’re excited to announce that the beta program for our Data Privacy Management Platform has reached full capacity. Numerous well-known international brands have signed-up to participate in this program, which will give them access to this comprehensive and intuitive privacy solution. The interest we’ve seen since announcing this program is a strong indicator that …

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Nov
10
2014

Survey Shows Growing Data Privacy Concerns In the Farming Community

Apple orchard and harvesting.

“As the Internet of Things expands and data collection remains a multi billion dollar business, we’ll see concerns about data privacy in every sector, industry and profession,” says TRUSTe CEO Chris Babel. A recently published survey of 3,380 farmers from The American Farm Bureau Federation (AFBF) conducted from late July to September this year found that …

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