Feb
15
2012
Chris Babel CEO | TRUSTe Privacy breakdowns continue to pop up across a variety markets with the biggest headlines coming from two VC-backed mobile app start-ups, Path and Hipster. Both were called out by independent tech professionals for privacy violations stemming from the unauthorized access of user address books stored on their mobile phones, and both …
Jan
26
2012
Chris Babel CEO | TRUSTe Image Credit We started 2012 out with a bang, moving into new offices (stop by if you happen to be in the Moscone Center or Union Square area) and announcing our $15 million Series C funding led by Baseline Ventures and supported by existing investors Accel, DAG and Jafco. This investment …
Jan
25
2012
Chris Babel CEO | TRUSTe The new EU privacy directive (a.k.a. the “Cookie Directive”) has more than a few executives concerned over how to comply and protect their brand in Europe. While there has been a lot of industry debate over compliance technologies and mechanisms – as well as the requirements of the Directive itself, brands …
Jan
20
2012
Matthew Shevach Director, Product Marketing | TRUSTe @matthewshevach The Digital Advertising Alliance (DAA), a self-regulatory body of the online advertising industry, has launched a new ad campaign and consumer facing website. The new campaign, titled ‘Your AdChoices’, is a public education campaign that will run across media channels with creative produced pro bono by the Salt …
Dec
05
2011
John Gamble Marketing Associate | TRUSTe @johnaddison Earlier this week the Federal Trade Commission (FTC) announced a settlement with Facebook over charges that the company deceived consumers by changing privacy settings without first giving prominent notice and obtaining their consent. With this settlement the Commission completes the trifecta of taking on three of the largest online …
Dec
02
2011
Joanne Furtsch, CIPP, CIPP/C Director of Product Policy @privacygeek Websites today are rarely a single-party affair. On any given website consumers typically interact with a number of third parties who collect data about them, whether they realize it or not. When third parties collect consumer data through technologies that are not readily apparent to consumers, …
Nov
09
2011
John Gamble Marketing Associate | TRUSTe @johnaddison Image Credit Yesterday the Federal Trade Commission announced a settlement with ScanScout, an online video advertising network, over charges that the company deceived consumers about their ability to opt-out of online tracking activities. ScanScout’s privacy policy read: “You can opt out of receiving a cookie by changing your browser settings to prevent the …
Nov
09
2011
John Gamble Marketing Associate | TRUSTe @johnaddison On Monday, the Digital Advertising Alliance (DAA) released new principles amending its Self-Regulatory Program for Online Behavioral Advertising (OBA). This move comes on the heels of criticism from consumer interests groups and the FTC, who have taken issue with data collection activities that persist despite consumer opt-outs. These new …