Category Archive: All

May 09 2016

Awareness of DAA AdChoices Icon Rises to 42%

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest stats show the sustained growth and success of the DAA …

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May 02 2016

May Spotlight: TRUSTe Speaking at Events in Toronto, LA and London

IAPP Canada Privacy Symposium 2016 May 11 – May 12 Toronto The privacy landscape is changing at breakneck speed, and your job is becoming more complex by the day. Boasting exceptional education, unmatched networking and a strong community of privacy professionals, the Symposium returns to help you step up your game. TRUSTe’s Eleanor Treharne-Jones will …

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Apr 28 2016

Preparing for New Breach Notification Requirements in Canada

In these times of uncertainty regarding privacy must-dos (read GDPR and Privacy Shield), Canada offers us another set of rules to prepare for in the Digital Privacy Act. Passed in June 2015, much of the Digital Privacy Act is already defined and in place. One main component though, the breach notification rule, is under consultation …

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Apr 13 2016

Privacy Shield Moves to Next Phase of European Regulatory Approval While Article 29 WP Calls for Improvements

Today the European Data Protection Authorities (the Article 29 Working Party) published their official opinion on the proposed adequacy decision by the European Commission on the EU-U.S. Privacy Shield. The opinion acknowledges the improvements in the new framework but asks for clarification in a number of areas to address their ongoing concerns. The opinion is …

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Apr 08 2016

Managing Information Security Risks – New Assessment Template Available

You can’t have privacy without investing in information security. Personal data breaches cause harm to the individual, damage to reputation, and erosion of customer trust. They are also the number one cause of regulator attention, fines and investigations. Today, TRUSTe released a further template for its Assessment Manager, in addition to the suite of privacy management …

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Apr 04 2016

IAPP & TRUSTe Partner to Offer New GDPR Assessment Solution

The EU General Data Protection Regulation (GDPR) introduces strict new requirements for all companies that do business in Europe, whether located there or not, and is backed by potential fines of up to 4% of global revenue or €20 million euros. Recent research found that 43% of companies were looking for privacy technology solutions to …

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Apr 01 2016

April Spotlight: IAPP Global Summit; Preparing for GDPR Compliance

IAPP Global Privacy Summit 2016 April 4 – April 6 Washington DC In the privacy sphere, amidst increasing risk, evolving regulatory requirements and rising customer expectations, there’s strength in numbers. Enter the IAPP Global Privacy Summit, drawing us in, taking a spotlight to the challenges of our time. Here, we grow our knowledge, make surprising, …

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Mar 22 2016

Merck Successfully Concludes First APEC-based BCR Approval

On March 1st, Merck & Co. Inc. (Merck) formally concluded their Binding Corporate Rules (BCR) approval process with the Belgian Data Protection Authority, becoming the 82nd company to achieve the compliance landmark. But in a global first, Merck based its BCR application on its APEC Cross Border Privacy Rules (CBPR) certification. This work was facilitated by …

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