Category Archive: All

Jun
23
2014

TRUSTe & Disconnect Introduce Visual Icons to Help Consumers Understand Privacy Policies

Today, privacy innovators TRUSTe & Disconnect have launched Privacy Icons software to help consumers easily understand website privacy policies and how websites are handling their data. Consumers want to know how websites are using their privacy and data, but they often do not have the time or patience to read existing privacy policies, which are …

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Jun
19
2014

New Research Reveals High Levels of Tracking on Children’s Websites, TRUSTe Enhances COPPA Solutions

Today, TRUSTe launched its latest consumer privacy research focused on tracking within top websites visited by children and expanded its COPPA compliance solutions to include website monitoring and a new verifiable parental consent (VPC) service from AssertID. COPPA was originally enacted to help ensure basic privacy protections are in place by involving parents directly and …

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Jun
16
2014

TRUSTe & Cecile Park Publishing to Develop Publication on IoT Privacy Needs

TRUSTe is proud to announce Cecile Park Publishing as a media partner for the Internet of Things Privacy Summit taking place on July 10th in the heart of Silicon Valley.  Cecile Park is a publisher of world-leading legal journals and specializes in monitoring, and alleviating legal and regulatory risk in key business sectors. Through this …

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Jun
13
2014

TRUSTe App Ensures Ad Compliance and Drives Consumer Relevance

This week, Facebook announced that they will start tracking their user’s online behavior in order to serve more targeted ads. This means that Facebook users will now start seeing more relevant ads based on their interests, benefitting advertisers in the process. Today, we’re continuing this trend by bringing advertisers one step closer towards understanding the …

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Jun
12
2014

Forrester Total Economic Impact™ Study Makes the Case for TRUSTe Data Privacy Management Platform Investment

Privacy regulations have increased in complexity leading to greater need for data privacy management. However, when it comes time to secure budget for privacy management resources it’s often hard for CPOs to quantify the return on investment (ROI). Today in the second of its three-part webinar series, TRUSTe and Forrester Research discussed the potential ROI …

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Jun
11
2014

TRUSTe Named to OTA Honor Roll for Fifth Year in a Row

TRUSTe has been named to the Online Trust Alliance (OTA) 2014 Online Trust & Honor Roll for the fifth year in a row. The honor roll recognizes a firm’s commitment to best practices in security, privacy and data stewardship. OTA is a nonprofit organization focused on working with industry leaders to enhance online trust and …

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Jun
09
2014

Tweet Chat on Internet of Things (IoT) & Big Data Privacy

Are you wondering how the Internet of Things (IoT) and big data will impact you and your privacy? Information about your physical activity, daily habits and physical location are some of the most personal and sensitive details about you, yet most of us are unaware of all the places our data may go on a …

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Jun
03
2014

Is Your Company Investing in Data Privacy Management?

As businesses continue to invest in data, there is an increased need to effectively manage the privacy of that data on an ongoing basis. In an attempt to avoid violations associated with consumer privacy rights and the media attention that comes with it, companies must proactively invest in protecting consumer data that is regularly collected, …

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