Category Archive: All

Jan
13
2015

Mitigate Risk, Protect Consumer Data With a Privacy Impact Assessment

Privacy

This post is part 1 of a 4 part series about Privacy Impact Assessments (PIAs) that we will be posting weekly.  The importance of privacy will only grow over time. The amount of connected devices is increasing exponentially – and with that, so is the amount of personal data flowing on the Internet ­– possibly …

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Jan
09
2015

Online Privacy Crackdown Beyond the EU to Brazil

privacy regulation

By Kris Vann, J.D., Senior Product Marketing Manager at TRUSTe  Historically, the EU has been the darling of data protection initiatives. This past year, however, the crackdown went well beyond the EU to growing economic areas such as Brazil. Less than a month after the new “Marco Civil da Internet” went into effect on June …

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Jan
08
2015

Internet of Things Privacy Summit – Call for Speakers

IoT_Privacy_Summit_2015

The Internet of Things is continuing to take center stage in the tech world and is a game-changing moment in our relationship with technology and personal data. But with all the excitement surrounding connected homes, fitness trackers and smart watches, there are still many challenges facing the industry. As Edith Ramirez, chairwoman of the Federal …

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Jan
07
2015

Meet TRUSTe: Ray Everett, Director of Product Management & Principal Consultant

ray_blog (FINAL)

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgable and friendly people who work at TRUSTe.  Name: Ray Everett Job title: Principal Consultant and Director of Product for Compliance Solutions How long have you worked at TRUSTe?: 9 months. What did you do prior to …

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Jan
05
2015

Majority of Consumers Want to Own the Personal Data Collected from their Smart Devices [SURVEY]

mobile-data-smartphone-user-500

No doubt, connected devices are an increasingly hot commodity as the Internet of Things market continues to grow and will again be a major focus at the 2015 Consumer Electronics Show this week in Las Vegas. However, the one issue that could put a damper on this growth is consumer concerns about data privacy issues …

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Jan
02
2015

January Monthly Spotlight — Business of Privacy Summit, Data Privacy Trends 2015

January Spotlight 2015

  January 22 Privacy Insight Series  This is the first Privacy Insight Series event in 2015. These invite-only events serve to connect privacy professionals and provide a forum to discuss new privacy issues. For more details and to register click here.   January 26-27 2nd Annual Business of Privacy Summit New York City This event focus …

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Dec
31
2014

Meet TRUSTe: Matthew Coleman, Privacy Solutions Manager

Meet TRUSTE_Matthew

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgable and friendly people who work at TRUSTe.  Name: Matthew Coleman Job title: Privacy Solutions Manager, JD, CIPP/US How long have you worked at TRUSTe?: Since May 2014 Describe your current role, how this has changed …

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Dec
30
2014

BBB to Enforce Compliance with OBA Practices in Native Ads

better-business-bureau-Online-Behavioral-Advertising-icons

According to Lexology, native advertising is “expected to grow from $7.9 billion in spending this year to $21 billion by 2018.” When using other forms of interest-based advertising, companies are strongly encouraged to abide by the self-regulatory Online Behavioral Advertising (OBA) principles that issue compliance guidelines, and champion transparency and consumer control. Now, native advertising is …

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