Category Archive: All

Jan
29
2014

EU Data Protection Regulation, Future of US-EU Safe Harbor and Other Topics Covered at CPDP2014

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Jim Rennie @TRUSTe This year’s Computers, Privacy & Data Protection (CPDP) Conference ran from January 22-24 in Brussels.  For gaining insight into how Europeans view privacy, and the future of privacy in the EU, it is an indispensable experience.  While last year’s conference concentrated heavily on the (then new) draft EU Data Protection Regulation, this …

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Jan
28
2014

Consumer Privacy Concerns Show Trust is Vital to Business Success

New research from TRUSTe revealed in conjunction with Data Privacy Day 2014 (#DPD14) shows ongoing concerns about privacy and impact on businesses. The research findings in the U.S. and Great Britain both uncover that online privacy concerns remain extremely high with 92% of U.S. internet users and 89% of British users worrying about their privacy …

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Jan
22
2014

Shell Builds Trust with Global Customers, Powered by TRUSTe

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We’re excited to announce that Shell went live with TRUSTed Consent Manager across all their global properties last week, choosing TRUSTe to help them build trust with customers and stay compliant with global privacy regulations. TRUSTed Consent Manager addresses compliance requirements mandated by the EU Cookie Directive.  This Directive requires companies to obtain informed consent …

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Jan
06
2014

TRUSTe Starts the Year off Right with Data Privacy Week, CPDP, OTA and more

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– Jan 17 The New Frontiers of Privacy Harm Boulder, CO TRUSTe is speaking Join Fran Maier, Founder and Chair of Board, TRUSTe, at the Silicon Flatirons Center for Law, Technology, and Entrepreneurship on Friday, January 17, 2014, for a panel on Commercial Tracking. Thought leaders and top practitioners and regulators venture into the New …

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Nov
18
2013

Merck Partners with TRUSTe to Receive APEC Certification

TRUSTe is pleased to announce that Merck & Co, Inc. (Merck) is now certified and in compliance with the requirements of the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System. Merck is the first healthcare company in the world, and the second multinational company, to achieve this certification.  Earlier this year, TRUSTe partnered …

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Nov
11
2013

TRUSTe Helps Businesses Navigate the California Data Privacy Landscape

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Joanne Furtsch, Director of Product Policy @PrivacyGeek With the January 1 deadline looming, TRUSTe has launched an educational campaign to help businesses ensure compliance for California’s new online privacy tracking law – impacting any company collecting personal data about California consumers online activities, across multiple websites or online properties over time.  Earlier this year, we …

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Nov
05
2013

November Privacy Events and Webinars

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– Nov 5 Webinar (recording): What is the Future of the Safe Harbor Framework? Hosted by TRUSTe Caitlin Fennessy of the Department of Commerce’s Data Flows and Privacy Team of the Office of Digital Services Industries, and Saira Nayak, TRUSTe’s Director of Policy, discuss the future of the Safe Harbor Agreement – in light of …

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Oct
30
2013

From the Front Lines: Interview with TRUSTe’s Derek Rosen

Moderator:  Alex Scalisi, Sales Manager, TRUSTe Guest:  Derek Rosen, Sales Manager, TRUSTe My name is Alex Scalisi and I recently interviewed my colleague, Derek Rosen, to get his perspective on what we’re hearing on the front lines at TRUSTe –latest trends, themes and what considerations companies are making to address the global data privacy challenge. …

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