Category Archive: All

Jul
10
2014

TRUSTe Announces IoT Privacy Tech Working Group to Protect Consumer Privacy

Today, TRUSTe announced the formation of a Multi-Stakeholder IoT Privacy Tech Working Group at the first annual Internet of Things Privacy Summit in Silicon Valley. The Center for Democracy & Technology, Future of Privacy Forum and Online Trust Alliance have joined this crucial cross-industry effort to help develop technical standards to protect consumer privacy in …

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Jul
08
2014

How the Internet of Things Transforms the Product Lifecycle

By Aaron Weller, Al Sweeny, Brad Chin and Radhika Srivastava of PwC There is a lot of anticipation, investor excitement, and hype regarding the potential benefits of the Internet of Things (IoT), as often happens with transformational products at the start of their adoption cycle. Beyond just getting the initial devices out the door, forward …

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Jul
01
2014

July Monthly Spotlight

-          July 3 How to Comply with the CNIL’s Latest Cookie Guidance Webinar In France, compliance with the CNIL’s published guidelines on cookies and other trackers is a must. With the CNIL announcing an increase in enforcement actions in 2014, as well as the need to meet growing consumer privacy expectations, non-compliant companies are at …

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Jun
30
2014

TRUSTe and DataGuidance to Host Joint Webinar on Latest CNIL Cookie Compliance Guidelines

In France, it is crucial that companies comply with CNIL’s published guidelines on cookies and other trackers in order to build consumer trust and brand loyalty. Research shows that 1 out of 2 French consumers expect companies to comply with the amendments to the e-Privacy Directive, while 44% plan to only visit websites of companies …

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Jun
25
2014

Internet of Things (IoT) Privacy Summit Agenda Topics Revealed

As the Internet of Things continues to gain momentum through connected homes and wearable tech, the threat of consumer privacy challenges are becoming clear, as recent research shows that only 22% of internet users agreed that the benefits of smart devices outweighed any privacy concerns. To address the privacy needs of this new interconnected world, …

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Jun
25
2014

TRUSTe Named App of the Week by Direct Marketing News!

TRUSTe’s new privacy app has been named App of the Week by Direct Marketing News! The app allows consumers to easily manage their ad experience by opting out of targeted advertising or choose the types of  ads they want to see based on their interests (auto, dating, health, travel, etc.) The App also helps advertisers …

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Jun
23
2014

TRUSTe & Disconnect Introduce Visual Icons to Help Consumers Understand Privacy Policies

Today, privacy innovators TRUSTe & Disconnect have launched Privacy Icons software to help consumers easily understand website privacy policies and how websites are handling their data. Consumers want to know how websites are using their privacy and data, but they often do not have the time or patience to read existing privacy policies, which are …

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Jun
19
2014

New Research Reveals High Levels of Tracking on Children’s Websites, TRUSTe Enhances COPPA Solutions

Today, TRUSTe launched its latest consumer privacy research focused on tracking within top websites visited by children and expanded its COPPA compliance solutions to include website monitoring and a new verifiable parental consent (VPC) service from AssertID. COPPA was originally enacted to help ensure basic privacy protections are in place by involving parents directly and …

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