Nov
07
2012
Clay Turk Product Manager | TRUSTe @clayturk In the world of online advertising, where tracking cookies and behaviorally targeted ads reign supreme, an industry initiative arose to meet the need of providing users notice and choice around such activity. This initiative came in the form of the DAA’s self-regulatory program for OBA, which licensed several …
Oct
26
2012
On Wednesday members our team attended a reception at the Palace Hotel in San Francisco to celebrate TRUSTe’s recognition by the SF Business Times among the “100 Fastest Growing Companies in the Bay Area”. It’s an honor to make this list and a testament to our more than 5,000 customers around the world who leverage …
Oct
16
2012
Our Giant’s playoff run isn’t the only thing that’s had our office buzzing: last week we were thrilled to see The San Francisco Chronicle run a feature on our company and the privacy space (“TRUSTe helps companies heed privacy laws“), based on an interview with our CEO, Chris Babel. On the future of ‘Big Data’ …
Oct
11
2012
Danilo Labovic EMEA Managing Director | TRUSTe @dlabovic Tomorrow is a landmark day for the European digital advertising industry with the official launch of the European Interactive Digital Advertising Alliance (EDAA) in Brussels (12 October). The EDAA will be primarily responsible for the licensing of an interactive icon to identify ads on all websites that …
Sep
06
2012
Richard Foster UK Director Ad Solutions | TRUSTe @richardfoster The recent EU Cookie Directive put third party tracking and online behavioural advertising under the spotlight in the UK and required advertisers, publishers and brands to consider their data privacy practices and how they communicated these to their users. Despite the UK regulator, the ICO, giving companies …
Jul
17
2012
Dave Deasy VP of Marketing | TRUSTe @davedeasy Last month we released the results of the Q2 U.S. Consumer Confidence Edition of our Privacy Index series. We found that consumer privacy concerns remain high – 91 percent of U.S. adults worry about their privacy online, up slightly from 90 percent in Q1. The potential business impact …
Jul
16
2012
Chris Babel CEO | TRUSTe If you haven’t heard, TRUSTe is marking its 15-year anniversary, and we’re kicking it off with an Open House scheduled Thursday, July 19. During the past decade and a half we’ve delivered some of the industry’s most innovative privacy management solutions. And we’ve delivered them for an online world that …
Jul
13
2012
15 reasons you should join us to celebrate on Thursday, July 19th at our TRUSTe Open House – Summer Fun, SF Style: It’s free. Free food, free drinks…need I say more? Senior Sisig will be in the house dishing up some SF food truck fan favorites The Crème Brulee Cart will be offering three yummy …
