Category Archive: All

Jun
19
2012

TRUSTe CEO Testifies Before Congress

US Capitol

John Gamble Marketing Manager | TRUSTe @johnaddisonImage Credit Chris Babel, TRUSTe’s Chief Executive Officer, will testify today before the House Judiciary Subcommittee on “New Technologies and Innovations in the Mobile, and Online space, and the Implications for Public Policy”.  Mr. Babel will share new privacy technologies developed by TRUSTe to address consumer privacy in the mobile …

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Jun
13
2012

New Privacy Events In the Bay and Beyond

Quality Forum conference Baltimore 2010

Chris Babel CEO | TRUSTe Image Credit TRUSTe has been moving at an accelerated pace for the first half of the year, and now – with two major educational campaigns underway – things show no sign of slowing down. Ongoing market education remains one of TRUSTe’s biggest priorities, so we’re pleased to announce that we’re …

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Jun
06
2012

Guest Post: Make Privacy a Strategic Asset for your Startup

carrier-iq-privacy

Rob Banagale Co-founder + CEO @ Gliph @jetsetter Image Credit Startup accelerators are sprouting up across the globe with more seed-backed companies coming to market than ever before. Every startup is looking for a way to differentiate itself from competitors as it looks toward its first significant round of funding. The best founders will recognize …

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Jun
05
2012

In Do Not Track, Consumer Choice Comes First

Chris Babel CEO | TRUSTe Last week Microsoft announced that Internet Explorer 10 will ship with Do Not Track (DNT) turned on by default. This announcement has stirred industry debate over appropriate parameters for consumer privacy choice. At TRUSTe we believe privacy is best served when consumers are informed and have the ability to indicate …

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May
25
2012

It’s game time for the Cookie Directive in the UK

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Chris Babel CEO | TRUSTe In an hour the EU Cookie Directive will go into effect in the UK, requiring companies to have a user’s informed consent to store or access information (like cookies or web beacons) on their digital devices. Earlier in the week we turned on a solution addressing the Directive on our own …

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May
10
2012

Flexibility’s Crucial Role in Addressing the EU Cookie Directive

flexibleEXG

Chris Babel CEO | TRUSTe Image Credit In 15 days, the UK will become the first EU member state scheduled to begin enforcing the “EU Cookie Directive,” which requires a user’s informed consent for companies to store or access information on their devices.  This Directive has generated a great deal of debate over its requirements, the …

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Mar
30
2012

Announcing the 2011 TRUSTe Transparency Report

sustainability_2009_transparency

John Gamble Marketing Manager | TRUSTe @johnaddison   Today we’re releasing an important document about our company – the 2011 TRUSTe Transparency Report. This is the first time we’ve released such extensive data to the public and we are committed to publishing it on a yearly basis going forward. It provides an overview of our certifications …

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Mar
26
2012

Initial Thoughts On The FTC’s Privacy Report and 5 Action Items

privacyreport

Saira Nayak Director of Policy @ TRUSTe @sairanayak This morning the FTC held a conference call on their finalized report (released today), “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers“. We were happy to hear that FTC Chairman Jon Leibowitz mentioned TRUSTe in his opening remarks, citing …

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