Category Archive: All

May 17 2016

Privacy Risk Summit Preview: Cross Device Tracking

A topic on the tips of advertisers’ and marketers’ tongues these days is “cross-device tracking,” a unique method of digital advertising that is viewed within the data, analytics and marketing spaces as a game-changer. TRUSTe’s Privacy Risk Summit (Wednesday, June 8th in San Francisco) will feature a panel of industry-leaders devoted to the latest on …

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May 12 2016

TRUSTe Assessment Manager Wins 2016 Legaltech News Innovation Award

Dave Deasy, SVP Marketing (center) accepting the award on behalf of TRUSTe  (Photo credit: Jason Doiy) We’re excited to announce that TRUSTe Assessment Manager has been named a 2016 Legaltech Innovation Award Winner for Risk Management. The annual Innovation Award program now in its 15th year, recognizes the best in legal technology leaders, products, and …

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May 11 2016

TRUSTe-EDAA Ads Research Shortlisted for IAB Europe Research Award

The European Advertising Consumer Research Index 2015 provides a comprehensive picture of attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across 13 European countries surveyed. The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA from 21 October – 13 November 2015 with over 13,000 online adults. …

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May 10 2016

Xiaomi Partners with TRUSTe for Privacy Assessment Technology and Certification Services

Xiaomi, the Beijing-based leader in smartphone, electronics and services, is the latest global company to choose the TRUSTe Assessment Manager platform to bring increased efficiencies and scale to their privacy program. Xiaomi will use the platform to perform ongoing Privacy Assessments and PIAs for the MUIU operating system and other services in the quest to bring …

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May 10 2016

IAPP GDPR Assessment Reaches 500 Users in First Month

Since IAPP and TRUSTe launched the IAPP GDPR Readiness Assessment at the Global Privacy Summit in DC last month over 500 users have registered for an assessment account showing the extent of the demand for online tools to help companies prepare to meet the requirements of the new European General Data Protection Regulation (GDPR). The IAPP GDPR Readiness Assessment …

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May 09 2016

Awareness of DAA AdChoices Icon Rises to 42%

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest stats show the sustained growth and success of the DAA …

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May 02 2016

May Spotlight: TRUSTe Speaking at Events in Toronto, LA and London

IAPP Canada Privacy Symposium 2016 May 11 – May 12 Toronto The privacy landscape is changing at breakneck speed, and your job is becoming more complex by the day. Boasting exceptional education, unmatched networking and a strong community of privacy professionals, the Symposium returns to help you step up your game. TRUSTe’s Eleanor Treharne-Jones will …

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Apr 28 2016

Preparing for New Breach Notification Requirements in Canada

In these times of uncertainty regarding privacy must-dos (read GDPR and Privacy Shield), Canada offers us another set of rules to prepare for in the Digital Privacy Act. Passed in June 2015, much of the Digital Privacy Act is already defined and in place. One main component though, the breach notification rule, is under consultation …

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