Category Archive: All

Jul
16
2014

Webinar: Privacy Investment Done Right

Join TRUSTe on July 24th at 10am PDT for the third and final session of the TRUSTe webinar series with Forrester Research titled “Making the Most of your Data Privacy Management Investment.” Tune in live to hear privacy investment success stories from leading brands AT&T and Intuit and learn how it can work for you …

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Jul
11
2014

Industry Leaders Tackle Privacy Challenges at Internet of Things (IoT) Summit

The Internet of Things Privacy Summit hosted by TRUSTe was a resounding success yesterday as experts from top organizations, universities, law firms and companies across the privacy and tech ecosystem came together to discuss, debate and define the privacy needs of the new interconnected world and scope out the next generation of solutions. Read recent …

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Jul
10
2014

TRUSTe Announces IoT Privacy Tech Working Group to Protect Consumer Privacy

Today, TRUSTe announced the formation of a Multi-Stakeholder IoT Privacy Tech Working Group at the first annual Internet of Things Privacy Summit in Silicon Valley. The Center for Democracy & Technology, Future of Privacy Forum and Online Trust Alliance have joined this crucial cross-industry effort to help develop technical standards to protect consumer privacy in …

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Jul
08
2014

How the Internet of Things Transforms the Product Lifecycle

By Aaron Weller, Al Sweeny, Brad Chin and Radhika Srivastava of PwC There is a lot of anticipation, investor excitement, and hype regarding the potential benefits of the Internet of Things (IoT), as often happens with transformational products at the start of their adoption cycle. Beyond just getting the initial devices out the door, forward …

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Jul
01
2014

July Monthly Spotlight

-          July 3 How to Comply with the CNIL’s Latest Cookie Guidance Webinar In France, compliance with the CNIL’s published guidelines on cookies and other trackers is a must. With the CNIL announcing an increase in enforcement actions in 2014, as well as the need to meet growing consumer privacy expectations, non-compliant companies are at …

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Jun
30
2014

TRUSTe and DataGuidance to Host Joint Webinar on Latest CNIL Cookie Compliance Guidelines

In France, it is crucial that companies comply with CNIL’s published guidelines on cookies and other trackers in order to build consumer trust and brand loyalty. Research shows that 1 out of 2 French consumers expect companies to comply with the amendments to the e-Privacy Directive, while 44% plan to only visit websites of companies …

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Jun
25
2014

Internet of Things (IoT) Privacy Summit Agenda Topics Revealed

As the Internet of Things continues to gain momentum through connected homes and wearable tech, the threat of consumer privacy challenges are becoming clear, as recent research shows that only 22% of internet users agreed that the benefits of smart devices outweighed any privacy concerns. To address the privacy needs of this new interconnected world, …

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Jun
25
2014

TRUSTe Named App of the Week by Direct Marketing News!

TRUSTe’s new privacy app has been named App of the Week by Direct Marketing News! The app allows consumers to easily manage their ad experience by opting out of targeted advertising or choose the types of  ads they want to see based on their interests (auto, dating, health, travel, etc.) The App also helps advertisers …

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