Category Archive: All

Jun
02
2014

June Monthly Spotlight

- June 10 MEF 3rd Annual Consumer Trust Summit Washington, D.C. Rich Qiu, Vice President of Business Development, Mobile at TRUSTe will speak at the third annual MEF Consumer Trust Summit where lawmakers and industry meet to find the right balance between monetization and consumer protection. – June 12 Forrester & TRUSTe Webinar Series: Part …

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May
29
2014

Internet of Things Industry Brings Data Explosion, but Growth Could be Impacted by Consumer Privacy Concerns

New research for TRUSTe released today, shows that consumer privacy concerns (#iotprivacy), could hinder the growth of the Internet of Things (IoT) market. The research findings in the U.S. and Great Britain reveal that 59% of U.S. internet users and 47% of British internet users know that smart devices, such as smart TVs, fitness devices …

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May
28
2014

Announcing the 2013 TRUSTe Transparency Report

Today, we’re releasing the 2013 TRUSTe Transparency Report which describes how the TRUSTe data privacy management platform helped companies power trust, drive engagement and ensure privacy compliance in 2013. The report provides an overview of technology developments in the past year, as well as an in-depth summary and analysis of the thousands of consumer privacy …

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May
21
2014

Mobile Data Tracking and the Importance of Privacy

Chris Babel, CEO The following post originally appeared in AdBrain’s Multi-Screen Guide on 5/20/14. Growth of the perpetually connected consumer continues with more than 1 billion smartphones in use globally by 2014 according to IDC. More than just a large user base, nearly 40% of the $85 billion global online retailing market is carried out …

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May
15
2014

Mobile App Privacy Takes Center Stage at 2014 UK Mobile & App Design Awards

App Awards

  Today TRUSTe announced a groundbreaking partnership with the 2014 UK Mobile & App Design Awards, part of a global Grand Slam series including participants from UK, U.S., Asia and Australia, which recognizes innovation and design within the mobile app ecosystem.  For the first time ever, privacy will serve as an entry requirement for all …

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May
12
2014

May Monthly Spotlight

- May 13 European Data Protection Days 2014 Berlin For businesses contemplating a global data protection strategy, the recent announcement of an EU-APEC Referential is significant.  The Referential lays out a path for companies wanting to achieve “double certification” under the EU Binding Corporate Rules and APEC Cross Border Privacy Rules –  to cover transfers …

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May
09
2014

Two Years On—Has the EU Cookie Directive’s Time Finally Come?

Eleanor Treharne-Jones, Global Communications & EU Marketing Director @EleanorTJ The following post originally appeared in IAPP Privacy Perspectives last week in conjunction with the IAPP Europe Data Protection Intensive 2014. Two years ago this week, I attended my first IAPP conference and the first-ever Data Protection Intensive. The rain lashed down in London all week …

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May
07
2014

Japan Joins APEC Cross Border Privacy Rules System

Last week, the Asia-Pacific Economic Cooperation (APEC) announced that Japan has been approved as a participant in the Cross Border Privacy Rules (CBPR) System, whose requirements have been approved by all 21 APEC Member Economies.  The APEC-CBPR System is the first truly pan-global framework that has been endorsed by regulators and that addresses data flows between …

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