Category Archive: All

Oct
28
2013

TRUSTed Ads Makes Sense with a Fast, Smooth Integration

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Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital Advertising Alliance (DAA) Mobile Principles, led Sense Networks to partner with TRUSTe to offer a mobile …

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Oct
24
2013

TRUSTe Powering Trust Roadshow Connects Key Players in Privacy-tech Ecosystem

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Dave Deasy VP Marketing | TRUSTe @DaveDeasy TRUSTe joined forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 ‘Powering Trust’ Roadshow Series. The series kicked off in San Francisco in September with rave reviews from guest speakers and delegates then continued onto New York City in early October at the hip …

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Oct
23
2013

Proposed EU Data Protection Regulation Moves a Step Closer

Saira Nayak @SairaNayak Monday, the LIBE Committee of the European Parliament (the Committee responsible for Civil Liberties, Justice and Home Affairs) approved a data protection package that consists of a new EU Data Protection Regulation, as well as a Directive covering the processing of data by law enforcement authorities.  The vote, originally scheduled for April …

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Oct
19
2013

Sharing Industry Knowledge & Solutions: The ‘Powering Trust’ Roadshow Arrives in London

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Data is the new oil – it’s where riches are made and lost. But, while there are big data assets out there to be exploited, getting it wrong can be extremely costly – in terms of bad publicity, consumer reaction and regulatory action. It’s a complex area, drawing in legal teams, marketing teams, technologists, all …

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Oct
17
2013

TRUSTe Recognized on the San Francisco Business Times “Fast 100″ List Once Again

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TRUSTe joined San Francisco Business Times for an awards reception this week at the Hilton San Francisco Union Square where the Bay Area’s Top 100 Fastest Growing Companies were announced.

Oct
15
2013

10th Annual Meffys Finalists Announced – TRUSTe Named for Consumer Trust

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This morning, MEF announced the finalists for the 10th Annual Meffys that takes place in San Francisco next month as part of the inaugural MEF Global Forum 2013.

Oct
15
2013

RiskIQ Joins TRUSTe to Help Businesses Power Trust in Mobile Apps

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Jane Goh Marketing Director, RiskIQ The growth of mobile, data and cloud-based services has permanently changed our computing landscape.  Yet, the need to ensure that these services are secure and privacy compliant remains the same. Combining our complementary strengths in application discovery, monitoring and privacy risk management with TRUSTed Apps Enterprise Edition, RiskIQ and TRUSTe jointly help …

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Oct
13
2013

Welcoming Ken Parnham as TRUSTe’s New Managing Director, EMEA

As we prepare to take our “Powering Trust” Roadshow series overseas this week, we are happy and excited to announce the appointment of Ken Parnham as Managing Director, EMEA. Ken joins TRUSTe from OpenX where, as Managing Director, he successfully launched the company’s real-time bidding (RTB) market place in the EMEA region. With over 15 …

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