Category Archive: All

Jun
30
2014

TRUSTe and DataGuidance to Host Joint Webinar on Latest CNIL Cookie Compliance Guidelines

In France, it is crucial that companies comply with CNIL’s published guidelines on cookies and other trackers in order to build consumer trust and brand loyalty. Research shows that 1 out of 2 French consumers expect companies to comply with the amendments to the e-Privacy Directive, while 44% plan to only visit websites of companies …

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Jun
25
2014

Internet of Things (IoT) Privacy Summit Agenda Topics Revealed

As the Internet of Things continues to gain momentum through connected homes and wearable tech, the threat of consumer privacy challenges are becoming clear, as recent research shows that only 22% of internet users agreed that the benefits of smart devices outweighed any privacy concerns. To address the privacy needs of this new interconnected world, …

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Jun
25
2014

TRUSTe Named App of the Week by Direct Marketing News!

TRUSTe’s new privacy app has been named App of the Week by Direct Marketing News! The app allows consumers to easily manage their ad experience by opting out of targeted advertising or choose the types of  ads they want to see based on their interests (auto, dating, health, travel, etc.) The App also helps advertisers …

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Jun
23
2014

TRUSTe & Disconnect Introduce Visual Icons to Help Consumers Understand Privacy Policies

Today, privacy innovators TRUSTe & Disconnect have launched Privacy Icons software to help consumers easily understand website privacy policies and how websites are handling their data. Consumers want to know how websites are using their privacy and data, but they often do not have the time or patience to read existing privacy policies, which are …

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Jun
19
2014

New Research Reveals High Levels of Tracking on Children’s Websites, TRUSTe Enhances COPPA Solutions

Today, TRUSTe launched its latest consumer privacy research focused on tracking within top websites visited by children and expanded its COPPA compliance solutions to include website monitoring and a new verifiable parental consent (VPC) service from AssertID. COPPA was originally enacted to help ensure basic privacy protections are in place by involving parents directly and …

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Jun
16
2014

TRUSTe & Cecile Park Publishing to Develop Publication on IoT Privacy Needs

TRUSTe is proud to announce Cecile Park Publishing as a media partner for the Internet of Things Privacy Summit taking place on July 10th in the heart of Silicon Valley.  Cecile Park is a publisher of world-leading legal journals and specializes in monitoring, and alleviating legal and regulatory risk in key business sectors. Through this …

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Jun
13
2014

TRUSTe App Ensures Ad Compliance and Drives Consumer Relevance

This week, Facebook announced that they will start tracking their user’s online behavior in order to serve more targeted ads. This means that Facebook users will now start seeing more relevant ads based on their interests, benefitting advertisers in the process. Today, we’re continuing this trend by bringing advertisers one step closer towards understanding the …

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Jun
12
2014

Forrester Total Economic Impact™ Study Makes the Case for TRUSTe Data Privacy Management Platform Investment

Privacy regulations have increased in complexity leading to greater need for data privacy management. However, when it comes time to secure budget for privacy management resources it’s often hard for CPOs to quantify the return on investment (ROI). Today in the second of its three-part webinar series, TRUSTe and Forrester Research discussed the potential ROI …

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