Category Archive: All

Jan
27
2015

Privacy Impact Assessments: Creating a Data Map

online privacy

This post is part 3 of a 4 part series about Privacy Impact Assessments (PIAs) that we will be posting weekly. Privacy officers, executives and project managers all benefit from PIA insights to ensure the privacy practices at their organizations are ethical and safe. There are a total of six steps when conducting a PIA. …

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Jan
27
2015

APEC Member Economies Unanimously Approve TRUSTe’s Renewal as Accountability Agent for Cross Border Privacy Rules System

apec_logo

TRUSTe’s request for renewal as an Accountability Agent for the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System has been unanimously approved by the 21 APEC member Economies. Being an Accountability Agent, TRUSTe will continue to review, certify, monitor and enforce the privacy practices of participating U.S.-based companies or subsidiaries to ensure compliance …

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Jan
26
2015

The Upsides and Downsides of Private Messaging Apps

Young woman using smartphone.

By Alexandra Ross, The Privacy Guru  Have we reached the end of the “age of oversharing”? Private messaging apps are the fastest growing category of apps, according to mobile analytics firm Flurry. Recent stats show downloads of private social messaging apps increased 200 percent in 2013 over 2012. From the basic urge to just “say …

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Jan
23
2015

Privacy Innovation MeetUp at TRUSTe

Privacy MeetUp

Privacy professionals gathered at the TRUSTe office on Thursday, Jan. 22 to mingle and listen to two privacy experts discuss how modern technological and scientific advances will impact individual privacy. This event was organized by the Privacy Innovation & Technology MeetUp group. Steven Teppler (pictured above on screen), Attorney, Abbott Law Group, P.A., and Stephen …

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Jan
22
2015

Obama Addresses Privacy, Security at SOTU Address

Privacy_CPO_Blog

By Alexandra Vesalga, Esq., Regulatory Intelligence Analyst, TRUSTe In this week’s State of the Union Address, the president remarked on several privacy and cybersecurity initiatives in the works, including a proposed federal data breach law, a renewed proposal for a consumer privacy bill of rights and a student data privacy bill. Privacy was expected to …

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Jan
22
2015

Sizmek Earns EDAA Trust Seal

EDAA_TrustSeal

Congrats to Sizmek! Today it was announced that Sizmek, the open ad management company, has earned the European Interactive Digital Advertising Alliance (EDAA) Trust Seal. The seal indicates Sizmek’s compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). The EDAA Trust Seal enables advertisers and agencies to identify the advertising partners that uphold …

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Jan
21
2015

Meet TRUSTe: Debra Farber, Sr. Consultant & Product Manager

debra_blog

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.   Name: Debra J. Farber Job Title: Sr. Consultant & Product Manager, JD, CISSP, CIPP/US, CIPP/G, CIPM, CIPT How long have you worked at TRUSTe? Just under 6 months. What …

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Jan
20
2015

Starting a Privacy Impact Assessment

notepad

This post is part 2 of a 4 part series about Privacy Impact Assessments (PIAs) that we will be posting weekly.  Not too long ago privacy was an after-thought; something that most customers and companies weren’t overly concerned about. Now, most consumer concerns around connected devices include privacy breaches and unauthorized information gathering. Many companies …

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