Category Archive: All

Jan
31
2016

Safe Harbor: Coping with Uncertainty

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As January comes to end it seems that, despite best efforts to reach an agreement on both sides, negotiations for a new Safe Harbor framework will run into February. How can businesses cope with this ongoing uncertainty? Firstly, the silence will not last long Even if we don’t have a new framework this weekend we …

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Jan
28
2016

The State of Online Privacy 2016

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The TRUSTe/National Cyber Security Alliance U.S. Consumer Privacy Index reveals the extent of current consumer privacy concerns with more Americans concerned about not knowing how the personal information collected about them online is used than losing their principal source of income. Released today, to coincide with the ninth Data Privacy Day (#PrivacyAware), the study found …

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Jan
25
2016

Privacy Meetup Event: Cross-Device Tracking Explained

PrivacyInnovationBreachMeetup

Join the Privacy Innovation & Technology Group on Tuesday January 26th from 6-8 p.m. at the TRUSTe US offices, to review and discuss cross-device tracking–the cutting edge confluence of new information-collecting technology, “Big Data” and data broker profiling, and targeted advertising. Although the cookie has not yet quite crumbled, cross-device tracking represents the next step …

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Jan
21
2016

The GDPR Is Here: What’s a Privacy Pro To Do Next?

privacy regulation

Angelique Carson, CIPP/US | Editor, Privacy Advisor, IAPP This article was first published on the IAPP Privacy Advisor On December 15, the European Parliament and Council announced that, after years of negotiating, they’ve reached an agreement on a consolidated text of a brand-new General Data Protection Regulation. The Luxembourg Presidency of the Council of the European …

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Jan
20
2016

Implementing the new DAA Video OBA Guidelines

OBA

Helen Huang, Senior Product Manager, TRUSTe The DAA released Video OBA guidelines in November 2015, which apply to in-stream video ads (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop, the video ad serving industry standards are fragmented leading to more business and technical considerations for companies. In light of the new video guidelines, although …

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Jan
14
2016

How can TRUSTe help your company? Hear from our clients

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We spoke a number of our clients to find out what they thought people should know about TRUSTe. Here’s what they had to say: ‘TRUSTe is more than just a seal to put on your website [there] is real depth and breadth in [TRUSTe]’s services and the professionals have real experience at Commerce and other …

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Jan
11
2016

Majority of companies still holding out for Safe Harbor 2.0

EU Data Benchmark_blog

As the EU compliance grace period ends this month, new research amongst companies who previously relied on the Safe Harbor framework shows that three-quarters (78%) are holding out for a new Safe Harbor 2.0, but many are hedging their bets and looking to a combination of solutions to ensure EU data transfer compliance in 2016. …

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Jan
06
2016

January Spotlight: Data Privacy Day events, DAA Update, live demo of Assessment Manager 2.0

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January 14, 10:00 – 10:30 a.m. (PT) Live Assessment Manager DEMO If you’re conducting privacy assessments or PIAs with spreadsheets and email, you’ve probably wondered if there’s a better, faster, and cheaper way to get the job done. Luckily, with TRUSTe Assessment Manager there is. TRUSTe Assessment Manager enables privacy professionals to efficiently assess compliance and …

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