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	<title>TRUSTe Blog</title>
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	<link>http://www.truste.com/blog</link>
	<description>Truth in Privacy</description>
	<lastBuildDate>Fri, 10 May 2013 00:04:55 +0000</lastBuildDate>
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		<title>Tune In: Sprint Discusses Consumer Privacy Concerns</title>
		<link>http://www.truste.com/blog/2013/05/09/sprint-discusses-consumer-privacy-concerns/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sprint-discusses-consumer-privacy-concerns</link>
		<comments>http://www.truste.com/blog/2013/05/09/sprint-discusses-consumer-privacy-concerns/#comments</comments>
		<pubDate>Fri, 10 May 2013 00:04:55 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Building audience]]></category>
		<category><![CDATA[consumer privacy concerns]]></category>
		<category><![CDATA[Sprint]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3399</guid>
		<description><![CDATA[Join us for an informative webinar with special guest Sprint &#8211; global provider of voice, data and Internet services – and get insight into how a leading brand takes into account and incorporates consumer privacy concerns into their marketing strategies. Register for the “Are Your Audience-Building Efforts Suffering Due to Consumer Privacy Concerns?” webinar today! &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/05/09/sprint-discusses-consumer-privacy-concerns/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/05/09/sprint-discusses-consumer-privacy-concerns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Track TRUSTe Around the Globe</title>
		<link>http://www.truste.com/blog/2013/05/02/track-truste-around-the-globe/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=track-truste-around-the-globe</link>
		<comments>http://www.truste.com/blog/2013/05/02/track-truste-around-the-globe/#comments</comments>
		<pubDate>Thu, 02 May 2013 17:36:25 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[2nd Data Protection Security & Privacy Compliance (Arlington VA)]]></category>
		<category><![CDATA[3rd European Data Protection Days (Berlin DE)]]></category>
		<category><![CDATA[Digiday Innovation Summit (Las Vegas NV)]]></category>
		<category><![CDATA[Haymarket Rev Awards (London UK)]]></category>
		<category><![CDATA[IAB Interact 2013 (Barcelona ES)]]></category>
		<category><![CDATA[Live Ramp 2013 Ramp Up! Summit (Mountain View CA)]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3379</guid>
		<description><![CDATA[&#8212;&#8212;&#8212;May 9 Join TRUSTe’s first May event at an interactive discussion &#8211; “How Website Monitoring Can Boost Marketing ROI and Reduce Corporate Risk.” With our Product Manager Calvin Lam and TRUSTe Managing Director Mikhail Nikitin, learn about current website monitoring and reporting services that help some of the web&#8217;s largest websites manage privacy related risks, &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/05/02/track-truste-around-the-globe/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/05/02/track-truste-around-the-globe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The State of Privacy on Social Networks</title>
		<link>http://www.truste.com/blog/2013/04/29/the-state-of-privacy-on-social-networks/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-state-of-privacy-on-social-networks</link>
		<comments>http://www.truste.com/blog/2013/04/29/the-state-of-privacy-on-social-networks/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 19:34:29 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[State of Social Media privacy infographic]]></category>
		<category><![CDATA[TRUSTe Online Behaviral Advertising (OBA) Survey]]></category>
		<category><![CDATA[Understanding Privacy Policy]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3345</guid>
		<description><![CDATA[MDG Advertising recently released a comprehensive infographic on “The Sad State of Social Media Privacy” providing an overview of privacy and social media based upon research from American Consumer Institute Center for Citizen Research, Anonymizer, Harris Interactive, MSNBC and The Ponemon Institute. This infographic outlines data related to the issue of Trust/Distrust online amongst social &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/04/29/the-state-of-privacy-on-social-networks/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/04/29/the-state-of-privacy-on-social-networks/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>2012 TRUSTe Transparency Report</title>
		<link>http://www.truste.com/blog/2013/04/22/2012-truste-transparency-report/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2012-truste-transparency-report</link>
		<comments>http://www.truste.com/blog/2013/04/22/2012-truste-transparency-report/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 12:00:21 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[2012 Innovations]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Consent Manager]]></category>
		<category><![CDATA[Mobile Advertisements]]></category>
		<category><![CDATA[Trackers]]></category>
		<category><![CDATA[Tracking]]></category>
		<category><![CDATA[TRUSTe privacy seal]]></category>
		<category><![CDATA[TRUSTe Transparency Report]]></category>
		<category><![CDATA[Website Monitoring Services]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3330</guid>
		<description><![CDATA[Melissa Pereira Director of Corporate Communications &#124; TRUSTe @melissadpereira Today we’re releasing our 2012 TRUSTe Transparency Report.  It details how TRUSTe helps companies conduct business in a privacy-safe manner while also building trust, driving engagement and ensuring compliance.  The report provides an overview of TRUSTe technology developments and privacy certifications over the past year.  We &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/04/22/2012-truste-transparency-report/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/04/22/2012-truste-transparency-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Data Anonymization</title>
		<link>http://www.truste.com/blog/2013/04/16/data-anonymization/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=data-anonymization</link>
		<comments>http://www.truste.com/blog/2013/04/16/data-anonymization/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 23:11:40 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[Privacy Tips]]></category>
		<category><![CDATA[anonymizing personal information]]></category>
		<category><![CDATA[Ed Felten]]></category>
		<category><![CDATA[hashing]]></category>
		<category><![CDATA[Personally Identifiable Information (PII)]]></category>
		<category><![CDATA[pseudo-anonymizing or de-anonymized]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3319</guid>
		<description><![CDATA[Jim Rennie Sr Product Counsel &#124; TRUSTe Recently, talk of “anonymizing” or “pseudo-anonymizing” data has been picking up, both publicly online and in private conversations with our clients. There have been questions on what these terms mean, what they mean for user privacy, and the pitfalls around the practice. Currently, “anonymizing” is not defined or &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/04/16/data-anonymization/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/04/16/data-anonymization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad:tech San Francisco 2013</title>
		<link>http://www.truste.com/blog/2013/04/09/adtech-sf-2013/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=adtech-sf-2013</link>
		<comments>http://www.truste.com/blog/2013/04/09/adtech-sf-2013/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 13:30:53 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[Advertising Privacy]]></category>
		<category><![CDATA[Ad:tech SF 2013]]></category>
		<category><![CDATA[Mobile privacy solution]]></category>
		<category><![CDATA[Nexage Exchange]]></category>
		<category><![CDATA[Tapad]]></category>
		<category><![CDATA[TRUSTed Mobile Ads]]></category>
		<category><![CDATA[Website Tracker Monitoring Service]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3254</guid>
		<description><![CDATA[Melissa Pereira Director of Corporate Communications &#124; TRUSTe @melissapereira Join us at Ad:tech SF 2013 (#adtechSF) TRUSTe (booth 2215) to learn more about how we’re providing leading privacy management solutions to the advertising ecosystem players: ad networks, brand advertisers and publishers. Although mobile advertising is maturing, the market still lacks a comprehensive approach to transparency &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/04/09/adtech-sf-2013/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/04/09/adtech-sf-2013/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Catch Us If You Can – April 2013</title>
		<link>http://www.truste.com/blog/2013/04/08/catch-us-if-you-can-%e2%80%93-april-2013/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=catch-us-if-you-can-%25e2%2580%2593-april-2013</link>
		<comments>http://www.truste.com/blog/2013/04/08/catch-us-if-you-can-%e2%80%93-april-2013/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 23:31:16 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Ad:tech SF 2013]]></category>
		<category><![CDATA[American Bar Association: Antitrust Law 2013 Spring Meeting]]></category>
		<category><![CDATA[COPPA]]></category>
		<category><![CDATA[EU Cookie Directive]]></category>
		<category><![CDATA[Future of Privacy + Innovation]]></category>
		<category><![CDATA[IAPP Europe; Data Protection Intensive]]></category>
		<category><![CDATA[Lothar Determann]]></category>
		<category><![CDATA[Nexage]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3231</guid>
		<description><![CDATA[Melissa Pereira Director of Corporate Communications &#124; TRUSTe @melissapereira &#8212;&#8212;&#8212;April 9 -10 We kick-off April at Ad:Tech in San Francisco’s Moscone Center West. Stop by TRUSTe’s booth, #2215 to meet the TRUSTe team and learn more about how we’re providing leading privacy management solutions to the advertising ecosystem. Catch a live demo of the TRUSTe &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/04/08/catch-us-if-you-can-%e2%80%93-april-2013/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/04/08/catch-us-if-you-can-%e2%80%93-april-2013/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forrester Updates Their Report on Effective Privacy Program Measurements</title>
		<link>http://www.truste.com/blog/2013/03/28/forrester-updates-their-report-on-effective-privacy-program-measurements/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=forrester-updates-their-report-on-effective-privacy-program-measurements</link>
		<comments>http://www.truste.com/blog/2013/03/28/forrester-updates-their-report-on-effective-privacy-program-measurements/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 16:30:48 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[Privacy Tips]]></category>
		<category><![CDATA[Andrew Rose]]></category>
		<category><![CDATA[Ed Ferrara]]></category>
		<category><![CDATA[Forrester report]]></category>
		<category><![CDATA[Forrester's 3 R 's & 8 Principles]]></category>
		<category><![CDATA[Kelley Mak]]></category>
		<category><![CDATA[Measuring Privacy Effectiveness]]></category>
		<category><![CDATA[Measuring Privacy Program Effectiveness]]></category>
		<category><![CDATA[Stephanie Balaouras]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3206</guid>
		<description><![CDATA[Forrester issued the latest revisions to the “Effective Privacy Program Measurements Report which draws from a wealth of analyst experience, insight and research through advisory and inquiry discussions with more than 50 Chief Information Security Officers. Additionally, end users, vendors, industry experts (including Verdasys and Varonis Systems) contributed to the report which was composed by &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/03/28/forrester-updates-their-report-on-effective-privacy-program-measurements/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/03/28/forrester-updates-their-report-on-effective-privacy-program-measurements/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banana Republic Unveils Innovation in Mobile Advertising</title>
		<link>http://www.truste.com/blog/2013/03/22/banana-republic-unveils-innovation-in-mobile-advertising/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=banana-republic-unveils-innovation-in-mobile-advertising</link>
		<comments>http://www.truste.com/blog/2013/03/22/banana-republic-unveils-innovation-in-mobile-advertising/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 19:42:16 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[Advertising Privacy]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[AdChoices]]></category>
		<category><![CDATA[Banana Republic]]></category>
		<category><![CDATA[mobile advertising campaign]]></category>
		<category><![CDATA[Mobile Commerce Daily]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3167</guid>
		<description><![CDATA[&#160; Hats off to Gap Inc.&#8217;s Banana Republic mobile advertising campaign that offers consumers additional discounts through their mobile devices &#8212; that can be used either in-store or online.  Announced today on Mobile Commerce Daily, the campaign, which offers a 10% off coupon that can be redeemed in-store, aims to drive consumer sales. Through TRUSTed &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/03/22/banana-republic-unveils-innovation-in-mobile-advertising/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/03/22/banana-republic-unveils-innovation-in-mobile-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Response to EU Opinion on Mobile Apps</title>
		<link>http://www.truste.com/blog/2013/03/14/response-to-eu-opinion-on-mobile-apps/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=response-to-eu-opinion-on-mobile-apps</link>
		<comments>http://www.truste.com/blog/2013/03/14/response-to-eu-opinion-on-mobile-apps/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 18:58:19 +0000</pubDate>
		<dc:creator>Ievgeniia</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Article 29 Working Party]]></category>
		<category><![CDATA[Data controller]]></category>
		<category><![CDATA[EU Privacy Law]]></category>
		<category><![CDATA[Mobile App privacy]]></category>
		<category><![CDATA[The Opinion]]></category>
		<category><![CDATA[UK’s Information Commissioner’s Office]]></category>

		<guid isPermaLink="false">http://www.truste.com/blog/?p=3151</guid>
		<description><![CDATA[Saira Nayak Director of Policy &#124; TRUSTe @sairanayak With its latest opinion on mobile apps revealed today, the Article 29 Working Party attempts to address the growing concern – sometimes referred to as the “creepiness” factor &#8211; that consumers have over being tracked on their mobile phones and devices. Research by Ipsos MORI for TRUSTe &#8230; </p><p><a class="more-link block-button" href="http://www.truste.com/blog/2013/03/14/response-to-eu-opinion-on-mobile-apps/">Continue reading &#187;</a>]]></description>
		<wfw:commentRss>http://www.truste.com/blog/2013/03/14/response-to-eu-opinion-on-mobile-apps/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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