TRUSTe Blog

Only 1 top free iPad app has a privacy policy

John Gamble — Tue, 15 May 2012 16:23:34 +0000

Tony Berman Sr. Product Manager | TRUSTe @otaat This week I did a quick review of the top 10 free apps for iPad. Besides having two very happy children after discovering some new games on my iPad as part of my review, what I found is quite disturbing and reinforces the push by the FTC and …

Flexibility’s Crucial Role in Addressing the EU Cookie Directive

John Gamble — Thu, 10 May 2012 16:52:02 +0000

Chris Babel CEO | TRUSTe Image Credit In 15 days, the UK will become the first EU member state scheduled to begin enforcing the “EU Cookie Directive,” which requires a user’s informed consent for companies to store or access information on their devices. This Directive has generated a great deal of debate over its requirements, the …

Apps need to step up their privacy game

John Gamble — Mon, 02 Apr 2012 21:20:58 +0000

John Gamble Marketing Manager | TRUSTe @johnaddison A TRUSTe analysis of the top 50 Android and top 50 iOS mobile apps this past February found that only 1 in 3 had a privacy policy. This transparency deficit not only prevents consumers from making informed choices around their data, it also puts mobile developers in precarious …

Announcing the 2011 TRUSTe Transparency Report

John Gamble — Sat, 31 Mar 2012 00:28:41 +0000

John Gamble Marketing Manager | TRUSTe @johnaddison Today we’re releasing an important document about our company – the 2011 TRUSTe Transparency Report. This is the first time we’ve released such extensive data to the public and we are committed to publishing it on a yearly basis going forward. It provides an overview of our certifications …

Initial Thoughts On The FTC’s Privacy Report and 5 Action Items

John Gamble — Mon, 26 Mar 2012 20:30:57 +0000

Saira Nayak Director of Policy @ TRUSTe @sairanayak This morning the FTC held a conference call on their finalized report (released today), “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers“. We were happy to hear that FTC Chairman Jon Leibowitz mentioned TRUSTe in his opening remarks, citing …

TRUSTe’s Privacy-by-Design Guidelines

John Gamble — Sat, 03 Mar 2012 00:29:57 +0000

Kevin Trilli | TRUSTe VP Product @squawkt22 Joanne Furtsch| TRUSTe Dir. Product Policy @privacygeek Photo Credit The concept of privacy-by-design was first introduced by the Canadian Privacy Commissioner Ann Cavoukian as early as in 1990s. Since then, the importance of it in business has only increased over time. Almost every week, we see companies of all …

Mobile App Privacy Policies Are Now The Law

John Gamble — Fri, 02 Mar 2012 19:05:31 +0000

Tony Berman Sr. Product Manager | TRUSTe @otaat Mobile application privacy requirements continue to evolve in the right direction. Last week the California Attorney General’s Office announced an agreement with app store operators (Amazon, Apple, Google, Hewlett-Packard, Microsoft and Research in Motion ) to enforce compliance with the California Online Privacy Protection Act. This requires all …

How the White House Privacy Announcement Benefits Advertisers

John Gamble — Sat, 25 Feb 2012 01:06:38 +0000

John Gamble Marketing Manager | TRUSTe @johnaddison Photo Credit The White House just released a major privacy report, which we previously covered here and here. Their press conference, held yesterday, also saw two important privacy developments for the online advertising industry: 1. The White House publicly endorsed the DAA program In no uncertain terms …

How TRUSTe Powers Compliance With The Privacy Bill Of Rights

John Gamble — Fri, 24 Feb 2012 01:06:03 +0000

Chris Babel CEO | TRUSTe Earlier today the White House released a seminal privacy report containing a blueprint for a Consumer Privacy Bill of Rights. It lays out seven fundamental privacy rights: individual control, transparency, respect for context, security, access and accuracy, focused collection, and accountability. The Obama Administration’s blueprint for this Bill of Rights …

In Historic Move, White House Unveils Privacy Bill of Rights

John Gamble — Thu, 23 Feb 2012 18:03:33 +0000

Saira Nayak Director of Policy | TRUSTe Our D.C. team, including our Board Chair Fran Maier, was on hand today for the White House press conference on the Administration’s brand new report Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global Digital Economy. This momentous document contains …