TRUSTe Blog

Third Party Cookies: What’s Next?

RampUp! LiveRamp Summit 2013 May 30, 2013 Computer History Museum Mountain View, CA Join marketers, advertisers and industry experts as they come together to discuss digital advertising at the RampUp! LiveRamp Summit 2013. As part of the CEO Summit, TRUSTe CEO Chris Babel and Evidon CEO Scott Meyer will lead an interactive discussion entitled “Third …

Tune In: Sprint Discusses Consumer Privacy Concerns

Join us for an informative webinar with special guest Sprint – global provider of voice, data and Internet services – and get insight into how a leading brand takes into account and incorporates consumer privacy concerns into their marketing strategies. Register for the “Are Your Audience-Building Efforts Suffering Due to Consumer Privacy Concerns?” webinar today! …

Track TRUSTe Around the Globe

———May 9 Join TRUSTe’s first May event at an interactive discussion – “How Website Monitoring Can Boost Marketing ROI and Reduce Corporate Risk.” With our Product Manager Calvin Lam and TRUSTe Managing Director Mikhail Nikitin, learn about current website monitoring and reporting services that help some of the web’s largest websites manage privacy related risks, …

The State of Privacy on Social Networks

MDG Advertising recently released a comprehensive infographic on “The Sad State of Social Media Privacy” providing an overview of privacy and social media based upon research from American Consumer Institute Center for Citizen Research, Anonymizer, Harris Interactive, MSNBC and The Ponemon Institute. This infographic outlines data related to the issue of Trust/Distrust online amongst social …

2012 TRUSTe Transparency Report

Melissa Pereira Director of Corporate Communications | TRUSTe @melissadpereira Today we’re releasing our 2012 TRUSTe Transparency Report. It details how TRUSTe helps companies conduct business in a privacy-safe manner while also building trust, driving engagement and ensuring compliance. The report provides an overview of TRUSTe technology developments and privacy certifications over the past year. We …

Data Anonymization

Jim Rennie Sr Product Counsel | TRUSTe Recently, talk of “anonymizing” or “pseudo-anonymizing” data has been picking up, both publicly online and in private conversations with our clients. There have been questions on what these terms mean, what they mean for user privacy, and the pitfalls around the practice. Currently, “anonymizing” is not defined or …

Ad:tech San Francisco 2013

Melissa Pereira Director of Corporate Communications | TRUSTe @melissapereira Join us at Ad:tech SF 2013 (#adtechSF) TRUSTe (booth 2215) to learn more about how we’re providing leading privacy management solutions to the advertising ecosystem players: ad networks, brand advertisers and publishers. Although mobile advertising is maturing, the market still lacks a comprehensive approach to transparency …

Catch Us If You Can – April 2013

Melissa Pereira Director of Corporate Communications | TRUSTe @melissapereira ———April 9 -10 We kick-off April at Ad:Tech in San Francisco’s Moscone Center West. Stop by TRUSTe’s booth, #2215 to meet the TRUSTe team and learn more about how we’re providing leading privacy management solutions to the advertising ecosystem. Catch a live demo of the TRUSTe …

Forrester Updates Their Report on Effective Privacy Program Measurements

Forrester issued the latest revisions to the “Effective Privacy Program Measurements Report which draws from a wealth of analyst experience, insight and research through advisory and inquiry discussions with more than 50 Chief Information Security Officers. Additionally, end users, vendors, industry experts (including Verdasys and Varonis Systems) contributed to the report which was composed by …

Banana Republic Unveils Innovation in Mobile Advertising

Hats off to Gap Inc.’s Banana Republic mobile advertising campaign that offers consumers additional discounts through their mobile devices — that can be used either in-store or online. Announced today on Mobile Commerce Daily, the campaign, which offers a 10% off coupon that can be redeemed in-store, aims to drive consumer sales. Through TRUSTed …