TRUSTe Blog

TRUSTe finds extensive number of Third Parties on Kids sites – What this means for COPPA Compliance

Tony Berman Sr. Product Manager | TRUSTe As most website operators know, the updated COPPA Rule goes into effect July 1, 2013. Included in the update comes an obligation to clearly list all third party operators who collect personal information along with their name and contact information. With this in mind, earlier this month I used …

Digital Leaders AdTruth, Pubmatic and TRUSTe Design Mobile and Desktop Privacy Technology Solution

Today, AdTruth, Pubmatic and TRUSTe jointly announced the creation of a new privacy technology solution to provide consumer choice when using online interest-based advertising (OBA) dependent on technologies other than cookies – from desktop to mobile. As more consumers use devices to access the web, and more consumers use free or discounted services funded by …

EDAA rolls out pan-European consumer education campaign on OBA

The European Interactive Digital Advertising Alliance (EDAA) has launched the first phase of its pan-European consumer awareness campaign today in the UK – with the aim of providing information about Online Behavioural Advertising (OBA), or interest based advertising, to empower internet users across Europe. This “Unzipped” campaign, funded and coordinated by EDAA with the support …

MMA hosted, co-presented with Marketo – Maximizing Brand Trust and Reducing Corporate Liability: Protecting Customer Data Is Your Responsibility

Danielle Jennings Product Marketing Manager | TRUSTe @DanielleKokusai Protecting the privacy rights of users, and continuing to deliver transparency, is critical to any business. When privacy is breached, this not only affects business operations, but also your end-users and their trust in you. If customer data is leaked or exposed to unauthorized third parties across your …

TRUSTe Named a Top Trusted Website in OTA’s 2013 Online Trust Honor Roll

TRUSTe is pleased to have made the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for the third year. The honor roll distinguishes companies that have demonstrated exceptional data protection, privacy and security in an effort to better protect their customers and brand. OTA, a nonprofit organization that works collaboratively with industry leaders to …

TRUSTe Events Heat Up for the Summer

———June 4-7 The beginning of June has quite a few things lined up for TRUSTe. First off, our team will be flying to Chicago this week for the Internet Retailer Conference and Exhibit (IRCE 2013). Where our CEO, Chris Babel, will be speaking about “Creating Consumer Trust by Beefing Up Security and Privacy” and discuss …

TRUSTe to Discuss New COPPA Regulations Effective July 1st

Join Joanne Furtsch, Director, Product Policy at TRUSTe, on a Knowledge Group/The Knowledge Congress Live Webcast entitled “Understanding FTC Rules on Children Online Privacy Protection Act”. The regulatory discussion will focus on recent amendments to the Children’s Online Privacy Protection Act (COPPA) issued by the FTC in December 2012. Before the new rule takes effect …

Not Subject to OBA Principles? – Think Again!

Tony Berman Senior Product Manager | TRUSTe Last week we were approached by a globally recognized brand to advise on a Letter of Inquiry from the Council of Better Business Bureau (CBBB) regarding compliance with OBA principles. TRUSTe welcomed the opportunity to help jump in and advise on a corrective course of action, including …

Forrester Introduces Adaptive Intelligence and References TRUSTe for Companies Seeking Good Data-Sharing Practices

There is a greater need for businesses to rely and authenticate good data-sharing practices in the predicted new world of data sharing (“Introducing Adaptive Intelligence”, Forrester Research, Inc., May 8, 2013). In this predicted scenario, customers are said to expect more from brands, and as a result, privacy notices will need to be simpler and …

Third Party Cookies: What’s Next?

RampUp! LiveRamp Summit 2013 May 30, 2013 Computer History Museum Mountain View, CA Join marketers, advertisers and industry experts as they come together to discuss digital advertising at the RampUp! LiveRamp Summit 2013. As part of the CEO Summit, TRUSTe CEO Chris Babel and Evidon CEO Scott Meyer will lead an interactive discussion entitled “Third …