Feb
27
2015

Privacy Roundtable at Mobile World Congress

Beyond the Sea

As our connection with our devices becomes more personal, the data collected more powerful, and the legislative framework more complex, the saying “trust takes years to build and seconds to break” has never been more relevant for digital marketers and their audiences.

TRUSTe is delighted to be joining AdTruth at their Privacy Roundtable supported by IAB Europe on Monday, 2nd March during Mobile World Congress (MWC). The roundtable, titled “A Question of Trust,” will aim at improving the relationship between brands and consumers by identifying and addressing the most important questions relating to consumer confidence online, including privacy. Guests will convene on the “Beyond the Sea” yacht in the Barcelona Royal Yacht Club.

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Feb
27
2015

End-of-Month Recap: What You Might Have Missed

Privacy

At the end of each month we’ll compile a list featuring some of the most informative and interesting privacy blog posts to let you know what topics are driving the privacy agenda this month.

This month we touched on a number of topics — from COPPA to APEC and global privacy laws. There’s always a new development in the privacy space. See below for some of the top posts from this month.

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Feb
27
2015

Websites Not in Compliance with Cookie Directive Could Face Fines Post-Sweep

Keyboard Illustration Compliance

By Eleanor Treharne-Jones, CIPP/E, Director, EMEA & Global Communications

Results from the recent EU Cookie Sweep have now been released. The sweep was conducted last September by European data protection authorities from the UK, Denmark, Czech Republic, France, Greece, the Netherlands, Spain and Slovenia to determine how many popular websites are compliant with the EU Cookie Directive. The data protection authorities completed the review of 478 popular websites and found that not enough notice and valid consent is being given to visitors.

The sweep, led by the UK’s Information Commissioner’s Office (ICO), found that UK. websites place 44 cookies on a first visit, higher than any other country surveyed (the average is 34). However, UK websites provide more information than any other country surveyed — highlighting the importance transparency plays with regard to consumer trust.

According to one survey from Ipsos MORI, more than half of consumers in Great Britain, France, Germany and the Netherlands expect advertisers to comply with the EU Cookie Directive.

The sweep also uncovered:

  • 26% of websites provide no notification that cookies are being used. Of those that do provide notification, 50% merely inform users that cookies were in use without requesting consent.
  • Only 16% of the sites give users a granular level of control to make their cookie choices freely and refuse the use of cookies.
  • The expiry dates for cookies are often excessive; the investigation detected some which will not expire until Dec. 31, 9999 (8,000 years in the future!).

This recent sweep indicates that many website operators have put in place solutions to comply with the Cookie Directive. But the potential for further enforcement and possible fines is still very real. In France, the Netherlands and other European countries companies are rushing to implement solutions to comply since regulatory agencies have shown they are ready to fine companies that don’t abide by the rules. Often, the biggest hurdle for companies is compliance. With so many approaches to data privacy implementation across European markets, compliance can be both complicated and time consuming for internal teams to take on.

The EU Cookie Directive was introduced on 26 May 2011. The Directive requires that companies provide clear information about how cookies are used on websites and give visitors the option to have non-essential cookies placed on their device.

More information about complying with EU Cookie Directive can be found here.

Feb
25
2015

Meet TRUSTe: Heather Dorso, Director, Enterprise Solutions & TRUSTed Download Program

heather_blog (1)

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.

Name: Heather Dorso

Job Title: Director, Enterprise Solutions & TRUSTed Download Program

How long have you worked at TRUSTe? 10+ years (Started in August of 2004). In 2004 TRUSTe had two sales people; I was hired as the 3rd sales person and brought on to grow our small business segment. After a few years, I began working with our VP of Product to help create and run the TRUSTed Download Program, a certification of downloadable software. I am now part of a 25 person global sales team managing our TRUSTed Download Program and a number of our enterprise clients.

Why did you get CIPP certified? IAPP introduced the first professional certification offered in information privacy back in 2004. Many of my privacy colleagues were obtaining the certification and I felt that being in a sales development role, having my CIPP/US credentials would lend more creditability when discussing privacy with my clients. Those familiar with CIPP knows it means you’ve gained a foundational understanding of privacy and data protection law and practice. I have found my CIPP/US credentials invaluable and highly recommend it to anyone touching privacy. There are now a variety of different certifications the IAPP offers. I am currently studying for the CIPM, which I plan on taking this spring.

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Feb
20
2015

Privacy in Practice Spotlight: Rachel Glasser

RachelGlasser2

TRUSTe’s mission is to power privacy compliance and trust, but we are not alone. This mission takes a highly dedicated expert village. Which is why we work closely with professionals at organizations around the world to jointly solve emerging privacy challenges.

Earlier this year, privacy expert Rachel Glasser was appointed as the Director of Privacy and Partner Activation at GroupM, the largest media investment company in the world. Glasser’s hire highlights the growing focus companies have toward data privacy management.

TRUSTe interviewed Glasser about her role at GroupM, emerging privacy threats and what she thinks most people would find surprising about data privacy.

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Feb
20
2015

Majority of Smartphone Users Concerned About Tracking, But Increasing Opt-Out Awareness Could Boost Trust

Young woman using smartphone.

Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least, for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are concerned about the possibility of having their activity tracked to serve them targeted ads.

Study after study has shown that smart device users, as well as the majority of people connected to the Internet in some way, don’t like being tracked without their knowledge or consent, and have concerns about privacy. But this could change in the near future.

This survey also showed that an increasing number of people are aware of the AdChoices icon, which is part of the Digital Advertising Alliance (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA). Now, 37% of people are aware of this icon – a notable increase from 21% in the previous year. It’s very possible that as more consumers become aware of the AdChoices icon and realize that ads with this symbol let them opt-out of tracking, that consumer trust in ads will increase. This also underscores the importance for advertisers to be transparent and allow user control and consent when it comes to sharing information.

The survey also showed that one in three (33%) said the information available on AdChoices, along with the OBA opt-out option, would make them feel more positive about the concept of targeted ads. TRUSTed Ads gives consumers more control over their online ad experience by allowing them to opt-out of targeted ads via the DAA AdChoices icon.

See the full press release here. And join TRUSTe, the DAA and the Better Business Bureau for our upcoming webinar on March 9th2015 Compliance for Desktop & Mobile Advertising.

Feb
18
2015

Meet TRUSTe: Eileen Rico, Senior Privacy Solutions Manager

eileen_blog

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.  

Name: Eileen Rico

Job Title: Senior Privacy Solutions Manager, CIPP/US

How long have you worked at TRUSTe? I just celebrated 10 years in October 2014.

Tell us about your role at TRUSTe: In my role as a Senior Privacy Solutions Manager, I work with companies to manage the privacy assessment process of their websites and mobile applications. This includes reviewing and red-lining their privacy policy and helping them to define and implement creative solutions to meet their-specific business needs and achieve TRUSTe program requirements in a timely manner. I am CIPP/US certified and also available to our clients to help educate and advise them on federal and international policies, program requirements and privacy best practices.

I have built strong relationships with our clients and enjoy the opportunity to work with so many talented people who are appreciative of what we do for them as a company.

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Feb
17
2015

Chilean Government Moving Toward Stronger Privacy Provisions

Keyboard Illustration Compliance

The Chilean government has drafted a new data privacy bill that will create a Data Protection Authority with regulatory and sanction powers, ban international transfers to destinations that do not have “adequate” protections, and impose higher fines for privacy violations. Currently, the maximum fine is about €3,000 or $3,475, and has never been imposed.

The purpose of this new proposed law is to address enforcement gaps that have been a source of criticism of Chile’s current law (which is based on Spain’s data protection framework). Another key condition of the proposed law is that it will require companies to register databases containing personal information, which isn’t required under the country’s current data protection law. Also, under the proposed law, individuals will be allowed to request the removal of their personal information from a database if the information is being used for purposes other than for the purpose it was originally provided.

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