“As the Internet of Things expands and data collection remains a multi billion dollar business, we’ll see concerns about data privacy in every sector, industry and profession,” says TRUSTe CEO Chris Babel.
A recently published survey of 3,380 farmers from The American Farm Bureau Federation (AFBF) conducted from late July to September this year found that the majority of farmers feared their data could be used without their consent. The farmers surveyed cite privacy as a top concern when it comes to their data –particularly keeping their data anonymous so it cannot be traced back to their operation. Key takeaways from the survey:
- Three out of four farmers are concerned that their farm data could get in the hands of an entity and used for regulatory purposes.
- More than 50% of farmers indicated that they plan on investing in new or additional precision data technologies in the next couple years.
- More than half of farmers indicated that they were unsure whether or not their farm data could be shared with an off-farm company’s third party, business partner, or affiliate.