Last Chance to Register for Webinar on Privacy Investment Success Stories

Time is running out! Don’t forget to register for the third and final session of the TRUSTe webinar series with Forrester Research on Thursday, July 24th at 10am PDT, titled “Making the Most of your Data Privacy Management Investment.”

Attend to learn about the benefits of privacy investment, what resources are needed for ongoing management of privacy strategies, key drivers for financing privacy in your organization and how to effectively measure the success of your program.

Register now to hear best practices from AT&T, Intuit, Forrester Research and TRUSTe.


European Cookie Sweep Initiative: Are You Compliant?

By Eleanor Treharne-Jones, CIPP/E, Director, Global Communications & EU Marketing, TRUSTe

In our data-driven world, it is vital that businesses know how to win and maintain consumer trust online. In the EU this can sometimes seem even more complicated because of the increasing complexity of privacy regulations and the different approaches to implementation across 28 Member States.

With the introduction of the EU Cookie Directive and the proposed EU Data Protection Regulation there have been concerted efforts by regulators to set common standards for data privacy across the EU. But as anyone doing business in the EU should be aware, there are still markedly different approaches to compliance and consumer attitudes across key EU markets.

From 15-19 September, 2014 EU Data Protection Authorities will review compliance with the EU Cookie Directive in a new initiative named “European Cookies Sweep Day”. This coincides with an announcement from the French Data Protection Authority – the CNIL – that they will start onsite and remote inspections to verify compliance with their latest cookie guidelines in October.

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TRUSTed Assessments Helps Companies Address Global Privacy Compliance Challenges Today

Data is the vehicle driving today’s enterprises, and while technological innovations are continually feeding the ever-increasing and insatiable appetite for data, the sheer volume of data is creating greater challenges for those tasked with data privacy protection. According to a 2014 IAPP study of 400 privacy professionals, not only is data risk assessment one of the top two priorities for organizations, but these privacy professionals also urgently need tools to effectively perform their jobs.

While challenges of the global privacy landscape continue to grow and change at a rapid pace, companies must quickly assess their current policies and implement programs that will both protect their brand reputation and minimize privacy compliance risk.

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Webinar: Privacy Investment Done Right

Join TRUSTe on July 24th at 10am PDT for the third and final session of the TRUSTe webinar series with Forrester Research titled “Making the Most of your Data Privacy Management Investment.”

Tune in live to hear privacy investment success stories from leading brands AT&T and Intuit and learn how it can work for you and your business.

There’s no better way to understand the importance of investing in privacy than hearing from industry leaders, who have already achieved success. While the initial reasons for investing for privacy may vary, the positive results are quite commonly shared across the enterprise. Register now to hear first-hand about the solid business reasons for investing in privacy.

Attendees of this webinar will learn:

  • Tips on getting stakeholder buy-in, implementing an effective privacy program and measuring for success
  • What resources are needed for ongoing management of your data privacy management strategy
  • How the benefits of privacy investment can extend throughout your entire organization

Speakers will include:

  • Fatemeh Khatibloo, Senior Analyst, Forrester Research
  • Sachin Kothari, Director of Online Privacy, Compliance & Standards, AT&T
  • Barbara Lawler, Chief Privacy Officer, Intuit
  • Chris Babel, CEO, TRUSTe

Register today!


Industry Leaders Tackle Privacy Challenges at Internet of Things (IoT) Summit

The Internet of Things Privacy Summit hosted by TRUSTe was a resounding success yesterday as experts from top organizations, universities, law firms and companies across the privacy and tech ecosystem came together to discuss, debate and define the privacy needs of the new interconnected world and scope out the next generation of solutions. Read recent coverage of the event by USA Today, Politico, KQED Forum and  IT Business Edge.

The day was filled with lively discussion as speakers covered a variety of topics including: emergence of the industrial Internet, big data vs. privacy and security, moving beyond mobile to the next frontier for behavioral advertising on connected devices, the emergence of compliance in the new IoT era.

Privacy leaders at the IoT Summit 2014
TRUSTe Panel at 2014 IoT

TRUSTe also announced the formation of a multi-stakeholder IoT Privacy Tech Working Group to identify the technical standards and best practices necessary to help enhance consumer privacy in the Internet of Things. Groups and individuals with expertise in this area should e-mail iot@truste.com to register their interest. The news was covered today by DM News and Politico.

Many thanks to our speakers, partners and sponsors who helped make the summit a huge success.

Goodies at TRUSTe’s 2014 IoT summit
TRUSTe hosts the 2015 IoT Summit

The Summit panel sessions were recorded and are available online: http://www.truste.com/events/iot/live/

A big thank you to our sponsors, Morrison Foerster, Davis Wright Tremaine LLP, PwC, Promontory; to our partners CDT, FPF, MEF, OTA, The National Cyber Security Alliance; programming support from IAPP; and media partner Cecile Park. The event would not have been possible without your support!

Save the date for the 2015 Internet of Things Privacy Summit on June 18, 2015 at the Computer History Museum, Mountain View. Please contact eleanor@truste.com to inquire about early bird savings for partners and sponsors.


TRUSTe Announces IoT Privacy Tech Working Group to Protect Consumer Privacy

Today, TRUSTe announced the formation of a Multi-Stakeholder IoT Privacy Tech Working Group at the first annual Internet of Things Privacy Summit in Silicon Valley. The Center for Democracy & Technology, Future of Privacy Forum and Online Trust Alliance have joined this crucial cross-industry effort to help develop technical standards to protect consumer privacy in the emerging Internet of Things (IoT) era.

As IoT grows in popularity and devices become more and more connected, the amount of available consumer data increases exponentially. According to Gartner, there will be 26 billion connected devices around the world by 2020, producing huge amounts of data.

Companies need adapt to the IoT environment and evolve their data privacy management strategy to continue to protect consumer data through appropriate privacy technology solutions. The introduction of IoT produces the urgent need for industry experts to develop a set of technical standards to help provide companies with guidance and best practices for IoT privacy.

The first meeting of the IoT Privacy Tech Working Group will take place in the next three months with detailed outcomes of the Group’s work presented during a special panel at the 2015  IoT Privacy Summit II on June 18, 2015.

Groups and individuals with expertise in this area should e-mail iot@truste.com to register their interest.

Today’s IoT Privacy Summit brought together 26 speakers and more than 200 experts including regulators, privacy professionals and IoT experts to define the privacy needs of the new interconnected world and scope out the next generation of solutions.

To watch recorded content from the summit, please visit http://www.truste.com/events/iot/live/


How the Internet of Things Transforms the Product Lifecycle

By Aaron Weller, Al Sweeny, Brad Chin and Radhika Srivastava of PwC

There is a lot of anticipation, investor excitement, and hype regarding the potential benefits of the Internet of Things (IoT), as often happens with transformational products at the start of their adoption cycle. Beyond just getting the initial devices out the door, forward thinking organizations need to consider the steps to be taken throughout the entire product lifecycle; i.e. how will these devices be supported and maintained over time? Speed to market in the IoT realm can have unintended and expensive consequences.

Consideration should be given to devices that may have an extended operational lifespan or whose software goes through several iterations of updates or releases. For instance, how often do people replace their refrigerator? If the device is smart, the expectation is that the features and functionality will evolve over the lifecycle of the product.  We have already seen this occur in televisions where Samsung has provided ‘upgrades’, including additional processors and memory to enable the use of advanced smart features.

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July Monthly Spotlight

-          July 3

How to Comply with the CNIL’s Latest Cookie Guidance


In France, compliance with the CNIL’s published guidelines on cookies and other trackers is a must. With the CNIL announcing an increase in enforcement actions in 2014, as well as the need to meet growing consumer privacy expectations, non-compliant companies are at risk of negative media coverage and damage to their brand.

TRUSTe’s Yann Kronberg will join with expert panelists from CNIL, DataGuidance and FieldFisher in a webinar to provide attendees with guidance for complying with CNIL’s latest cookie guidelines.

Register now to learn about the following topics:

  • Overview of amendments to the e-Privacy Directive and compliance requirements across the EU
  • Outline of CNIL’s enforcement plans & guidance on working with regulators
  • Insight into what is required to comply with CNIL’s cookie guidelines from a technical/IT perspective
  • Privacy technology solutions to help companies comply with CNIL’s revised guidelines

This webinar will be presented in French. Register online today!

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