Internet of Things Privacy Summit – Call for Speakers


The Internet of Things is continuing to take center stage in the tech world and is a game-changing moment in our relationship with technology and personal data. But with all the excitement surrounding connected homes, fitness trackers and smart watches, there are still many challenges facing the industry. As Edith Ramirez, chairwoman of the Federal Trade Commission, highlighted at CES this week the trend toward having so many things constantly connected to the Internet presents serious risks that start-ups and big companies need to take seriously. Research shows that concerns surrounding the privacy and security of the personal data collected through these devices could be an obstacle for the growth of this industry

With 35% of Americans now owning a smart device other than a phone, the Internet of Things is now an everyday reality. However, few best practices currently exist for providing consumers with transparency and choice in how their data is being used.

The first Internet of Things Privacy Summit in 2014 #IoTPrivacy brought together 26 speakers and over 200 experts including regulators, privacy professionals and IoT experts to define the privacy needs of the new interconnected world and scope out the next generation of solutions. Across eight sessions the group reviewed the latest research, use cases and debated the adequacy of current regulations and whether a new privacy model was needed for connected devices.

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Meet TRUSTe: Ray Everett, Director of Product Management & Principal Consultant

ray_blog (FINAL)

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgable and friendly people who work at TRUSTe. 

Name: Ray Everett

Job title: Principal Consultant and Director of Product for Compliance Solutions

How long have you worked at TRUSTe?: 9 months.

What did you do prior to working at TRUSTe? Prior to TRUSTe, I managed advertising and search privacy issues at Yahoo!, and before that was general manager of the privacy monitoring service at Keynote Systems. All told, I have nearly 20 years of privacy experience, including over a decade of privacy-related consulting for more than two dozen Global 2000 corporations and numerous start-up ventures.

Describe your current role and how your career in privacy has changed over time: My interest in privacy began in the mid-1990s when I became involved in an incident that became somewhat legendary in early Internet lore: the infamous “Green Card Spam” wars of 1994 (chronicled here). Those early battles over the appropriate ways to advertise on the Internet sparked my curiosity around how this evolving medium could be used — and abused. While attending law school, I hoped to learn more about privacy, but at that point most privacy law was still very much centered around issues like paparazzi stalking the rich and famous and peeping toms harassing average folk. As I became more deeply involved in law and policy issues around Internet privacy, I was appointed as the first US Corporate Chief Privacy Officer for an early behavioral advertising network called AllAdvantage, where we had to build a complex browser plug-in to enable the kind of targeting and ad delivery capabilities that are intrinsic to today’s basic web experience.

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Majority of Consumers Want to Own the Personal Data Collected from their Smart Devices [SURVEY]


No doubt, connected devices are an increasingly hot commodity as the Internet of Things market continues to grow and will again be a major focus at the 2015 Consumer Electronics Show this week in Las Vegas. However, the one issue that could put a damper on this growth is consumer concerns about data privacy issues and sharing personal information.

Today, TRUSTe released some interesting new data related to the privacy concerns surrounding the growing Internet of Things (IoT). Two studies commissioned by TRUSTe, one in the U.S. and one in the U.K., show that 35% of U.S. consumers and 41% of British consumers own one or more smart devices other than a smart phone. The survey also showed that 79% of U.S. consumers and 80% of British consumers are concerned about the idea of their personal information collected by smart devices.

Slightly more Americans (20%) than Brits (14%) believe that the benefits of smart devices outweigh any privacy concerns, however both numbers are notably low. Perhaps not surprisingly, the majority of consumers – 69% of U.S. consumers and 73% of British consumers – believe they should own any data collected through their smart devices, raising even more questions around the uncertainties of privacy in the big data era.

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January Monthly Spotlight — Business of Privacy Summit, Data Privacy Trends 2015

January Spotlight 2015


  • January 22

Privacy Insight Series 

This is the first Privacy Insight Series event in 2015. These invite-only events serve to connect privacy professionals and provide a forum to discuss new privacy issues.

For more details and to register click here.


  • January 26-27

2nd Annual Business of Privacy Summit

New York City

This event focus on how organizations can utilize privacy practices to drive business and break into new markets. TRUSTe’s Senior Privacy Consultant and Product Manager Debra J. Farber will be speaking at this event about privacy-safe data engagement and information sharing strategies.

For more details and to register, click here.

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Meet TRUSTe: Matthew Coleman, Privacy Solutions Manager

Meet TRUSTE_Matthew

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgable and friendly people who work at TRUSTe. 

Name: Matthew Coleman

Job title: Privacy Solutions Manager, JD, CIPP/US

How long have you worked at TRUSTe?: Since May 2014

Describe your current role, how this has changed over time, and walk us through a typical day: My current role is as a privacy subject matter expert responsible for working with clients on completing their TRUSTe certifications. My clients operate across a wide variety of industries and are of various size and scale.

My role is evolving as companies’ privacy practices are evolving. Formerly, companies would only focus on the privacy implication of major products or their web presence, such as domains, cloud platforms and mobile applications. Since data privacy has become part of the conversation at the executive level, companies are increasingly interested in developing the best privacy practice for every facet of their business. My role now increasingly involves reviewing an entire corporation’s privacy practices.

A typical day for me could consist of a range of projects. I generally make a point to review any news and current events affecting consumer privacy first thing. Otherwise, I could be conducting an investigation of a client’s privacy practices — both the observable and what’s happening behind the scenes. I may also be following up with clients on questions about industry standards, nuanced policy issues, or the status of ongoing projects.

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BBB to Enforce Compliance with OBA Practices in Native Ads


According to Lexology, native advertising is “expected to grow from $7.9 billion in spending this year to $21 billion by 2018.” When using other forms of interest-based advertising, companies are strongly encouraged to abide by the self-regulatory Online Behavioral Advertising (OBA) principles that issue compliance guidelines, and champion transparency and consumer control. Now, native advertising is being added to the list of advertising tactics that the BBB says should comply as well. Native advertising is the best way for websites to bring in revenue, so it’s essential companies comply with best practices and regulations, as this type of advertising will only continue to grow.

Beginning in January, the Better Business Bureau will be enforcing rules requiring privacy disclosures for native ads. The BBB stated last month that interest-based native ads will be required to follow the self-regulatory guidelines of the OBA principles and in addition, native ads will require a privacy disclosure. The BBB enforces the Digital Advertising Alliance’s Self-Regulatory Principles for OBA. The DAA is a non-profit group that works with businesses, public policy groups and public officials to create best practices for advertising.

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Meet TRUSTe: Joanne Furtsch, Director of Product Policy

Meet TRUSTe_Joanne

Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgable and friendly people who work at TRUSTe. 


Name: Joanne Furtsch

Job title: Director of Product Policy, CIPP/US, CIPP/C

How long have you worked at TRUSTe?: 15 years. I have the distinction of being TRUSTe’s longest tenured employee.

Describe your current role, how this has changed over time and your current key projects: I started working in privacy before consumers really saw it as an issue, and before it was considered a career. At that time I conducted TRUSTe certification reviews and specialized in working with global companies such as Oracle and IBM. My role at TRUSTe has evolved; now I’m doing a combination of product and policy work. My key responsibilities include developing and managing TRUSTe’s certification standards across all our programs, and developing and building TRUSTe’s content database for the Data Privacy Management Platform.

What do you like most about working here?: Privacy is never boring. I enjoy solving problems and building solutions. Privacy is an interesting topic to me because it’s constantly evolving, meaning there are new problems to solve and to work in privacy means you’re always thinking ahead since technology is becoming more and more apart of our daily lives.

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TRUSTe’s Top Five Webinars of 2014

Computer keyboard webinar

We know privacy compliance can be a complex subject for the vast majority of people. Not only are there many layers to privacy in terms of global compliance and best practices, but privacy law can be a bit, well, dry if not presented well. This year, our knowledgeable and passionate privacy experts at TRUSTe, in addition to our great partners, have been able to shed some light and spark a lot of interest in the growing field of data privacy management.

In 2014 our top five webinars touched on privacy compliance and best practices, the future of privacy and its impact on businesses, and the evolving privacy landscape. If you missed any of these webinars, we provided links below so you can listen in to some of the leading privacy experts discuss this increasingly important topic.


1. “The APEC/BCR Referential and Why It’s Important for Global Privacy Compliance” (March)

A week after the joint announcement by Chairwoman Ramirez of the FTC, along with representatives from the EU’s Article 29 Working Party and the APEC economies, this webinar was held to focused on achieving cooperation among international regulators. Attendees heard from a panel of experts who discussed the latest APEC/BCR Referential announcement and its implications for international businesses. They discussed the introduction of an APEC/ BCR Referential tool would map the requirements for APEC Cross Border Privacy Rules (CBPRs) against the EU Binding Corporate Rules (BCRs), which would ultimately help companies adopt data protection policies that are compliant with both the APEC and EU-BCR frameworks.

Click here to access the webinar. Click here to view the accompanying PowerPoint deck.


2. ”Forrester & TRUSTe Webinar Series” (May)

This three-part webinar series explored new approaches and the benefits of investing in data privacy management within business. The first webinar titled, “The New Privacy: It’s All About Context” was hosted by TRUSTe CEO Chris Babel who was joined by leading Forrester Research, Inc. senior analyst Fatemah Khatibloo, TRUSTe executives, and privacy professionals from leading brands and publishers. The second in this series titled, “Total Economic Impact” was hosted by TRUSTe’s VP of Marketing Dave Deasy. The third and final webinar was titled, “Privacy Investment Success Stories.” See below for the webinar links.    

Click here to access the first webinar.

Click here to access the second webinar. Click here for the accompanying PowerPoint deck for the second webinar.

Click here to access the third webinar.

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