TrustArc Blog

TrustArc Privacy and GDPR Compliance Research Report – Part 1 of 3

June 20, 2017

This blog series will cover the results of a new privacy survey conducted in May of 2017 as part of the closing session at the TrustArc Privacy Risk Summit, held at the Bespoke Conference Center in San Francisco June 6, 2017. The survey, conducted by Dimensional Research on behalf of TrustArc, focused on the status of U.S. private sector efforts to meet privacy mandates in general and in particular to meet the May 25, 2018 deadline for the EU General Data Privacy Regulation (GDPR). The results will be shared in a three-part blog post series: Part 1: General Privacy Market Results Part 2: GDPR … Continue reading TrustArc Privacy and GDPR Compliance Research Report – Part 1 of 3

TrustArc Speaks at DAA Summit 2017

June 14, 2017

The Digital Advertising Alliance Summit is the DAA event that brings together all stakeholders for effective self-regulation in relevant ad content and messaging based on responsible data collection. This year is the DAA’s fifth Summit; the theme for this year’s event is “Furthering Consumer Trust Through Dynamic Self-Regulation.”  Today TrustArc’s Darren Abernethy, esq., CIPT/E/M/US joined Peter Kosmala from 4A’s, Erin Brinza from Ziff Davis, Faiza Javaid from Dentsu Aegis Network, Jason Koye from Annalect, and Noga Rosenthal from Epsilon on a panel “Is the IBA Ecosystem Ready for the GDPR?”. With the GDPR compliance deadline on the horizon, no industry or company with EU … Continue reading TrustArc Speaks at DAA Summit 2017

Happy 20th Anniversary TrustArc

June 12, 2017

June 10th was our 20th Anniversary! Thank you to all of our customers, partners, and friends who have helped us grow and thrive over the past 20 years. We are looking forward to another 20 years as a leader in the world of privacy. Twenty years ago, in 1997, TRUSTe was founded to provide certifications to help businesses assure users they could share their data online by demonstrating adherence to a high standard for privacy management.  The TRUSTe name became synonymous with our certification services and the iconic green privacy seal displayed on thousands of websites worldwide. Over the past twenty years … Continue reading Happy 20th Anniversary TrustArc

Privacy Risk Summit 2017 – Highlights

June 08, 2017

More than 250 privacy professionals gathered in the heart of San Francisco this week to discuss the challenges they face in managing emerging privacy risks and share strategies for success. They enjoyed a packed day of inspiring panels, expert breakout sessions and, of course, networking to acquire new ideas and practical advice to take back to the office. The Privacy Risk Summit brought together over 45+ speakers across 20 sessions and 4 parallel tracks. Hilary Wandall, TrustArc General Counsel & Chief Data Governance Officer, provided a captivating welcome and opening remarks. The TRUSTe Privacy Risk Summit – Highlights Kai Westerwelle, Partner … Continue reading Privacy Risk Summit 2017 – Highlights

TRUSTe Transforms to TrustArc

June 06, 2017

New Name – New Look – Continued Commitment to Privacy Compliance Innovation Today we changed our name to TrustArc.  Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.   The name change also coincides with our 20th anniversary of delivering innovative privacy solutions. The TrustArc brand will be used for all corporate communications as well as our technology platform and consulting services.  The TRUSTe brand will continue to be used for our certification offerings, including the certification seal.   While most of the changes have already … Continue reading TRUSTe Transforms to TrustArc

TRUSTe-EDAA Consumer Research wins IAB Europe Research Award

June 02, 2017

EDAA-TRUSTe Research mapping consumer attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), wins the IAB Europe Research Awards for the ‘Best Use of Research Budget’ category. This reflects that the joint industry effort in the Self- Regulatory Programme on OBA is making a real contribution to the development of the digital advertising industry and supports the strong value that the Programme provides to consumers, business and regulators alike. The European Advertising Consumer Research Index 2016 was carried out across 15 European countries and was conducted by Ipsos MORI, on behalf of the EDAA and TRUSTe … Continue reading TRUSTe-EDAA Consumer Research wins IAB Europe Research Award