Jul
11
2014

Industry Leaders Tackle Privacy Challenges at Internet of Things (IoT) Summit

The Internet of Things Privacy Summit hosted by TRUSTe was a resounding success yesterday as experts from top organizations, universities, law firms and companies across the privacy and tech ecosystem came together to discuss, debate and define the privacy needs of the new interconnected world and scope out the next generation of solutions. Read recent coverage of the event by USA Today, Politico, KQED Forum and  IT Business Edge.

The day was filled with lively discussion as speakers covered a variety of topics including: emergence of the industrial Internet, big data vs. privacy and security, moving beyond mobile to the next frontier for behavioral advertising on connected devices, the emergence of compliance in the new IoT era.

Privacy leaders at the IoT Summit 2014
TRUSTe Panel at 2014 IoT

TRUSTe also announced the formation of a multi-stakeholder IoT Privacy Tech Working Group to identify the technical standards and best practices necessary to help enhance consumer privacy in the Internet of Things. Groups and individuals with expertise in this area should e-mail iot@truste.com to register their interest. The news was covered today by DM News and Politico.

Many thanks to our speakers, partners and sponsors who helped make the summit a huge success.

Goodies at TRUSTe’s 2014 IoT summit
TRUSTe hosts the 2015 IoT Summit

The Summit panel sessions were recorded and are available online: http://www.truste.com/events/iot/live/

A big thank you to our sponsors, Morrison Foerster, Davis Wright Tremaine LLP, PwC, Promontory; to our partners CDT, FPF, MEF, OTA, The National Cyber Security Alliance; programming support from IAPP; and media partner Cecile Park. The event would not have been possible without your support!

Save the date for the 2015 Internet of Things Privacy Summit on June 18, 2015 at the Computer History Museum, Mountain View. Please contact eleanor@truste.com to inquire about early bird savings for partners and sponsors.

Jul
10
2014

TRUSTe Announces IoT Privacy Tech Working Group to Protect Consumer Privacy

Today, TRUSTe announced the formation of a Multi-Stakeholder IoT Privacy Tech Working Group at the first annual Internet of Things Privacy Summit in Silicon Valley. The Center for Democracy & Technology, Future of Privacy Forum and Online Trust Alliance have joined this crucial cross-industry effort to help develop technical standards to protect consumer privacy in the emerging Internet of Things (IoT) era.

As IoT grows in popularity and devices become more and more connected, the amount of available consumer data increases exponentially. According to Gartner, there will be 26 billion connected devices around the world by 2020, producing huge amounts of data.

Companies need adapt to the IoT environment and evolve their data privacy management strategy to continue to protect consumer data through appropriate privacy technology solutions. The introduction of IoT produces the urgent need for industry experts to develop a set of technical standards to help provide companies with guidance and best practices for IoT privacy.

The first meeting of the IoT Privacy Tech Working Group will take place in the next three months with detailed outcomes of the Group’s work presented during a special panel at the 2015  IoT Privacy Summit II on June 18, 2015.

Groups and individuals with expertise in this area should e-mail iot@truste.com to register their interest.

Today’s IoT Privacy Summit brought together 26 speakers and more than 200 experts including regulators, privacy professionals and IoT experts to define the privacy needs of the new interconnected world and scope out the next generation of solutions.

To watch recorded content from the summit, please visit http://www.truste.com/events/iot/live/

Jul
08
2014

How the Internet of Things Transforms the Product Lifecycle

By Aaron Weller, Al Sweeny, Brad Chin and Radhika Srivastava of PwC

There is a lot of anticipation, investor excitement, and hype regarding the potential benefits of the Internet of Things (IoT), as often happens with transformational products at the start of their adoption cycle. Beyond just getting the initial devices out the door, forward thinking organizations need to consider the steps to be taken throughout the entire product lifecycle; i.e. how will these devices be supported and maintained over time? Speed to market in the IoT realm can have unintended and expensive consequences.

Consideration should be given to devices that may have an extended operational lifespan or whose software goes through several iterations of updates or releases. For instance, how often do people replace their refrigerator? If the device is smart, the expectation is that the features and functionality will evolve over the lifecycle of the product.  We have already seen this occur in televisions where Samsung has provided ‘upgrades’, including additional processors and memory to enable the use of advanced smart features.

Read the rest of this entry »

Jul
01
2014

July Monthly Spotlight

-          July 3

How to Comply with the CNIL’s Latest Cookie Guidance

Webinar

In France, compliance with the CNIL’s published guidelines on cookies and other trackers is a must. With the CNIL announcing an increase in enforcement actions in 2014, as well as the need to meet growing consumer privacy expectations, non-compliant companies are at risk of negative media coverage and damage to their brand.

TRUSTe’s Yann Kronberg will join with expert panelists from CNIL, DataGuidance and FieldFisher in a webinar to provide attendees with guidance for complying with CNIL’s latest cookie guidelines.

Register now to learn about the following topics:

  • Overview of amendments to the e-Privacy Directive and compliance requirements across the EU
  • Outline of CNIL’s enforcement plans & guidance on working with regulators
  • Insight into what is required to comply with CNIL’s cookie guidelines from a technical/IT perspective
  • Privacy technology solutions to help companies comply with CNIL’s revised guidelines

This webinar will be presented in French. Register online today!

Read the rest of this entry »

Jun
30
2014

TRUSTe and DataGuidance to Host Joint Webinar on Latest CNIL Cookie Compliance Guidelines

In France, it is crucial that companies comply with CNIL’s published guidelines on cookies and other trackers in order to build consumer trust and brand loyalty. Research shows that 1 out of 2 French consumers expect companies to comply with the amendments to the e-Privacy Directive, while 44% plan to only visit websites of companies who comply.

With the CNIL announcing an increase in enforcement actions in 2014, and growing consumer privacy expectations, non-compliant companies are at risk of negative media coverage and damage to their brand.

Join expert speakers Judicaël Phan  & Vincent Toubiana, CNIL, Lindsey Greig, DataGuidance, Olivier Proust, Fieldfisher and Yann Kronberg, TRUSTe on 3rd July at 4pm CET to hear more about the latest CNIL guidelines and enforcement plans, and what this means for your business and technology solutions to help you comply and build trust with your consumers.

Register now to learn about the following topics:

  • Overview of amendments to the e-Privacy Directive and compliance requirements across the EU
  • Outline of CNIL’s enforcement plans & guidance on working with regulators
  • Insight into what is required to comply with CNIL’s cookie guidelines from a technical/IT perspective
  • Privacy technology solutions to help companies comply with CNIL’s revised guidelines

Please note that this webinar will be presented in French. To register, click here.

Jun
25
2014

Internet of Things (IoT) Privacy Summit Agenda Topics Revealed

As the Internet of Things continues to gain momentum through connected homes and wearable tech, the threat of consumer privacy challenges are becoming clear, as recent research shows that only 22% of internet users agreed that the benefits of smart devices outweighed any privacy concerns.

To address the privacy needs of this new interconnected world, TRUSTe is bringing together over 20 speakers and more than 200 experts from the privacy and technology communities at the Internet of Things Privacy Summit on July 10th in Silicon Valley.

Speakers from the Federal Trade Commission, Future of Privacy Forum, GE, Intuit, IoT Consortium, McAfee, Pew Research, among others will lead sessions on the following topics:

  • Privacy Predictions from the Pew Research Report: “The Internet of Things will Thrive in 2025”
  • Big Data vs. Privacy & Security: How These Concerns May Impact Commercial Exploitation of This Data
  • Beyond Mobile: Consumer Trust on Connected Devices – The Next Frontier for Behavioral Advertising
  • Privacy Compliance 3.0 – What Kind Of Regulation is Needed for the Internet of Things?
  • The CPO’s Perspective – Privacy Solutions & Current Best Practices for the Internet of Things

Read the full press release and see the full list of speakers here. To register, go to http://www.eventbrite.co.uk/e/internet-of-things-privacy-summit-silicon-valley-ca-tickets-11316147903

If you can’t attend in person, register for event live streaming at http://info.truste.com/Event_InternetofThings_US_071014_Event-IoT-US-071014-LiveStreamForm.html

We hope to see you there!

Jun
25
2014

TRUSTe Named App of the Week by Direct Marketing News!

TRUSTe’s new privacy app has been named App of the Week by Direct Marketing News! The app allows consumers to easily manage their ad experience by opting out of targeted advertising or choose the types of  ads they want to see based on their interests (auto, dating, health, travel, etc.) The App also helps advertisers ensure compliance with industry self-regulatory guidelines.

Download the app today for free from the App Store (iPhone, iPad and iPod touch), or at Google Play (Android).

 

Jun
23
2014

TRUSTe & Disconnect Introduce Visual Icons to Help Consumers Understand Privacy Policies

Today, privacy innovators TRUSTe & Disconnect have launched Privacy Icons software to help consumers easily understand website privacy policies and how websites are handling their data.

Consumers want to know how websites are using their privacy and data, but they often do not have the time or patience to read existing privacy policies, which are typically quite long and complex. According to The TRUSTe Privacy Index, the average privacy policy is 2,464 words long and takes about 10 minutes to read.

The Privacy Icons software simplifies this information by showing users a set of icons for every site they visit and for every search result.  The icons are simple, visual cues that provide a quick and easy way for users to understand the most important data practices of a given website. Screenshots below show the different visual categories:

Icons indicating data collection, tracking and retention will be powered by data from the TRUSTe Privacy Policy Database, which includes in-depth analysis of the privacy policies of thousands of websites around the world. Find out more about how your company can develop a plan to protect consumer privacy here.

The Privacy Icons software is available as desktop browser extensions for Chrome and Firefox, with versions for the other major desktop and mobile browsers coming soon.

For installs and additional information visit https://disconnect.me/icons or read the full press release.

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