February Monthly Spotlight – Casual Connect, Privacy Insight Series and More!


  • February 4-6

Casual Connect Conference


TRUSTe’s Director of Global Communications, Eleanor Treharne-Jones will moderate a panel titled, “EU Data Protection Regulation Meets COPPA – Successfully Navigating Kids’ Privacy Regulations” from 1-1:50 in the Administratiezaal on the 2nd Level. Panelists will be Paul Gardner, Partner at Osborne Clark; Max Sorenson, Legal Counsel and Data Privacy Officer at LEGO Group; Keith Dennis, CEO of AssertID, Inc. and Dylan Collins, CEO of SuperAwesome.

The conference runs Feb. 4-6. Approximately 2,000 people are expected to attend.


Register now.


  • February 10

Managing Global Privacy Risk & Compliance


This event is part of TRUSTe’s Privacy Insight Series. This exclusive event brings together privacy professional to discuss best practices for global compliance and strategic privacy risk management. Panelist for this event are: Abishek Agarwal, Global Chief Privacy Officer at Baxter International, Inc.; Nadya E. Aswad, Director, Cybersecurity & Privacy at PwC; Chris Babel, CEO at TRUSTe; Manuel Cuevas-Trisán, Vice President, Labor & Employment Law, Privacy & Data Security and Head of Litigation at Motorola Solutions, Inc.; Jim Lancheros, Counsel – Brands at Kellogg Company; Jose Tabuena, Columnist at Compliance Week; and Kevin Trilli, VP of Product at TRUSTe.  

Register now.


  • February 19

Vendor Management Best Practices Webinar

Part of TRUSTe’s Privacy Insight Series, this webinar will cover the role of governance, risk and compliance in vendor management. Speakers are Debra Farber, Senior Privacy Consultant and Product Manager at TRUSTe, and K. Royal, Privacy Counsel at Align Technology.

Register now.


Upcoming events:

  • TRUSTe is attending the Mobile World Congress in Barcelona from March 2-5. Come meet the team at the TRUSTe booth in Hall 8.1, App Planet Stand H15.
  • The IAPP’s Global Privacy Summit in Washington, D.C. takes place from March 4-6. TRUSTe CEO Chris Babel and Josh Harris, TRUSTe’s Director of Policy, will be speaking at this event. Register now.
  • Two more events in the Privacy Insight Series are coming up in March: On March 12 in New York, TRUSTe will host a roundtable event about employee data management. Then, on March 26, everyone is invited to attend an online webinar titled, “Cross Border Data Transfer Strategies.”


End-of-Month Recap: What You Might Have Missed


At the end of each month we’ll compile a list featuring some of the most informative and interesting privacy blog posts to let you know what topics are driving the privacy agenda this month.

This month, the State of the Union address was big news for the privacy field as the president announced new privacy legislation. We also launched a new series late last year called, “Meet TRUSTe,” in which we introduce you to privacy experts at TRUSTe. See below for some of the top posts from this month.


President Obama unveiled new privacy legislation at the State of the Union address and revealed some details of the proposed legislation to the FTC the week prior to the address. We tapped one of our many internal privacy experts to identify how these regulations would impact businesses and consumers if passed. We published two blog posts about the SOTU, one before the address and one afterwards:

Obama to Introduce New Data Privacy Initiatives at Next Week’s SOTU

Obama Addresses Privacy, Security at SOTU Address


Guest contributor and creator of the blog ThePrivacyGuru, Alexandra Ross, wrote an interesting piece about privacy concerns within private messaging apps. Private messaging apps, she writes, have experienced a 200 percent increase in downloads from 2013 over 2012:

The Upsides and Downsides of Private Messaging Apps


We also covered privacy news in Brazil and Canada, where the respective governments are enforcing existing privacy laws and cracking-down on privacy violators.

The Office of the Privacy Commissioner of Canada will launch a research project to determine if some of Canada’s most popular websites are compliant with Canadian privacy laws.

While in Brazil, a new law went into effect on June 23, 2014, requiring websites to inform users if their browsing activities are being tracked and sold to third parties for use in behavioral advertisements. See the full details in the posts here:

Canadian Privacy Regulators Launch Research to Examine Advertising Compliance

Online Privacy Crackdown Beyond the EU to Brazil


In our new Meet TRUSTe series, you’ll get to know some of the knowledgeable privacy experts at TRUSTe:

Meet TRUSTe: Ray Everett, Director of Product Management & Principal Consultant

Meet TRUSTe: Ken Okumura, VP Engineering

Meet TRUSTe: Debra Farber, Sr. Consultant & Product Manager

Meet TRUSTe: Kevin Trilli, VP Product



What would you like to read more about on the TRUSTe blog?


Data Privacy Day 2015 Recap

Education concept: Knowledge Transfer on keyboard background

TRUSTe was busy hosting, co-hosting and attending events around San Francisco for Data Privacy Day. These events brought out privacy experts, as well as those interested in learning more about privacy.

Kicking-off Data Privacy Day was The Online Trust Alliance’s Data Privacy Town Hall Alliance event where TRUSTe CEO Chris Babel spoke about current privacy issues with a panel of other experts.

Read the rest of this entry »


Meet TRUSTe: Kevin Trilli, VP Product


Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe. 

Name: Kevin Trilli

Job title: VP Product

How long have you worked at TRUSTe?: 6+ years (started in November ‘08)

Describe your current role, how this has changed over time and your current projects: My current role is responsible for driving product strategy for TRUSTe and managing the product management team for the product portfolio. My key current project is driving the strategy and roll-out of our Data Privacy Management Platform into beta and general availability in 2015. This has involved working with dozens of our key customers and others to learn about their challenges managing privacy and data protection within a large global enterprise and building a set of services and products that can help them manage those challenges.

What do you like most about working here?: There are several aspects: 1) Due to TRUSTe’s unique background and the evolving nature of the privacy management space, helping to grow this company is a stimulating challenge on many levels. We are working to innovate a space that has been pretty static for many years. It is exciting to be in that position with your company regardless of the industry. We have some really great ideas and a vision that many will start to see become a reality this year, 2) The team we have assembled, both the original core and the newer more recent team members, are truly a pleasure and honor to work with. We have a very focused, dedicated group of professionals that come from amazing and diverse backgrounds. It keeps it fun and we function well as a team. Being here is a personal decision by all of us – there are many choices, particularly in San Francisco and the Bay area, so we are all treating this opportunity very seriously.

Read the rest of this entry »


Data Privacy is a Major Concern for Consumers


Consumers consider data privacy to be a hot button issue, according to responses from a recent survey.

Despite increasing talk of regulation enforcement, best practices and self-regulatory measures, many consumers consider data privacy a concerning issue. The top concern is that companies will collect personal data and share that data with other companies (38 percent of Americans are concerned about this, compared to 48 percent of Brits).

Coinciding with Data Privacy Day, we have released some interesting new survey results. The TRUSTe 2015 Consumer Confidence Privacy Index sheds light on consumer attitudes toward data privacy.

In two separate surveys, consumers shared their concerns about data privacy:

  • 92% of Americans worry to some extent about their data privacy in general when using the Internet – the same percentage from our 2013 survey asking the same question.
  • 92% of Brits also worry about their privacy online, an increase from 89% in January 2014.
  • The business impact from the lack of this trust is high: 89% of Brits say they avoid companies that do not protect their privacy, the same percentage as in January 2014 compared with 91% in January 2013 and 88% in January 2012.
  • 45% of Americans and Brits say they think online privacy is more important than national security.

All of the findings will be presented today at the TRUSTe Privacy Insight Series event in San Francisco, an exclusive roundtable event for privacy experts and thought leaders.

To share this post, and other Data Privacy Day related news, use the hashtag #DPD2015.


Privacy Impact Assessments: Creating a Data Map

online privacy

This post is part 3 of a 4 part series about Privacy Impact Assessments (PIAs) that we will be posting weekly.

Privacy officers, executives and project managers all benefit from PIA insights to ensure the privacy practices at their organizations are ethical and safe.

There are a total of six steps when conducting a PIA. Our previous posts focused on the value of PIAs for organizations and the initial steps needed to conduct a PIA. The next steps focus on asking more detailed privacy questions and taking a deeper dive into a company’s privacy practices.

The second step of a PIA is to describe the information flows, also called data mapping.

Read the rest of this entry »


APEC Member Economies Unanimously Approve TRUSTe’s Renewal as Accountability Agent for Cross Border Privacy Rules System


TRUSTe’s request for renewal as an Accountability Agent for the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System has been unanimously approved by the 21 APEC member Economies.

Being an Accountability Agent, TRUSTe will continue to review, certify, monitor and enforce the privacy practices of participating U.S.-based companies or subsidiaries to ensure compliance with the CBPR system.

“It is important that TRUSTe continues to support businesses in meeting global requirements for safe data transfer, while also ensuring that the customer’s personal information is kept safe,” says TRUSTe CEO Chris Babel. “The APEC program serves as a key part in building trust in the data economy, while expanding businesses internationally with established privacy regulations.”

The APEC Privacy Program is made for businesses that collect personally identifiable information from consumers and transfer that information between economies within the APEC region participating in the Cross Border Privacy Rules (CBPR) Framework. With APEC Privacy Certification both online and offline data collection practices of businesses are certified as being in compliance with the CBPR Framework.

TRUSTe was named the first accountability agent for APEC Cross Border Privacy compliance in June 2013.

Read more about this news in the press release.


The Upsides and Downsides of Private Messaging Apps

Young woman using smartphone.

By Alexandra Ross, The Privacy Guru 

Have we reached the end of the “age of oversharing”? Private messaging apps are the fastest growing category of apps, according to mobile analytics firm Flurry. Recent stats show downloads of private social messaging apps increased 200 percent in 2013 over 2012.

From the basic urge to just “say Yo” or share a few emoji, to the distribution of self-destructing content to select audiences, the desire for greater control over privacy seems to be driving the private messaging boom.

The Guardian recently reviewed its picks for the 10 best messaging apps. (One omission from this list is Wickr, regarded as one of the most secure options.)

The allure of private messaging technology is undeniable. But there are upsides and downsides to these apps and tools.

Read the rest of this entry »

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