Privacy Assessment Best Practices Roundtable in London


Privacy experts and business leaders from various industries gathered on April 14th for the fourth Roundtable event in our successful Privacy Insight Series. In the stylish setting of the Malmaison Hotel, the focus was on Privacy Assessment Best Practices.

Stewart Room, Partner, Head of Cyber Security and Data Protection at PwC Legal LLP kicked-off the event with a lively group discussion on key data privacy challenges with topics ranging from dealing with activism and a growing compensation culture to defining success metrics and prioritization.

After Eleanor Treharne-Jones from TRUSTe shared our recent research on how Fortune 1000 companies are using Privacy Assessments a distinguished panel of speakers shared insights into how they are using Privacy Assessments within their organizations. Our panel speakers included Nina Barakzai, Group Head of Data Protection & Privacy, Sky; Amanda Chandler, Group Privacy Manager, Vodafone and Chris Davies, General Counsel, EMEA & Head of Privacy, InMobi with Ralph O’Brien from TRUSTe in the chair.

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As the Internet of Things Continues to Grow, More Questions Arise

Modern communication technology mobile phone

What happens when 50 billion machines connect? That’s one of the big questions privacy advocates, business leaders and government agencies are asking themselves when strategizing for the future safety of our data as the Internet of Things (IoT) grows. The privacy challenges of today’s connected world can seem daunting – and these challenges will continue to deepen as the IoT expands.

Anyone interested in connected technology or buying smart gadgets knows that connected devices are everywhere. Ideas such as the connected car, the connected home (refrigerator, heating and air conditioning, alarm system, etc.), and wearable fitness devices are all concepts that quickly blossomed beyond the tech community and sparked the interest of the general population. This is exciting for many people but also raises a number of concerns around how consumers’ personal data will be protected.

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Canada Signs On to APEC’s Cross-Border Data Privacy Rules System


Today, Canada announced that it has formally joined to APEC’s Cross-Border Privacy Rules (CBPR) system. Canada is the fourth member economy to sign on to the system, which facilitates cross-border data flows in the APEC region. So far, the U.S., Mexico and Japan have joined the voluntary CBPR system.

APEC originally began in 1989 to promote free trade throughout the region and includes 21 member economies in the Pacific Rim. APEC leaders saw the need to create rules to govern data transfers across borders.

The Cross-Border Data Privacy Rules system was developed by APEC economies in consultation with industry, academia and civil society to build consumer, business and regulator trust in cross-border flows of personal information. In order for business in participating economies to become CBPR certified, they must develop and implement data privacy policies that align with the system requirements. These policies must then be verified by a third party, an “Accountability Agent.” TRUSTe is currently the only Accountability Agent recognized by APEC economies to perform CBPR certification.

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Meet TRUSTe: Eleanor Treharne-Jones, Director, EMEA & Global Communications


Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.  

Name: Eleanor Treharne-Jones

Job Title: Director, EMEA & Global Communications

How long have you worked at TRUSTe? 3 Years

Tell us about your role at TRUSTe: As Global Communications Director at TRUSTe, I am responsible for overseeing all of TRUSTe’s external communications from our PR, blog newsletter and social media channels to our ongoing consumer research series, whitepapers and extensive live event programme. In the last few months alone we have started a series of client updates on new regulatory developments, launched the 12 part Privacy Insight Series and just published a fantastic line up of speakers for our second IoT Privacy Summit in Silicon Valley in June.

As a communications team, our aim is to ensure that TRUSTe is at the centre of the evolving data privacy debate and that we consistently provide informative and useful content for our clients on key data privacy challenges facing the industry.

Working out of our London office I have also supported TRUSTe’s expansion into the European market as the global demand for solutions to meet EU privacy requirements (such as the Cookie Directive) continues to grow.

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TRUSTe Introduces Device Fingerprinting Detection


TRUSTe introduces device fingerprinting as part of its Website Monitoring Service. Similar to cookies, device recognition fingerprinting tracks consumers online and allows companies to serve them relevant targeted ads based on their online activity. What makes fingerprinting unique is that it allows companies to collect consumer characteristics via desktop or mobile device, usually without consent from the consumer.

With fingerprinting detection, online companies can identify third party trackers that are using fingerprinting techniques to collect personal data from their customers without their knowledge or consent. This new technology enables companies to identify unwanted or unknown third party trackers on websites, as well as provide accurate information to consumers regarding such trackers and request consumer consent or provide opt-out.

Under the EU Cookie Directive companies are required to provide consent to consumers before tracking. After reports that companies were looking into device fingerprinting to get around these requirements, European Data Protection Authorities confirmed that the Directive also applies to fingerprinting.

In the US, the Advertising Self-Regulation Council’s Accountability Program has also recently added “cookie-less” technologies to its enforcement program requirements. Companies must provide a way for consumers to opt-out of this more sophisticated method of tracking in order to stay compliant, avoid enforcement and build trust.

Read more about device fingerprinting detection here.


How to Prepare for the Proposed EU General Data Protection Regulation

Keyboard Illustration Compliance

If you missed our webinar on April 9th titled, “How to Prepare for the Proposed EU General Data Protection Regulation,” you can listen online.

The proposed legislation could be the most significant global development in data protection law in the last 20 years. There are still issues to be resolved, but agreement in many areas. Some of the key changes in the current draft include stronger rights for consumers, greater responsibilities for data controllers, a legal requirement for data breach notification and greater enforcement powers with fines up to €100 million, or 5% of the organization’s annual global turnover (whichever is greater). It’s been set as a regulation rather than a directive, meaning that once adopted it will be directly and universally applicable across all EU Member States without necessarily the need for any national legislation.

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Registration Now Open for TRUSTe’s IoT Privacy Summit

IoT 2015

Join TRUSTe and IoT privacy thought-leaders from around the world for the second IoT Privacy Summit on June 17th at the Rosewood Sand Hill Menlo Park, California.

This year’s Summit will focus on practical solutions to the privacy challenges brought on by the Internet of Things. This event brings together everyone involved in the whole privacy IoT ecosystem — from technologists and product engineers to privacy practitioners, regulators, and academics for a day of discussion, insight and practical take-aways. Attendees will also have access to multiple case studies, workshops and panel presentations,

This is the second year of the IoT Privacy Summit. This year’s sessions and panel topics include: “How the Automobile Industry Took the Lead in Industry Self-Regulation,” “Can Self-Regulation Meet Privacy Challenges of IoT?” and “Health Privacy in a Fully Connected World: The Loss of Individual Autonomy or Opportunities for Better Health and Quality of Life?” – plus many more!

Our launch speaker line-up includes:

  • Justin Brookman, Director, Consumer Privacy, Center for Democracy & Technology
  • Hilary Cain, Director, Tech and Innovation Policy, Toyota
  • Michelle Dennedy, Chief Privacy Officer, McAfee
  • Andrea Glorioso, ICT Coordinator, EU Delegation to the U.S.
  • Jim Hunter, Chief Scientist and Technology Evangelist, Greenwave Systems
  • Nancy Libin, Partner/Head of Privacy Practice, Wilkinson Barker Knauer, LLP; former Chief Privacy and Civil Liberties Officer of the U.S. Department of Justice
  • Daniel Obodovski, Co-Author of “The Silent Intelligence: The Internet of Things”
  • Jill Phillips, Chief Privacy Officer, General Motors
  • Alex Reynolds, Director & Regulatory Counsel, Consumer Electronics Association (CEA)
  • Dr. Gilad L. Rosner, Founder, Internet of Things Privacy Forum & Visiting Researcher, Horizon Digital Economy Research Institute
  • Nithan Sannappa, Senior Attorney, Federal Trade Commission
  • Hilary Wandall, AVP & Chief Privacy Officer, Merck & Co., Inc.

Ahead of the Summit, on June 16th, the IoT Privacy Tech Working Group will meet to identify the technical standards and best practices necessary to help enhance consumer privacy in the IoT. The meeting takes place from 12 p.m.- 5p.m. in the Bay Area. For more details contact iot@truste.com

Tickets are priced at $199. Read the full press release about the IoT Privacy Summit 2015, click here. To register, click here.


Meet TRUSTe: Christy Brooks, Director of Privacy Services


Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.  

Name: Christy Brooks

Job Title: Director of Privacy Services

How long have you worked at TRUSTe? December 2015 will be my 10-year anniversary at TRUSTe.

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