Recent Blog Posts

How to Get Started with GDPR Planning

February 16, 2017

Eleanor Treharne-Jones, VP Consulting at TRUSTe will be joining Lewis Barr, General Counsel and VP, Privacy, at Janrain for the first installment of a General Data Protection Regulation (GDPR) webinar series. Lewis and Eleanor will discuss: How personal data of EU citizens can be managed and processed under this new regulation. How it applies to all organizations that offer goods or services to EU residents or monitor their behaviour in the EU regardless of location. How, if found noncompliant, your organization could face penalties as high as 4% of your global revenue. What practical steps to take to prepare for GDPR. … Continue reading How to Get Started with GDPR Planning

Submit Comments on WP 29 GDPR Guidance by Today

February 15, 2017

In December 2016 we summarized the GDPR guidelines released by the Article 29 Working Party on the “Right to Data Portability”, Identifying a Lead Supervisory Authority, and appointing a “Data Protection Officer.” The deadline for submitting comments is today. To submit comments, email  JUST-ARTICLE29WP-SEC@ec.europa.eu and presidenceg29@cnil.fr. To learn more about TRUSTe EU GDPR solutions, or to speak with a consultant, contact us.

Learn How to Operationalize Privacy

February 06, 2017

The RSA Conference is right around the corner! If you will be attending the Conference, make sure to come say hello at one of the following: North Expo Exhibit Hall, Booth #N3116 – Monday, February 13 to Thursday, February 16  Get a demo of the new TRUSTe Data Inventory Manager Solution, our cutting edge technology combined with expert consultant know how and guidance to help you meet GDPR requirements. Get a Free Pass.  Register for a complimentary Exhibit Hall Only Pass by 2/16. Visit the RSA registration page and enter code XE7TRUST. TRUSTe Speaking – Monday, February 13, 1:00 pm … Continue reading Learn How to Operationalize Privacy

DAA Cross Device Guidance Enforcement Starting Today

February 01, 2017

In a typical day the average person will use several devices to make calls, check emails, or watch videos. Over half of people (57%) who use a device such as a smart phone or tablet use more than one.[1] It is easier than ever to seamlessly move between devices and continue an activity on one device where you left off on another. Users get the advantage of a seamless experience across devices, and publishers and ad tech companies can get information about user behavior across those devices, which is known as cross-device tracking. Starting today, February 1, 2017, the Digital … Continue reading DAA Cross Device Guidance Enforcement Starting Today

Maximizing Data Utility Under GDPR

January 31, 2017

31 January 2017 By Hilary Wandall General Counsel & Chief Data Governance Officer, TRUSTe Trying to solve a problem, determine the optimal course of action or make a critical decision in the absence of meaningful data not only is frustrating – it can yield undesirable outcomes. It’s like driving without a map or hiking without a compass, let alone precise GPS. Or, like trying to communicate with a friend, whose last name you don’t remember how to spell, without a phone number, email address or Twitter handle. In recent years, many business leaders have realized that connected devices, systems and … Continue reading Maximizing Data Utility Under GDPR

If You Own a Car, Read This Privacy Guide

January 27, 2017

Yesterday at the DC Auto Show The Future of Privacy Forum (FPF) and the National Automobile Dealers Association (NADA) released a guide to help consumers understand how new cars might be collecting personal information. This guide, Personal Data In Your Car, gives examples of the types of data that most cars collect now. Older technology, such as Event Data Recorders (EDRs) have been installed in cars since the 90’s. EDRs record technical information about a car before and after a crash. Many new cars contain features such as navigation, blind spot detection, parking assist, and infotainment centers. User recognition technology may even scan a … Continue reading If You Own a Car, Read This Privacy Guide