truste sprint audience-building webinar

Tune In: Sprint Discusses Consumer Privacy Concerns

Join us for an informative webinar with special guest Sprint – global provider of voice, data and Internet services – and get insight into how a leading brand takes into account and incorporates consumer privacy concerns into their marketing strategies. Register for the “Are Your Audience-Building Efforts Suffering Due to Consumer Privacy Concerns?” webinar today! …

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TRUSTe's participation in events in May; speaking at conferences and summits, exhibiting, award nights.

Track TRUSTe Around the Globe

———May 9 Join TRUSTe’s first May event at an interactive discussion – “How Website Monitoring Can Boost Marketing ROI and Reduce Corporate Risk.” With our Product Manager Calvin Lam and TRUSTe Managing Director Mikhail Nikitin, learn about current website monitoring and reporting services that help some of the web’s largest websites manage privacy related risks, …

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what consumers want mdg infographic

The State of Privacy on Social Networks

MDG Advertising recently released a comprehensive infographic on “The Sad State of Social Media Privacy” providing an overview of privacy and social media based upon research from American Consumer Institute Center for Citizen Research, Anonymizer, Harris Interactive, MSNBC and The Ponemon Institute. This infographic outlines data related to the issue of Trust/Distrust online amongst social …

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TRUSTe's Certified Privacy Seal.

2012 TRUSTe Transparency Report

Melissa Pereira Director of Corporate Communications | TRUSTe @melissadpereira Today we’re releasing our 2012 TRUSTe Transparency Report.  It details how TRUSTe helps companies conduct business in a privacy-safe manner while also building trust, driving engagement and ensuring compliance.  The report provides an overview of TRUSTe technology developments and privacy certifications over the past year.  We …

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A table depicting the function of hashing keys.

Data Anonymization

Jim Rennie Sr Product Counsel | TRUSTe Recently, talk of “anonymizing” or “pseudo-anonymizing” data has been picking up, both publicly online and in private conversations with our clients. There have been questions on what these terms mean, what they mean for user privacy, and the pitfalls around the practice. Currently, “anonymizing” is not defined or …

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Tune In: Sprint Discusses Consumer Privacy Concerns Track TRUSTe Around the Globe The State of Privacy on Social Networks 2012 TRUSTe Transparency Report Data Anonymization

Feb
06
2013

Small Business and the Future of Privacy in the EU

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Jim Rennie
Sr Product Counsel | TRUSTe

Jim Reene, Senior Product Counsel for TRUSTe visits the 2013 Computers, Privacy and Data Protection (CPDP) in Brussels to find out the updated EU privacy laws for small and medium business (SME).

I recently travelled to Brussels for the Computers, Privacy and Data Protection (CPDP) Conference. With the proposed update to the EU’s privacy laws still under debate, the conference was full of politicians, academics and business people all discussing the future of privacy in the Europe.

While many topics were discussed at the conference, one of the most interesting questions that appeared over the week in Brussels was: what will be the impact of the new regulation on Small and Medium Enterprises (SMEs)? Some policy leaders suggested there would be little, if any impact, while others simply did not answer the question directly and/or did not care in any way about the issue. The SMEs themselves were generally fearful of the costs of compliance and the possibility of high fines. Read the rest of this entry »

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Feb
05
2013

The FTC’s Mobile Privacy Report : Building Trust by Giving the User Notice and Choice (Part 1)

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Saira Nayak
Director of Policy | TRUSTe
@sairanayak

TRUSTe’s analysis on FTC’s Mobile Privacy Report: Building Consumer and Brand Confidence In Mobile Advertising.

 Photo Source

On Friday, the FTC issued a staff report entitled “Mobile Privacy Disclosures: Building Trust with Transparency”.  The report was endorsed by four commissioners (Julie Brill, Jon Leibowitz, Maureen Ohlhausen and Edith Ramirez, with newest commissioner Joshua Wright abstaining).

The report articulates a framework for mobile privacy based on the testimony of several industry experts (including TRUSTe VP of Product Kevin Trilli) at its May 2012 workshop on mobile disclosures.  The framework builds on the concepts of privacy by design, simplified choice and transparency that are the pillars of the FTC’s final privacy report that was issued in March 2012. The FTC also published an accompanying business guide, which recommends app developers consider important issues like security and data flows before an app is designed – and incorporating privacy by design into their business practice.

Much of the initial news cycle on was consumed with the FTC’s settlement and $800,000 fine (announced at the same time for COPPA and FTC Act violations by social networking app Path).  As the dust settles, and attention turns to the report itself, it’s becoming very clear that the FTC’s guidance goes much further than just COPPA and deceptive privacy policies. Read the rest of this entry »

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Feb
04
2013

UK Advertising Standards Agency To Enforce New OBA Rules From Today

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Danilo Labovic
EU Managing Director | TRUSTe
@dlabovic

These new rules mean that as of today (4 February) ads presented to UK consumers based on browsing history data (Online Behavioural Advertising OBA), will have to include information within (or near the ad) explaining to consumers that they have been targeted using OBA and provide a way to opt out. These rules are consistent with the existing IAB Europe Self-Regulatory Framework for OBA, but from now on consumer complaints and enforcement will be handled by the UK Advertising Standards Agency.

The TRUSTe 2012 UK Consumer Data Privacy Study showed that 79% of consumers are aware of OBA and 53% of consumers do not like it. However, the research also showed that good privacy practices make a difference – 51% of consumers are more inclined to click on an advertisement that gives them the option to opt out of online behavioural advertising and 55% are more likely to continue to visit websites from publishers and advertisers that give them the option to opt-out.

One of the easiest ways to give consumers the transparency and choice they want, and comply with the new rules, is through a product such as TRUSTed Ads EU.  TRUSTed Ads is the leading, global self-regulatory platform for OBA compliance that enables businesses to seamlessly provide notice and choice within targeted ads through the AdChoices icon.  Consumers that click on the icon can then follow the link to “Set Your Ad Preferences”, and opt out of behaviourally targeted advertising through the TRUSTe-powered or IAB-powered Preference Manager. Read the rest of this entry »

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Jan
29
2013

The TRUSTe Pioneers and Mavericks Series: Linda A. Woolley Talks About The Role of Privacy Concerns in Customer Centricity

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TRUSTe Privacy Pioneers and Mavericks series present you Linda A. Woolley, the president and CEO of Direct Marketing Association (DMA) and a 50/50 pioneer and maverick. The DMA is a global trade association of businesses and nonprofit organizations. Their mission is to develop and support responsible data-driven marketing. As of the year 2012 the DMA represents almost 2,500 companies in the US and 48 other countries, and its member base includes a majority of the Fortune 100.

“As a lobbying organization or our role as an organization that’s involved with public policy decision makers, almost daily is really to dispel myths regarding what marketers do. We explain that advertising and marketing are not scary or threatening or something that’s going to compromise individuals’ privacy.”

DMA influences laws and regulations, educates members regarding what those laws and regulations say, and how to comply. Their self-regulatory program also informs members about how they are required to remain in compliance as things change. Read the rest of this entry »

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Jan
28
2013

A Booming Market for Mobile Commerce Where Trust is Essential

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Dave Deasy
VP Marketing | TRUSTe
@davedeasy

Infographic            Research Report

Online retailers were predicted to benefit from a $43.4 billion holiday sales season as shoppers increasingly relied on social networks and mobile devices to find and buy merchandise. Online sales also grew strongly outside the US, accounting for 10% of all retail sales in Great Britain last December according to the British Retail Consortium with the biggest area of growth on mobile devices.

However consumer trust remains fragile and new TRUSTe research to coincide with Data Privacy Day #DPD2013 shows ongoing concerns about privacy and the ability to protect personal information online.

The research findings in the US and Great Britain were similar with both revealing that consumer mistrust and the potential negative impact on business is growing compared with 2012 findings. 43% of internet users in both the US and Great Britain don’t trust companies with their personal information and 89% of internet users in the US and 91% in Great Britain said they avoid doing business with companies where they have privacy concerns.

Concerns Rise Where the Stakes are Highest

Online shopping and using social networks top the list of both US and British online privacy concerns: 89% of US and 88% of British internet users worry about their privacy when shopping online and 87% of US and 86% of British internet users worry about their privacy when using social networks. Some of this retail concern may be due to the fact consumers visit a wide range of sites for online shopping, frequently for single transactions, and have to take a new leap of faith each time. Read the rest of this entry »

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Jan
24
2013

Data Privacy Day 2013 Events

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January 28th is International Data Privacy Day (#DPD2013 on Twitter) and, in its celebration, we are participating in several events next week.

———January 28th
We kick off the week with IAPP Privacy After Hours. There’s no agenda, just show up at Jillian’s in San Francisco, from 5:00-7:00 PM. Have a good time and get to know other local privacy professionals.

———January 29-30
Next up, in conjunction with the  San Francisco  Mobile Marketing  Association (MMA) Forum,   TRUSTe Director of Product Policy, Joanne Furtsch will host the MMA Privacy Committee meeting.  The MMA Forum is a two-day event that will inform visitors on how to effectively infuse mobile into a brand’s broader marketing strategy.

———January 30
TRUSTe CEO Chris Babel will participate  in  interactive panel  discussion at the Seattle OTA Data Privacy Day Town Hall. Panel speakers include leaders in public policy, privacy, consumer protection and cybercrime law enforcement. The panel will cover innovation in privacy and impact on business.
Later in the week, stay turned for some exciting news at the San Diego DistribuTECH Conference, the energy industry’s leading smart grid conference and exposition. Read the rest of this entry »

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Jan
21
2013

Six Practical Privacy Steps to Win the Trust of EU Consumers

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Danilo Labovic
EU Managing Director | TRUSTe
@dlabovic

Source: TRUSTe November 2012

In our data-driven world, it is vital that businesses know how to win and maintain consumer trust online. In the EU this can sometimes seem even more complicated because of the increasing complexity of privacy regulations and the different approaches to implementation across 27 Member States.

With the introduction of the EU Cookie Directive and the proposed EU Data Protection Regulation, there have been concerted efforts by regulators to set common standards for data privacy across the EU. But as anyone doing business in the EU should be aware, there are still markedly different approaches to compliance and consumer attitudes across key EU markets.

Based on our comprehensive research and analysis, here are six practical privacy steps you can take to win the trust of EU consumers:

 

  1. Audit the tracking activity on your website

You’ve worked hard to bring engaged visitors to your website, but chances are you’re not the only one greeting them when they arrive. Most websites today have invisible third-party trackers that collect data about site visitors. In order to comply with the EU Cookie Directive, and provide transparency and choice for customers, you must first have a thorough understanding and awareness of the trackers that are on your site. Read the rest of this entry »

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Jan
15
2013

Save the Date – Jan. 30: TRUSTe CEO Chris Babel to speak at OTA 2013 Data Privacy & Protection Town Hall (Seattle)

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 Seattle, WA. January 30, 8-noon at the Seattle Art Museum (1300 1st Avenue)

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