Tag Archive: ad privacy

May 09 2016

Awareness of DAA AdChoices Icon Rises to 42%

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest stats show the sustained growth and success of the DAA …

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Sep 08 2014

TRUSTe To Develop Guidelines For Whitelisting Sites On New Disconnect Mobile App

Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused public outcry. Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a …

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Nov 09 2011

How Flash Cookies Left A Bad Taste In the FTC’s Mouth


John Gamble Marketing Manager | TRUSTe @johnaddison   Image Credit  Yesterday the Federal Trade Commission announced a settlement with ScanScout, an online video advertising network, over charges that the company deceived consumers about their ability to opt-out of online tracking activities. ScanScout’s privacy policy read: “You can opt out of receiving a cookie by changing your browser settings to prevent the …

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Oct 10 2011

Self-Regulation Meets Video Advertising at OMMA Global


Jalal Nasir Director of Product Management | TRUSTe @jalanasir Last week I had the pleasure of speaking at the OMMA Global Event held in NYC with Jason Shulman, VP of Ad Sales at Adap.tv. Almost 150 people attended the session, with representatives from all sides of the ad ecosystem, including agencies, publishers and intermediaries. The focus …

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Oct 07 2011

AdMonsters OPS Conference Goes Under the Hood


Bob Bahramipour VP Business Development | TRUSTe @Bob3721 This week our TRUSTe team spread out across New York City for Advertising Week 2011 festivities. One of the highlights for me personally was AdMonsters OPS 2011, where I had the pleasure of participating in a panel discussion about ad privacy.  The panel was moderated by Rob Beeler …

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