by TrustArc Privacy Intelligence | May 9, 2016
Awareness of the DAA AdChoices Icon Increases New research findings show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year, and awareness of the DAA AdChoices icon has risen to 42% – five points higher than last...
by TrustArc Privacy Intelligence | Feb 20, 2015
Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are concerned about the possibility of tracking their activity to serve...
by TrustArc Privacy Intelligence | Dec 4, 2013
Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites...