[VIDEO] Social media + privacy: where are we headed?

October 12, 2011

Check out the video below of a fantastic privacy panel that took place last week during Advertising Week in New York City. The panel included our CEO, Chris Babel, and was put on by Unit7 as part of their trust forum series. AW8 – TRUST FORUM III – THE GREAT PRIVACY DEBATE… by advertisingweek

Self-Regulation Meets Video Advertising at OMMA Global

October 10, 2011

Jalal Nasir
Director of Product Management | TRUSTe
@jalanasir

Last week I had the pleasure of speaking at the OMMA Global Event held in NYC with Jason Shulman, VP of Ad Sales at Adap.tv. Almost 150 people attended the session, with representatives from all sides of the ad ecosystem, including agencies, publishers and intermediaries.

The focus of our discussion was two-fold:

1)   AdChoices/self-regulation evolution
2)   AdChoices experience extension to other mediums, specifically video advertising.

It was an extremely engaged audience, and below I’ve included some highlights of our discussion:

1. Self-Regulatory/AdChoices evolution

In the past couple of months various pundits have claimed that this self-regulatory initiative won’t work or that its adoption rate will be too slow, relegating it to a “lipstick on the privacy pig” effort. Others called it a great first step toward addressing the consumer privacy equation and pointed to its growth as a success metric (3% on all display ads back in May versus 11% last month). Read more “Self-Regulation Meets Video Advertising at OMMA Global”

NYC Advertising Week, October 2-7

September 30, 2011

What better way to kick off October than to attend a week-long celebration of the advertising industry! As online advertising continues to evolve and bring new challenges such as recent behavioral targeting and data use – this year’s 2011 NYC Advertising Week promises to be an exciting one. Privacy has become and will remain a hot topic in this medium, and it naturally made sense that we share our 14+ years of experience and leading privacy solutions with the advertisers, marketers and thought leaders who will be in attendance. TRUSTe is thrilled to be a part of the dynamic program … Continue reading NYC Advertising Week, October 2-7