Building Confidence in Today’s Online Advertising

June 22, 2009

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and other tracking technologies are used on their sites in their privacy policies. We have polled users about their opinions and expectations around Behavioral Advertising. In January, we provided a detailed guide intended to help companies better understand the technologies and business models involved and to … Continue reading Building Confidence in Today’s Online Advertising

Why TRUSTe+HauteSecure is Great News for Web Site Owners and Bad News for Cyber Criminals

April 14, 2009

-Sandi Hardmeier, TRUSTe Online Compliance Researcher Back when I first started helping the victims of unwanted adware and spyware around the Year 2000, I focused all of my attention on cleaning computers after they had been infected. Then, as fighting adware and spyware became a cause célèbre, as more and more very skilled people joined the fight, and as various dedicated web sites and forums came to life, I realized that the needs of the victim (insofar as cleaning their computers was concerned) were being well met, so I moved on to going after the adware and spyware itself, and … Continue reading Why TRUSTe+HauteSecure is Great News for Web Site Owners and Bad News for Cyber Criminals

Vomba’s AdVantage Software Suspended from TDP

August 14, 2008

First thing Monday morning, it was brought to our attention by a former Head of Privacy at Microsoft, and former TRUSTe Board Member, Richard Purcell, that the AdVantage software application, was serving malicious advertising. By Tuesday morning, Sandi Hardmeier, TRUSTe’s Online Compliance Researcher, was able to confirm and reproduce the malicious ads and by Tuesday afternoon, a Suspension Letter was issued. Our focus now turns to the security and control mechanisms that Vomba will need to remain in the program. Research confirmed that an ad displayed by AdVantage contained a script that opened a web page containing another script that … Continue reading Vomba’s AdVantage Software Suspended from TDP