Tag Archive: amazon

Jul
29
2009

Does Opt-In Make Sense?

At OMMA Behavioral this coming Friday, we’ve been asked by Wendy Davis of MediaPost to answer the question “Does Opt-In Make Sense?” In what situations do consumers expect an opt-in in their internet experience? Yes, opt-in makes sense in the context of sensitive data or for linking personal data to a profile – online or …

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