Sep
30
2011
What better way to kick off October than to attend a week-long celebration of the advertising industry! As online advertising continues to evolve and bring new challenges such as recent behavioral targeting and data use – this year’s 2011 NYC Advertising Week promises to be an exciting one. Privacy has become and will remain a …
Jul
01
2009
We’re in a new era where transparency is becoming the currency of trust. From its founding, TRUSTe has consistently championed transparency to consumers regarding their privacy practices. Our trustmark is a beacon to consumers to give them confidence that their personal information is being used responsibly and to provide them with the choices and redress …
Jun
22
2009
TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and …
Feb
23
2009
This month, the Federal Trade Commission issued its highly anticipated staff report on Self-Regulatory Principles for Online Behavioral Advertising, a report that represents important guidance to the online advertising industry at a critical time. At TRUSTe, we address these principles on a daily basis when working with the sites we certify. We want to thank …
Aug
25
2008
User sensitivity to privacy on the internet has been difficult to quantify and act upon for technology providers, websites and advertisers, never mind consumers themselves. In TRUSTe research we have seen a consistent user concern about tracking and targeting; inconsistently competing with a desire for more relevant advertising and content. New features that Microsoft has …
