TRUSTe-EDAA Ads Research Shortlisted for IAB Europe Research Award

May 11, 2016

The European Advertising Consumer Research Index 2015 provides a comprehensive picture of attitudes and awareness of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA) across 13 European countries surveyed. The study was conducted by Ipsos MORI, on behalf of TRUSTe and the EDAA from 21 October – 13 November 2015 with over 13,000 online adults. We’re delighted that this joint TRUSTe-EDAA research has been shortlisted for the best use of Research Budget. The IAB Europe Research Awards are now in their sixth year and represent industry recognition for innovative research projects and the contribution they have made to the development of the … Continue reading TRUSTe-EDAA Ads Research Shortlisted for IAB Europe Research Award

Awareness of DAA AdChoices Icon Rises to 42%

May 09, 2016

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest stats show the sustained growth and success of the DAA program but also what’s at stake for the digital publishing industry as 28% report they had used adblocking software in the month prior to the survey. As consumers become more aware of how they can control the types of ads they see, they are more … Continue reading Awareness of DAA AdChoices Icon Rises to 42%

NYC Advertising Week, October 2-7

September 30, 2011

What better way to kick off October than to attend a week-long celebration of the advertising industry! As online advertising continues to evolve and bring new challenges such as recent behavioral targeting and data use – this year’s 2011 NYC Advertising Week promises to be an exciting one. Privacy has become and will remain a hot topic in this medium, and it naturally made sense that we share our 14+ years of experience and leading privacy solutions with the advertisers, marketers and thought leaders who will be in attendance. TRUSTe is thrilled to be a part of the dynamic program … Continue reading NYC Advertising Week, October 2-7

Behavioral Ad Program for Sealholders

July 01, 2009

We’re in a new era where transparency is becoming the currency of trust. From its founding, TRUSTe has consistently championed transparency to consumers regarding their privacy practices. Our trustmark is a beacon to consumers to give them confidence that their personal information is being used responsibly and to provide them with the choices and redress options they deserve. The coalition of IAB, DMA, ANA, and the 4A’s reached consensus on behavioral advertising principles that we hope will result in meaningful choices for consumers. The Federal Trade Commission paved the way for this consensus and other industry efforts by issuing thoughtful … Continue reading Behavioral Ad Program for Sealholders

Building Confidence in Today’s Online Advertising

June 22, 2009

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and other tracking technologies are used on their sites in their privacy policies. We have polled users about their opinions and expectations around Behavioral Advertising. In January, we provided a detailed guide intended to help companies better understand the technologies and business models involved and to … Continue reading Building Confidence in Today’s Online Advertising

TRUSTe applauds new FTC Behavioral Marketing Principles

February 23, 2009

This month, the Federal Trade Commission issued its highly anticipated staff report on Self-Regulatory Principles for Online Behavioral Advertising, a report that represents important guidance to the online advertising industry at a critical time. At TRUSTe, we address these principles on a daily basis when working with the sites we certify. We want to thank the FTC for recognizing the need for formal guidance surrounding behavioral advertising. Expectations for data privacy online continue to evolve. On one end, we encourage companies to aim for a creative and engaging online experience for users, but as a whole, companies need to provide … Continue reading TRUSTe applauds new FTC Behavioral Marketing Principles