Tag Archive: best practices

Jun
22
2009

Building Confidence in Today’s Online Advertising

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and …

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Oct
01
2008

‘Do unto others how you’d want them to do unto you’

You may be a small business, but chances are you collect some form of PII. Even small businesses are accountable for the safety of user PII, and thereby must take adequate measures to protect it. Lead Microsoft.com editor Monte Enbysk gathered TRUSTe’s insight to help develop 6 privacy tips for small businesses: 1. Take inventory …

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