TrustArc Blog

Privacy Risk Summit 2017 – Highlights

June 08, 2017

More than 250 privacy professionals gathered in the heart of San Francisco this week to discuss the challenges they face in managing emerging privacy risks and share strategies for success. They enjoyed a packed day of inspiring panels, expert breakout sessions and, of course, networking to acquire new ideas and practical advice to take back to the office. The Privacy Risk Summit brought together over 45+ speakers across 20 sessions and 4 parallel tracks. Hilary Wandall, TrustArc General Counsel & Chief Data Governance Officer, provided a captivating welcome and opening remarks. The TRUSTe Privacy Risk Summit – Highlights Kai Westerwelle, Partner … Continue reading Privacy Risk Summit 2017 – Highlights

TRUSTe Transforms to TrustArc

June 06, 2017

New Name – New Look – Continued Commitment to Privacy Compliance Innovation Today we changed our name to TrustArc.  Our new name reflects our evolution from a privacy certification company into a global provider of technology powered privacy compliance and risk management solutions.   The name change also coincides with our 20th anniversary of delivering innovative privacy solutions. The TrustArc brand will be used for all corporate communications as well as our technology platform and consulting services.  The TRUSTe brand will continue to be used for our certification offerings, including the certification seal.   While most of the changes have already … Continue reading TRUSTe Transforms to TrustArc

November Event Spotlight: IAPP Europe; The New AdTech Playbook – Accountability & the GDPR

November 01, 2016

  IAPP Europe Data Protection Congress 2016 November 9 – November 10 Brussels The IAPP Data Protection Congress is where you’ll find thought leadership, a thriving professional community and unrivaled education with more than 40 sessions on the top privacy issues organisations are facing today, including the GDPR. Visit TRUSTe in the exhibit hall at Booth #22 and hear TRUSTe’s Eleanor Treharne-Jones, CIPP/E speak alongside American Express and eBay on Nov 9th at 16:15 for “The Evolution of PIA Best Practices” and TRUSTe’s Hilary Wandall, CIPM, CIPP/E speak alongside Hunton & Williams on Nov 10th at 13:30 for “Addressing Risky Processing … Continue reading November Event Spotlight: IAPP Europe; The New AdTech Playbook – Accountability & the GDPR

TRUSTe Privacy Risk Summit 2016 – Highlights

June 10, 2016

250 privacy professionals converged in San Francisco this week to discuss the challenges they face in managing emerging privacy risks and share strategies for success. They enjoyed a packed day of inspiring keynotes, expert panels and, of course, networking acquiring new ideas and practical advice to take back to the office. The TRUSTe Privacy Risk Summit brought together over 50 speakers across 24 sessions and 4 parallel tracks. A highly engaged audience was captivated from the start by a culinary-inspired keynote from Hilary Wandall at Merck & Co., Inc. “Deconstructing the Privacy Risk Dish” to a personal and historic perspective on the new EU-U.S. Privacy Shield … Continue reading TRUSTe Privacy Risk Summit 2016 – Highlights

Xiaomi Partners with TRUSTe for Privacy Assessment Technology and Certification Services

May 10, 2016

Xiaomi, the Beijing-based leader in smartphone, electronics and services, is the latest global company to choose the TRUSTe Assessment Manager platform to bring increased efficiencies and scale to their privacy program. Xiaomi will use the platform to perform ongoing Privacy Assessments and PIAs for the MUIU operating system and other services in the quest to bring Privacy by Design into the mobile architecture and product set. Under the partnership TRUSTe has also assessed and certified that Xiaomi’s mobile operating system MIUI (and its native apps), cloud services and e-commerce websites all abide by TRUSTe’s privacy standards. The company has had a … Continue reading Xiaomi Partners with TRUSTe for Privacy Assessment Technology and Certification Services

Awareness of DAA AdChoices Icon Rises to 42%

May 09, 2016

New research findings published today, show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year and awareness of the DAA AdChoices icon, has risen to 42% – five points higher than last year (37%). These latest stats show the sustained growth and success of the DAA program but also what’s at stake for the digital publishing industry as 28% report they had used adblocking software in the month prior to the survey. As consumers become more aware of how they can control the types of ads they see, they are more … Continue reading Awareness of DAA AdChoices Icon Rises to 42%