Tag Archive: consumer privacy

Jan
28
2016

The State of Online Privacy 2016

Screenshot 2016-01-27 22.14.29

The TRUSTe/National Cyber Security Alliance U.S. Consumer Privacy Index reveals the extent of current consumer privacy concerns with more Americans concerned about not knowing how the personal information collected about them online is used than losing their principal source of income. Released today, to coincide with the ninth Data Privacy Day (#PrivacyAware), the study found …

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May
15
2015

IoT Privacy Summit: Self-Regulation & IoT Panel

2015 Internet of Things Summit at California from TRUSTe.

Leading up to the second annual IoT Privacy Summit on June 17 we’ll be featuring a series of blog posts about the panels and speakers at the upcoming event.   No one knows for certain the exact impact big data will have on the future of privacy, or how the government might respond to big data’s …

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Jan
06
2014

WeChat Demonstrates Commitment to Consumer Privacy with TRUSTe Certification

Eleanor Treharne-Jones, Global Communications Director | TRUSTe @EleanorTJ Earlier today, TRUSTe announced that WeChat, the leading mobile social communication application for smartphones, and its website (www.wechat.com), are now certified by TRUSTe. The global certification covers WeChat in seventeen different languages, five different mobile operating systems (Android, BlackBerry, iOS, Symbian and Windows Phone) and is part …

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Jun
22
2009

Building Confidence in Today’s Online Advertising

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and …

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Aug
06
2008

Consumer Reports Touts TRUSTe Seals

In the September Issue of Consumer Reports provides an excellent guide for protecting your online identity and lists TRUSTe in its Steps to Avoid the Seven Most Common Blunders. Step seven warns consumers against the common mistake of shopping like they do in an offline store — to think twice , make sure there is …

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