Tag Archive: consumer privacy

Jun
22
2009

Building Confidence in Today’s Online Advertising

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and …

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Aug
06
2008

Consumer Reports Touts TRUSTe Seals

In the September Issue of Consumer Reports provides an excellent guide for protecting your online identity and lists TRUSTe in its Steps to Avoid the Seven Most Common Blunders. Step seven warns consumers against the common mistake of shopping like they do in an offline store — to think twice , make sure there is …

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