by Annie Greenley-Giudici | Feb 1, 2017
Enforcement Ahead for Cross-Device Tracking In a typical day, the average person will use several devices to make calls, check emails, or watch videos. Over half of people (57%) who use a device such as a smartphone or a tablet use more than one. It’s easier...
by Helen Huang | Jan 20, 2016
The Digital Advertising Alliance (DAA) released new Video OBA guidelines in November 2015. These guidelines apply to in-stream video advertising (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop standards, the video ad serving industry...