Tag Archive: data privacy

Dec
02
2013

TRUSTe Hits the Event Trail this Holiday Season

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– Dec 3 APPNATION V San Francisco, CA TRUSTe will be speaking APPNATION focuses on the business side of the App Revolution and attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce. Join TRUSTe’s Richard Qui, VP of Business Development, for a workshop presented by MEF, the global community …

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Sep
09
2013

Powering Trust Roadshow – First Event 9/19 in San Francisco

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TRUSTe is joining forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 ‘Powering Trust’ Roadshow. This first of its kind event will better prepare Marketing and Privacy executives at brands, publishers, and agencies to manage the complex data privacy challenges associated with the innovative marketing and advertising solutions they need to …

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Sep
05
2013

TRUSTe Study Reveals Smartphone Users More Concerned About Mobile Privacy Than Brand or Screen Size

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Dave Deasy – VP Marketing | TRUSTe @davedeasy The smartphone and apps markets experienced explosive growth last year, to the extent that there are now more smartphones on the planet than people – 217 million were purchased worldwide in the final quarter of 2012 alone. But the complexity of the current mobile ecosystem raises new …

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Feb
23
2009

TRUSTe applauds new FTC Behavioral Marketing Principles

This month, the Federal Trade Commission issued its highly anticipated staff report on Self-Regulatory Principles for Online Behavioral Advertising, a report that represents important guidance to the online advertising industry at a critical time. At TRUSTe, we address these principles on a daily basis when working with the sites we certify. We want to thank …

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