Tag Archive: data privacy

Nov
10
2014

Survey Shows Growing Data Privacy Concerns In the Farming Community

“As the Internet of Things expands and data collection remains a multi billion dollar business, we’ll see concerns about data privacy in every sector, industry and profession,” says TRUSTe CEO Chris Babel. A recently published survey of 3,380 farmers from The American Farm Bureau Federation (AFBF) conducted from late July to September this year found that …

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Nov
03
2014

COPPA is Not Just for Kids’ Websites Anymore

By Joanne Furtsch, director of product policy at TRUSTe, CIPP/C, CIPP/US This article was first published in the IAPP Privacy Tracker blog on 10/28/14  It’s not just online services and websites targeted toward children that need to be diligent about following Children’s Online Privacy Protection (COPPA) regulations. A few months ago the Federal Trade Commission …

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Dec
02
2013

TRUSTe Hits the Event Trail this Holiday Season

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– Dec 3 APPNATION V San Francisco, CA TRUSTe will be speaking APPNATION focuses on the business side of the App Revolution and attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce. Join TRUSTe’s Richard Qui, VP of Business Development, for a workshop presented by MEF, the global community …

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Sep
09
2013

Powering Trust Roadshow – First Event 9/19 in San Francisco

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TRUSTe is joining forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 ‘Powering Trust’ Roadshow. This first of its kind event will better prepare Marketing and Privacy executives at brands, publishers, and agencies to manage the complex data privacy challenges associated with the innovative marketing and advertising solutions they need to …

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Sep
05
2013

TRUSTe Study Reveals Smartphone Users More Concerned About Mobile Privacy Than Brand or Screen Size

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Dave Deasy – VP Marketing | TRUSTe @davedeasy The smartphone and apps markets experienced explosive growth last year, to the extent that there are now more smartphones on the planet than people – 217 million were purchased worldwide in the final quarter of 2012 alone. But the complexity of the current mobile ecosystem raises new …

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Feb
23
2009

TRUSTe applauds new FTC Behavioral Marketing Principles

This month, the Federal Trade Commission issued its highly anticipated staff report on Self-Regulatory Principles for Online Behavioral Advertising, a report that represents important guidance to the online advertising industry at a critical time. At TRUSTe, we address these principles on a daily basis when working with the sites we certify. We want to thank …

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