Our latest series will introduce you to a new TRUSTe employee every week to give you an inside look at the talented, knowledgeable and friendly people who work at TRUSTe.
Name: Dave Deasy
Job Title: VP Marketing
How long have you worked at TRUSTe? 4 years
Tell us about your role at TRUSTe: I head up marketing at TRUSTe. Our team is responsible for helping to make sure our products and services meet the needs of our clients. We produce a wide range of programs including Industry Summits, Educational Webinars, Consumer Research, Business Benchmarking Reports, and White Papers, to name a few. In addition to our own resources and events, we participate in industry conferences and trades hows around the globe including IAPP, Online Trust Alliance (OTA), Future of Privacy Forum (FPF), DAA / EDAA, IAB, MMA, RSA, Compliance Week, and many more. We also produce the TRUSTe Blog, TRUSTe Digest Newsletter, and manage our website (www.truste.com).
What do you think are the top privacy challenges for companies? The biggest privacy challenge companies face is having a global understanding of what data is being collected, how it is being used, and what the compliance requirements and consumer trust expectations are. If this sounds like a lot, it is. By global I don’t just mean across geographic borders, but also across business units, departments, products, etc. The advances in technology and the Internet during the past 10 years have made it increasingly easy for individuals and organizations across a business to build and launch apps, add or change content to websites, introduce new advertising and marketing partners, and a whole lot more. While all of these developments are helping to speed the development of new products and services, they are also creating an increasingly complex data environment that requires a comprehensive approach to manage. At the same time, regulators and industry groups are increasing their efforts to help provide frameworks and rules so businesses can govern their use of data, but differing standards across geographies and industries can sometimes lead to grey areas which in turn leads to confusion on what to do.