by TrustArc Privacy Intelligence | Dec 30, 2014
Native Ads Will Require Privacy Disclosure According to Lexology, native advertising is “expected to grow from $7.9 billion in spending this year to $21 billion by 2018.” When using other forms of interest-based advertising, companies are strongly...
by TrustArc Privacy Intelligence | Jul 25, 2013
Joanne Furtsch Director of Product Policy | TRUSTe @privacygeek This week the Digital Advertising Alliance (DAA) has announced the release of its highly anticipated guidelines around how the self-regulatory principles apply to the mobile environment. The...
by TrustArc Privacy Intelligence | May 28, 2013
Tony Berman Senior Product Manager | TRUSTe Last week we were approached by a globally recognized brand to advise on a Letter of Inquiry from the Council of Better Business Bureau (CBBB) regarding compliance with OBA principles. TRUSTe welcomed the...