by TrustArc Privacy Intelligence | Dec 16, 2015
Online Behavioral Advertising Icon Awareness Increases in Europe Europeans are growing more aware of their opt-out choices when it comes to online advertising, a new survey shows. The survey conducted by Ipsos MORI on behalf of TRUSTe and the EDAA measured awareness,...
by TrustArc Privacy Intelligence | Feb 4, 2013
Danilo Labovic EU Managing Director | TRUSTe @dlabovic These new rules mean that as of today (4 February) ads presented to UK consumers based on browsing history data (Online Behavioural Advertising OBA), will have to include information within (or near the ad)...