If You Own a Car, Read This Privacy Guide

January 27, 2017

Yesterday at the DC Auto Show The Future of Privacy Forum (FPF) and the National Automobile Dealers Association (NADA) released a guide to help consumers understand how new cars might be collecting personal information. This guide, Personal Data In Your Car, gives examples of the types of data that most cars collect now. Older technology, such as Event Data Recorders (EDRs) have been installed in cars since the 90’s. EDRs record technical information about a car before and after a crash. Many new cars contain features such as navigation, blind spot detection, parking assist, and infotainment centers. User recognition technology may even scan a … Continue reading If You Own a Car, Read This Privacy Guide

Privacy Risk Summit Preview: Privacy by Design for IoT

May 23, 2016

The Internet of Things (or the Internet of Everything, as some refer to it) is changing the way of the world for businesses, governments and consumers, as devices and services are increasingly connected to the Internet in real-time, 24/7. This allows for the practically ubiquitous collection, storage and sharing of data on an always-on basis, which heralds countless innovations for enterprises and individuals alike. However, with increased connectivity comes the potential for increased vulnerability—in both the cyber and physical worlds. This is why Privacy by Design is a paramount business practice for companies engaged in the IoT space, as well … Continue reading Privacy Risk Summit Preview: Privacy by Design for IoT

Privacy MeetUp This Thursday to Tackle ‘Managing Electronically Stored Information’

September 21, 2015

You’re invited to attend the next Privacy Innovation & Technology MeetUp on Sept. 24 from 6-8 p.m. at the TRUSTe headquarters, located at 835 Market Street, Suite 800, San Francisco, CA, 94103. Technology & eDiscovery Counsel and EIM Group Chair at Fenwick & West, LPP, Robert D. Brownstone will be the guest speaker. His session is titled, “Preserve or Perish vs. Destroy or Drown – Managing Electronically Stored Information (ESI)” and will take place from approximately 6:30-7:30 p.m. The Privacy Innovation & Technology MeetUp group convenes every month, often at TRUSTe HQ. The purpose of the group is to bring … Continue reading Privacy MeetUp This Thursday to Tackle ‘Managing Electronically Stored Information’

2015 IoT Privacy Summit Recap [PICS]

June 17, 2015


Here’s an interesting thought: If you buy a home 10, 20 or 30 years from now and the home contains a smart fridge and other smart appliances — who will own that data? The buyer or the seller?

This is just one of the many thought-provoking scenarios shared at this year’s IoT Privacy Summit.


The day began at 9 a.m. with one opening session in a large room at the beautiful Rosewood Hotel on Sand Hill Road in Menlo Park. Then, for most of the day, the room was separated into two rooms where numerous sessions and panels on a wide variety of hot IoT topics took place. Panelist covered topics including smart cars and privacy considerations for the future; smart homes and how to prevent ‘bandits’ from accessing that information; how privacy leaders can prepare for the next wave of IoT innovations through best practices, as well as the issues the latest IoT inventions might create.

Read more “2015 IoT Privacy Summit Recap [PICS]”

Join the Upcoming IoT Tweet Chat on May 13 at 12 p.m. PDT

May 07, 2015

Tweet megaphone concept

You’re invited to join a Twitter discussion about the privacy implications of smart home automation on May 13 at 12 p.m. PDT/ 3p.m. EDT. Use the hashtags #IoTPrivacy and #ChatDPD to participate. And, of course, tweet @TRUSTe as well!

Senior Privacy Consultant at TRUSTe, Debra Farber (@TRUSTe), will join experts from other organizations including the National Cyber Security Alliance and the National Consumers League in the conversation.

Read more “Join the Upcoming IoT Tweet Chat on May 13 at 12 p.m. PDT”

Internet of Things Privacy Summit – Call for Speakers

January 08, 2015

The Internet of Things is continuing to take center stage in the tech world and is a game-changing moment in our relationship with technology and personal data. But with all the excitement surrounding connected homes, fitness trackers and smart watches, there are still many challenges facing the industry. As Edith Ramirez, chairwoman of the Federal Trade Commission, highlighted at CES this week the trend toward having so many things constantly connected to the Internet presents serious risks that start-ups and big companies need to take seriously. Research shows that concerns surrounding the privacy and security of the personal data collected through these devices could be an obstacle for the growth of this industry

With 35% of Americans now owning a smart device other than a phone, the Internet of Things is now an everyday reality. However, few best practices currently exist for providing consumers with transparency and choice in how their data is being used.

The first Internet of Things Privacy Summit in 2014 #IoTPrivacy brought together 26 speakers and over 200 experts including regulators, privacy professionals and IoT experts to define the privacy needs of the new interconnected world and scope out the next generation of solutions. Across eight sessions the group reviewed the latest research, use cases and debated the adequacy of current regulations and whether a new privacy model was needed for connected devices.

Read more “Internet of Things Privacy Summit – Call for Speakers”