Xiaomi, the Beijing-based leader in smartphone, electronics and services, is the latest global company to choose the TRUSTe Assessment Manager platform to bring increased efficiencies and scale to their privacy program. Xiaomi will use the platform to perform ongoing Privacy Assessments and PIAs for the MUIU operating system and other services in the quest to bring Privacy by Design into the mobile architecture and product set. Under the partnership TRUSTe has also assessed and certified that Xiaomi’s mobile operating system MIUI (and its native apps), cloud services and e-commerce websites all abide by TRUSTe’s privacy standards. The company has had a … Continue reading Xiaomi Partners with TRUSTe for Privacy Assessment Technology and Certification Services
Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused public outcry. Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a normal advertisement or website. Many consumers also do not realize that just visiting a webpage containing malvertising, without even clicking anything, can put them at risk. “Disconnect Mobile offers unique threat protection at the network request level, so that users are protected across all their … Continue reading TRUSTe To Develop Guidelines For Whitelisting Sites On New Disconnect Mobile App
— Dec 3 APPNATION V San Francisco, CA TRUSTe will be speaking APPNATION focuses on the business side of the App Revolution and attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce. Join TRUSTe’s Richard Qui, VP of Business Development, for a workshop presented by MEF, the global community for mobile content and commerce, on building trust in mobile apps (Tuesday, 12/3 at 11:00am in the main breakout room). Learn about new legislation in the US and across Europe and what it means for developers. Find out how to ensure your business can monetize … Continue reading TRUSTe Hits the Event Trail this Holiday Season
Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads.
Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital Advertising Alliance (DAA) Mobile Principles, led Sense Networks to partner with TRUSTe to offer a mobile advertising solution that provides privacy protection and increased trust and engagement with consumers. Read more “TRUSTed Ads Makes Sense with a Fast, Smooth Integration”
Rick Armstrong, Senior Product Marketing Manager
Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices. As a result of this evolution, privacy concerns are on the rise. TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data Privacy Study—Mobile Edition (2), which found that:
- 7 out of 10 smartphone users are more concerned about their privacy on smartphones than 1 year ago (1)
- 7 out of 10 consumers do not like the idea of being tracked on their mobile devices (2)
- Nearly 8 out of 10 consumers will not download an app that they don’t trust (2)
Daryl McNutt, VP Marketing Drawbridge
In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some companies, the pledge to protect consumer privacy comes first and foremost when introducing cross-device technology – and Drawbridge is one of those companies.