Tag Archive: Mobile Privacy

Dec
02
2013

TRUSTe Hits the Event Trail this Holiday Season

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– Dec 3 APPNATION V San Francisco, CA TRUSTe will be speaking APPNATION focuses on the business side of the App Revolution and attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce. Join TRUSTe’s Richard Qui, VP of Business Development, for a workshop presented by MEF, the global community …

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Oct
28
2013

TRUSTed Ads Makes Sense with a Fast, Smooth Integration

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Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital Advertising Alliance (DAA) Mobile Principles, led Sense Networks to partner with TRUSTe to offer a mobile …

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Oct
08
2013

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment

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Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data …

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Oct
03
2013

Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices

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Daryl McNutt, VP Marketing Drawbridge @Drawbridge In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some …

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Sep
05
2013

TRUSTe Study Reveals Smartphone Users More Concerned About Mobile Privacy Than Brand or Screen Size

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Dave Deasy – VP Marketing | TRUSTe @davedeasy The smartphone and apps markets experienced explosive growth last year, to the extent that there are now more smartphones on the planet than people – 217 million were purchased worldwide in the final quarter of 2012 alone. But the complexity of the current mobile ecosystem raises new …

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Oct
24
2011

What Should Mobile App Privacy Policies Look Like?

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Joanne Furtsch, CIPP, CIPP/C Policy & Product Architect @privacygeek Last week, the Mobile Marketing Association (MMA) released its Mobile ApplicationPrivacy Policy Framework for mobile app developers.  TRUSTe was among the companies that actively participated in crafting this framework. The document provides model disclosures addressing core components that must be in a privacy policy:  what data …

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