Tag Archive: Mobile Privacy

May 10 2016

Xiaomi Partners with TRUSTe for Privacy Assessment Technology and Certification Services

Xiaomi, the Beijing-based leader in smartphone, electronics and services, is the latest global company to choose the TRUSTe Assessment Manager platform to bring increased efficiencies and scale to their privacy program. Xiaomi will use the platform to perform ongoing Privacy Assessments and PIAs for the MUIU operating system and other services in the quest to bring …

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Sep 08 2014

TRUSTe To Develop Guidelines For Whitelisting Sites On New Disconnect Mobile App

Earlier today, Disconnect launched the first mobile app to block malvertising –and confirmed that the app is available for iOS and Android after an initial ban by Google caused public outcry. Malvertising is a major cause of identity theft and is impossible for consumers to identify because malicious tracking and malware often looks like a …

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Dec 02 2013

TRUSTe Hits the Event Trail this Holiday Season


— Dec 3 APPNATION V San Francisco, CA TRUSTe will be speaking APPNATION focuses on the business side of the App Revolution and attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce. Join TRUSTe’s Richard Qui, VP of Business Development, for a workshop presented by MEF, the global community …

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Oct 28 2013

TRUSTed Ads Makes Sense with a Fast, Smooth Integration


Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital Advertising Alliance (DAA) Mobile Principles, led Sense Networks to partner with TRUSTe to offer a mobile …

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Oct 08 2013

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment


Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data …

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Oct 03 2013

Eric Rosenblum, COO of Drawbridge, Joins TRUSTe at the 2013 “Powering Trust” Roadshow to Encourage Privacy Commitments Across Devices


Daryl McNutt, VP Marketing Drawbridge @Drawbridge In today’s mobile-focused world, a user’s privacy is not only the most important, but also the hardest thing for companies to promise. Many ad exchanges, big-name brands, and app developers aren’t yet sure how to effectively target users on mobile without accessing personally identifiable information (PII). However, for some …

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Sep 05 2013

TRUSTe Study Reveals Smartphone Users More Concerned About Mobile Privacy Than Brand or Screen Size


Dave Deasy – VP Marketing | TRUSTe @davedeasy The smartphone and apps markets experienced explosive growth last year, to the extent that there are now more smartphones on the planet than people – 217 million were purchased worldwide in the final quarter of 2012 alone. But the complexity of the current mobile ecosystem raises new …

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Mar 02 2012

Mobile App Privacy Policies Are Now The Law

Apps - Tile Icons on Smart Phone

Tony Berman Sr. Product Manager | TRUSTe @otaat Mobile application privacy requirements continue to evolve in the right direction. Last week the California Attorney General’s Office announced an agreement with app store operators (Amazon, Apple, Google, Hewlett-Packard, Microsoft and Research in Motion ) to enforce compliance with the California Online Privacy Protection Act. This requires all …

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