by TrustArc Privacy Intelligence | May 9, 2016
Awareness of the DAA AdChoices Icon Increases New research findings show consumer concern over online tracking for targeted ads has fallen from 65% to 61% over the last year, and awareness of the DAA AdChoices icon has risen to 42% – five points higher than last...
by Helen Huang | Jan 20, 2016
The Digital Advertising Alliance (DAA) released new Video OBA guidelines in November 2015. These guidelines apply to in-stream video advertising (pre-roll, mid-roll, post-roll), in-page and in-banner ads. Unlike desktop standards, the video ad serving industry...
by TrustArc Privacy Intelligence | Nov 9, 2015
The Digital Advertising Alliance of Canada (DAAC) recently published new guidelines on enhanced notice. To explain these changes, the DAAC held a series of webinars on guidelines, implementation, and enforcement. In the announcements, the DAAC listed the expectations...
by TrustArc Privacy Intelligence | Feb 20, 2015
Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are concerned about the possibility of tracking their activity to serve...
by TrustArc Privacy Intelligence | Dec 30, 2014
Native Ads Will Require Privacy Disclosure According to Lexology, native advertising is “expected to grow from $7.9 billion in spending this year to $21 billion by 2018.” When using other forms of interest-based advertising, companies are strongly...