TrustArc Blog

Self-Regulation Meets Video Advertising at OMMA Global

October 10, 2011

Jalal Nasir
Director of Product Management | TRUSTe
@jalanasir

Last week I had the pleasure of speaking at the OMMA Global Event held in NYC with Jason Shulman, VP of Ad Sales at Adap.tv. Almost 150 people attended the session, with representatives from all sides of the ad ecosystem, including agencies, publishers and intermediaries.

The focus of our discussion was two-fold:

1)   AdChoices/self-regulation evolution
2)   AdChoices experience extension to other mediums, specifically video advertising.

It was an extremely engaged audience, and below I’ve included some highlights of our discussion:

1. Self-Regulatory/AdChoices evolution

In the past couple of months various pundits have claimed that this self-regulatory initiative won’t work or that its adoption rate will be too slow, relegating it to a “lipstick on the privacy pig” effort. Others called it a great first step toward addressing the consumer privacy equation and pointed to its growth as a success metric (3% on all display ads back in May versus 11% last month). Read more “Self-Regulation Meets Video Advertising at OMMA Global”

Does Opt-In Make Sense?

July 29, 2009

At OMMA Behavioral this coming Friday, we’ve been asked by Wendy Davis of MediaPost to answer the question “Does Opt-In Make Sense?” In what situations do consumers expect an opt-in in their internet experience? Yes, opt-in makes sense in the context of sensitive data or for linking personal data to a profile – online or off. Even when personal data is tracked it can provide high value to users – such as personalized recommendations to Netflix and Amazon users. For non-personal data, our own research shows that consumers know that they are being tracked for advertising (69%), value relevant ads, … Continue reading Does Opt-In Make Sense?