Tag Archive: OMMA

Oct
10
2011

Self-Regulation Meets Video Advertising at OMMA Global

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Jalal Nasir Director of Product Management | TRUSTe @jalanasir Last week I had the pleasure of speaking at the OMMA Global Event held in NYC with Jason Shulman, VP of Ad Sales at Adap.tv.¬†Almost 150 people attended the session, with representatives from all sides of the ad ecosystem, including agencies, publishers and intermediaries. The focus …

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Jul
29
2009

Does Opt-In Make Sense?

At OMMA Behavioral this coming Friday, we’ve been asked by Wendy Davis of MediaPost to answer the question “Does Opt-In Make Sense?” In what situations do consumers expect an opt-in in their internet experience? Yes, opt-in makes sense in the context of sensitive data or for linking personal data to a profile – online or …

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