Tag Archive: OMMA

Oct
10
2011

Self-Regulation Meets Video Advertising at OMMA Global

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Jalal Nasir Director of Product Management | TRUSTe @jalanasir Last week I had the pleasure of speaking at the OMMA Global Event held in NYC with Jason Shulman, VP of Ad Sales at Adap.tv. Almost 150 people attended the session, with representatives from all sides of the ad ecosystem, including agencies, publishers and intermediaries. The focus …

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Jul
29
2009

Does Opt-In Make Sense?

At OMMA Behavioral this coming Friday, we’ve been asked by Wendy Davis of MediaPost to answer the question “Does Opt-In Make Sense?” In what situations do consumers expect an opt-in in their internet experience? Yes, opt-in makes sense in the context of sensitive data or for linking personal data to a profile – online or …

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