Tag Archive: privacy

Nov
13
2014

Rise in Privacy Investment Evident as Companies Rush to Join New DPM Platform Beta Program

Today we’re excited to announce that the beta program for our Data Privacy Management Platform has reached full capacity. Numerous well-known international brands have signed-up to participate in this program, which will give them access to this comprehensive and intuitive privacy solution. The interest we’ve seen since announcing this program is a strong indicator that …

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Nov
03
2014

COPPA is Not Just for Kids’ Websites Anymore

By Joanne Furtsch, director of product policy at TRUSTe, CIPP/C, CIPP/US This article was first published in the IAPP Privacy Tracker blog on 10/28/14  It’s not just online services and websites targeted toward children that need to be diligent about following Children’s Online Privacy Protection (COPPA) regulations. A few months ago the Federal Trade Commission …

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Oct
27
2014

73% Open to Wearables at Work but Potential Privacy Issues Could Be a Concern

If you use wearables at home, it might be evident how these little tracking devices could be beneficial in the workplace. However, the potential for companies to collect this information without employee knowledge or consent raises the issue of transparency with regards to data collection. Whether monitoring our daily steps, using intelligent I.D. badges to …

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Dec
19
2013

Dictionary.com Announces the 2013 Word of the Year: Privacy

dictionarycom_wordoftheyear_privacy

On Wednesday, Dictionary.com announced that it had chosen “privacy” as the word of the year for 2013, quite a change from last year’s selection of “bluster”. The past year has been filled with events that rocked the media landscape and changed the way people thought about privacy. The introduction of Google Glass and Edward Snowden’s …

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Dec
20
2012

The Legacy of the Cookie Directive

cookie-phone

Saira Nayak Director of Policy, TRUSTe @sairanayak Photo Source According to the UK ICO’s latest report into cookie compliance they have received only 550 complaints, compared with 53,000 about unwanted marketing communications. TRUSTe’s analysis of the impact of the directive revealed that the majority of users were choosing to accept advertising cookies. So, after a …

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Sep
30
2011

NYC Advertising Week, October 2-7

What better way to kick off October than to attend a week-long celebration of the advertising industry! As online advertising continues to evolve and bring new challenges such as recent behavioral targeting and data use – this year’s 2011 NYC Advertising Week promises to be an exciting one. Privacy has become and will remain a …

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Aug
13
2010

Media Coverage on the Case of the Missing Camera

Digiday:Daily’s Melinda Gibson’s article is a fun recap “It’s a story about how, even though such devices are clearly purchased and configured by early-adopters who’ve been around the block, such people are blithely pre-disposed to sacrifice their potential loss of privacy for convenience.” And IAPP’s Jennifer Saunders delves deeper into the privacy issues with “Wi-Fi, …

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Aug
25
2009

TRUSTe Among Top Privacy Blogs

The TRUSTe blog was named in this informative list of top privacy blogs. This blog has some great lists for businesses and consumers interested in privacy and security.

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