Dec
20
2012
Saira Nayak Director of Policy, TRUSTe @sairanayak Photo Source According to the UK ICO’s latest report into cookie compliance they have received only 550 complaints, compared with 53,000 about unwanted marketing communications. TRUSTe’s analysis of the impact of the directive revealed that the majority of users were choosing to accept advertising cookies. So, after a …
Sep
30
2011
What better way to kick off October than to attend a week-long celebration of the advertising industry! As online advertising continues to evolve and bring new challenges such as recent behavioral targeting and data use – this year’s 2011 NYC Advertising Week promises to be an exciting one. Privacy has become and will remain a …
Aug
13
2010
Digiday:Daily’s Melinda Gibson’s article is a fun recap “It’s a story about how, even though such devices are clearly purchased and configured by early-adopters who’ve been around the block, such people are blithely pre-disposed to sacrifice their potential loss of privacy for convenience.” And IAPP’s Jennifer Saunders delves deeper into the privacy issues with “Wi-Fi, …
Aug
25
2009
The TRUSTe blog was named in this informative list of top privacy blogs. This blog has some great lists for businesses and consumers interested in privacy and security.
Jul
29
2009
Finally! From business and market perspective, the announced deal between Yahoo and Microsoft make sense. While questions of sharing and data retention have been raised from a privacy perspective, I’m pleased that an initial review of the privacy program elements that our sealholders Yahoo! and Microsoft have put forward, represent a strong awareness of the …
Jul
29
2009
At OMMA Behavioral this coming Friday, we’ve been asked by Wendy Davis of MediaPost to answer the question “Does Opt-In Make Sense?” In what situations do consumers expect an opt-in in their internet experience? Yes, opt-in makes sense in the context of sensitive data or for linking personal data to a profile – online or …
Jan
05
2009
The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it’s clear that small online retailers will face an uphill battle over the next year. The good news is, e-commerce may be the one bright light in an increasingly …
Dec
15
2008
American Express ranked as the #1 Most Trusted Company for 2008 for Privacy, retaining its place from last year despite the current financial climate. Rounding out the top five are; eBay, IBM, Amazon, and Johnson & Johnson. The technology sector also showed marked improvement as eBay, Apple, Yahoo, Microsoft, and HP all bettered previous rankings. …
