Consumers consider data privacy to be a hot button issue, according to responses from a recent survey. Despite increasing talk of regulation enforcement, best practices and self-regulatory measures, many consumers consider data privacy a concerning issue. The top concern is that companies will collect personal data and share that data with other companies (38 percent of Americans are concerned about this, compared to 48 percent of Brits). Coinciding with Data Privacy Day, we have released some interesting new survey results. The TRUSTe 2015 Consumer Confidence Privacy Index sheds light on consumer attitudes toward data privacy. In two separate surveys, consumers shared … Continue reading Data Privacy is a Major Concern for Consumers
EMEA Managing Director | TRUSTe
Last Thursday we published the most comprehensive analysis of current consumer attitudes to data privacy across key EU markets. The research included findings from an Ipsos MORI survey of over 4000 consumers in France, Germany, Great Britain and the Netherlands and an analysis of the tracking and compliance on the top 200 websites across these four countries.
The research has been widely picked up and reported by publications ranging from L’Echo and Express in Belgium, Winmag Pro and AdManager in the Netherlands to Brand Republic and Mobile Marketing Magazine in the UK. But behind the headlines what are the key insights from this study for companies doing business in the EU?
We found that the majority of EU consumers are highly knowledgeable about online tracking and are aware of the pay-off between online targeting from advertisers and receiving free online services and content. However they have high levels of privacy concerns and across all four countries surveyed, an average of 83% thought that companies should get their permission before tracking them online. Read more “Behind the statistics – responding to EU consumers’ online privacy concerns”
American Express ranked as the #1 Most Trusted Company for 2008 for Privacy, retaining its place from last year despite the current financial climate. Rounding out the top five are; eBay, IBM, Amazon, and Johnson & Johnson. The technology sector also showed marked improvement as eBay, Apple, Yahoo, Microsoft, and HP all bettered previous rankings. Also of note, Facebook moved into the top 20 for the first time, signifying an increased trust in social networking as a mainstream communications tool. Of the top 20 companies named, 13 certify their Web site privacy with TRUSTe. We are excited that our efforts … Continue reading The 5th Annual Most Trusted Companies for Privacy Survey Results Announced!