TrustArc Blog

NYC Advertising Week, October 2-7

September 30, 2011

What better way to kick off October than to attend a week-long celebration of the advertising industry! As online advertising continues to evolve and bring new challenges such as recent behavioral targeting and data use – this year’s 2011 NYC Advertising Week promises to be an exciting one. Privacy has become and will remain a hot topic in this medium, and it naturally made sense that we share our 14+ years of experience and leading privacy solutions with the advertisers, marketers and thought leaders who will be in attendance. TRUSTe is thrilled to be a part of the dynamic program … Continue reading NYC Advertising Week, October 2-7

An Era of Responsibility : A Note From the Inauguration

January 21, 2009

Yesterday, I was privileged to be one among millions who witnessed the Inauguration of President Barack Obama and the peaceful transition of power in our democracy. This was a pilgrimage that family and friends and I have been participating in for nearly every inauguration since coming to Washington for college at Georgetown University and making the Washington area our home. We started out early from my home in Virginia at 4:30 a.m., walking to the Metro subway in the quiet darkness. As we walked, others emerged, including neighbors bundled in parkas, carrying the American flag. From the vantage point of … Continue reading An Era of Responsibility : A Note From the Inauguration

Pointers on Privacy and Trust for Small Online Retailers

January 05, 2009

The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it’s clear that small online retailers will face an uphill battle over the next year. The good news is, e-commerce may be the one bright light in an increasingly dismal world of retail, and there are simple steps retailers can take to improve their profits online. Having a privacy policy is just one small step in an overall privacy program online retailers should follow, writes Fran Maier, CEO of TRUSTe. She offers other suggestions … Continue reading Pointers on Privacy and Trust for Small Online Retailers