Tag Archive: TRUSTe

Dec
19
2014

Article by TRUSTe’s Joanne Furtsch in IAPP’s ‘Top 10 Privacy Law Stories of 2014′

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The IAPP’s list of “Top 10 Privacy Law Stories of 2014″ includes an article by TRUSTe’s Director of Product Joanne Furtsch. The author of the IAPP post, IAPP Knowledge Manager Emily Leach, CIPP, writes, “Privacy + law. Some may see good potential for a snooze fest there, but this year’s top Privacy Tracker stories will …

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Dec
16
2014

TRUSTe CEO Chris Babel’s Keynote from Pii Conference

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TRUSTe’s CEO Chris Babel spoke at the Privacy Identity Innovation (Pii) event on Nov. 13 in Silicon Valley. This recently released video shows Chris’ keynote presentation at the event where he touches on the history of TRUSTe and how privacy has evolved during the past 17 years since TRUSTe was founded. Watch the video below …

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Sep
09
2013

Powering Trust Roadshow – First Event 9/19 in San Francisco

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TRUSTe is joining forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 ‘Powering Trust’ Roadshow. This first of its kind event will better prepare Marketing and Privacy executives at brands, publishers, and agencies to manage the complex data privacy challenges associated with the innovative marketing and advertising solutions they need to …

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Aug
20
2013

TRUSTe Congratulates IBM on APEC Certification

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TRUSTe congratulates IBM on the milestone achievement of being the first company to certify their data transfer practices with TRUSTe under the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CPBR) system. One of the certification requirements is to have an Accountability Agent to certify compliance with the CBPRs. TRUSTe as the first Accountability Agent …

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Oct
20
2011

TRUSTe Wins Online Trust Leadership Award!

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John Gamble Marketing Manager | TRUSTe @johnaddison We’re excited to announce that the Online Trust Alliance (OTA) has named TRUSTe a 2011 Online Trust Leadership Award winner for “Excellence in Self-Regulatory Programs”. We’ve put a lot of hard work into our self-regulatory product offers – in the last year alone we’ve introduced a number of new …

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Sep
30
2011

NYC Advertising Week, October 2-7

What better way to kick off October than to attend a week-long celebration of the advertising industry! As online advertising continues to evolve and bring new challenges such as recent behavioral targeting and data use – this year’s 2011 NYC Advertising Week promises to be an exciting one. Privacy has become and will remain a …

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Jun
22
2009

Building Confidence in Today’s Online Advertising

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and …

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Apr
14
2009

Why TRUSTe+HauteSecure is Great News for Web Site Owners and Bad News for Cyber Criminals

-Sandi Hardmeier, TRUSTe Online Compliance Researcher Back when I first started helping the victims of unwanted adware and spyware around the Year 2000, I focused all of my attention on cleaning computers after they had been infected. Then, as fighting adware and spyware became a cause célèbre, as more and more very skilled people joined …

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