Tag Archive: TRUSTe

Sep
09
2013

Powering Trust Roadshow – First Event 9/19 in San Francisco

RoadshowBanner

TRUSTe is joining forces with key industry partners in the emerging privacy-tech ecosystem for the 2013 ‘Powering Trust’ Roadshow. This first of its kind event will better prepare Marketing and Privacy executives at brands, publishers, and agencies to manage the complex data privacy challenges associated with the innovative marketing and advertising solutions they need to …

Continue reading »

Aug
20
2013

TRUSTe Congratulates IBM on APEC Certification

APEC-email banner

TRUSTe congratulates IBM on the milestone achievement of being the first company to certify their data transfer practices with TRUSTe under the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CPBR) system. One of the certification requirements is to have an Accountability Agent to certify compliance with the CBPRs. TRUSTe as the first Accountability Agent …

Continue reading »

Oct
20
2011

TRUSTe Wins Online Trust Leadership Award!

637568_OTAlogo

John Gamble Marketing Manager | TRUSTe @johnaddison We’re excited to announce that the Online Trust Alliance (OTA) has named TRUSTe a 2011 Online Trust Leadership Award winner for “Excellence in Self-Regulatory Programs”. We’ve put a lot of hard work into our self-regulatory product offers – in the last year alone we’ve introduced a number of new …

Continue reading »

Sep
30
2011

NYC Advertising Week, October 2-7

What better way to kick off October than to attend a week-long celebration of the advertising industry! As online advertising continues to evolve and bring new challenges such as recent behavioral targeting and data use – this year’s 2011 NYC Advertising Week promises to be an exciting one. Privacy has become and will remain a …

Continue reading »

Jun
22
2009

Building Confidence in Today’s Online Advertising

TRUSTe’s Approach to Behavioral Advertising Last week’s Commerce Committee hearings on Behavioral Advertising underscored consumer discomfort, the efforts that companies and groups are implementing to improve consumer confidence, and the gap that legislators are trying to close. As TRUSTe sealholders know, they have long been required to provide users with details of how cookies and …

Continue reading »

Apr
14
2009

Why TRUSTe+HauteSecure is Great News for Web Site Owners and Bad News for Cyber Criminals

-Sandi Hardmeier, TRUSTe Online Compliance Researcher Back when I first started helping the victims of unwanted adware and spyware around the Year 2000, I focused all of my attention on cleaning computers after they had been infected. Then, as fighting adware and spyware became a cause célèbre, as more and more very skilled people joined …

Continue reading »

Dec
04
2008

SmartShopper Provisional Status Lifted

TRUSTe is pleased to acknowledge the efforts of the SmartShopper application team to “walk-the-walk” when it comes to the behavior and distribution of the SmartShopper application. Originally certified and listed on TRUSTe’s white list on Valentine’s Day 2007 when it was owned by SmartShopper LTD, the SmartShopper application was made subject to a second Provisional …

Continue reading »