Tag Archive: TRUSTed Ads

Dec
19
2013

VIDEO: Drawbridge’s COO Eric Rosenblum Discusses the Importance of Privacy

eric_rosenblum

Drawbridge is a cross-device advertising platform that helps advertisers find and identify users across devices. By matching people to more than 1 billion devices, they are able to offer marketers superior results through audience targeting with 3rd party data, retargeting across devices, and smarter “run-of-data” campaigns.  Watch as Eric Rosenblum, COO of Drawbridge, discusses the …

Continue reading »

Dec
04
2013

CBBB Data Collection Compliance Effort — What You Need To Know

adchoices_box

Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites that allow 3rd parties to collect data for OBA purposes for compliance with the enhanced notice requirements. Companies who …

Continue reading »

Nov
13
2013

xAd Chooses TRUSTe Based on Its Product Innovation and Leadership in the Data Privacy Management Industry

chang_xad_video

xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology. Watch Video »

Oct
28
2013

TRUSTed Ads Makes Sense with a Fast, Smooth Integration

sn-logo3

Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital Advertising Alliance (DAA) Mobile Principles, led Sense Networks to partner with TRUSTe to offer a mobile …

Continue reading »

Oct
08
2013

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment

daa-trustedads

Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data …

Continue reading »

May
28
2013

Not Subject to OBA Principles? – Think Again!

better-business-bureau-Online-Behavioral-Advertising-icons

Tony Berman Senior Product Manager | TRUSTe          Last week we were approached by a globally recognized brand to advise on a Letter of Inquiry from the Council of Better Business Bureau (CBBB) regarding compliance with OBA principles. TRUSTe welcomed the opportunity to help jump in and advise on a corrective course of action, including …

Continue reading »

Feb
04
2013

UK Advertising Standards Agency To Enforce New OBA Rules From Today

london-skyline

Danilo Labovic EU Managing Director | TRUSTe @dlabovic These new rules mean that as of today (4 February) ads presented to UK consumers based on browsing history data (Online Behavioural Advertising OBA), will have to include information within (or near the ad) explaining to consumers that they have been targeted using OBA and provide a …

Continue reading »

Nov
28
2012

TRUSTe and ValueClick Partner On Privacy

valueclick_media

John Gamble Marketing Manager | TRUSTe @johnaddison Earlier today we announced an exciting new addition to our client roster, with ValueClick (and its subsidiary brands Dotomi, Greystripe, and MediaPlex) becoming global users of our advertising privacy technology, TRUSTed Ads.  The TRUSTed Ads platform provides a display-ad and publisher technology that enables companies to comply with self-regulatory standards …

Continue reading »

Older posts «