Tag Archive: TRUSTed Ads

Feb
20
2015

Majority of Smartphone Users Concerned About Tracking, But Increasing Opt-Out Awareness Could Boost Trust

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Smartphone users don’t like the idea of being served targeted ads on their smartphones – at least, for now. New survey results from Ipsos on behalf of TRUSTe show that 68% of US smartphone users are concerned about the possibility of having their activity tracked to serve them targeted ads. Study after study has shown …

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Jan
22
2015

Sizmek Earns EDAA Trust Seal

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Congrats to Sizmek! Today it was announced that Sizmek, the open ad management company, has earned the European Interactive Digital Advertising Alliance (EDAA) Trust Seal. The seal indicates Sizmek’s compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). The EDAA Trust Seal enables advertisers and agencies to identify the advertising partners that uphold …

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Dec
19
2013

VIDEO: Drawbridge’s COO Eric Rosenblum Discusses the Importance of Privacy

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Drawbridge is a cross-device advertising platform that helps advertisers find and identify users across devices. By matching people to more than 1 billion devices, they are able to offer marketers superior results through audience targeting with 3rd party data, retargeting across devices, and smarter “run-of-data” campaigns.  Watch as Eric Rosenblum, COO of Drawbridge, discusses the …

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Dec
04
2013

CBBB Data Collection Compliance Effort — What You Need To Know

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Recently, the Council of Better Business Bureaus (CBBB) announced that they are stepping up their enforcement efforts to ensure businesses adhere to the Digital Advertising Association (DAA) Self-Regulatory Principles (see examples). The CBBB is reviewing websites that allow 3rd parties to collect data for OBA purposes for compliance with the enhanced notice requirements. Companies who …

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Nov
13
2013

xAd Chooses TRUSTe Based on Its Product Innovation and Leadership in the Data Privacy Management Industry

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xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology. Watch Video »

Oct
28
2013

TRUSTed Ads Makes Sense with a Fast, Smooth Integration

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Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Increasing privacy concerns among both consumers and brands, along with the recent launch of the Digital Advertising Alliance (DAA) Mobile Principles, led Sense Networks to partner with TRUSTe to offer a mobile …

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Oct
08
2013

Deep Dive into the DAA’s Application of Self-Regulatory Principles to the Mobile Environment

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Rick Armstrong, Senior Product Marketing Manager @TRUSTe Online Behavioral Advertising (OBA) has expanded from desktop and into the realm of mobile and tablet devices.  As a result of this evolution, privacy concerns are on the rise.  TRUSTe issued 2 new consumer research reports this year, the Consumer Privacy Confidence Report (1) and the Consumer Data …

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May
28
2013

Not Subject to OBA Principles? – Think Again!

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Tony Berman Senior Product Manager | TRUSTe          Last week we were approached by a globally recognized brand to advise on a Letter of Inquiry from the Council of Better Business Bureau (CBBB) regarding compliance with OBA principles. TRUSTe welcomed the opportunity to help jump in and advise on a corrective course of action, including …

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