Tag Archive: Video

Dec 19 2013

VIDEO: Drawbridge’s COO Eric Rosenblum Discusses the Importance of Privacy


Drawbridge is a cross-device advertising platform that helps advertisers find and identify users across devices. By matching people to more than 1 billion devices, they are able to offer marketers superior results through audience targeting with 3rd party data, retargeting across devices, and smarter “run-of-data” campaigns.  Watch as Eric Rosenblum, COO of Drawbridge, discusses the …

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Nov 22 2013

VIDEO: AdTruth Partners with TRUSTe to Help Protect Privacy in Device Recognition Technology


AdTruth is a Device Recognition Technology (DRT) company that enables marketers to reach and recognize audiences at scale on any devices while respecting consumer privacy and choice. James Lamberti, VP and General Manager at AdTruth, sat down with us to discuss how TRUSTe helped deliver a mobile and desktop privacy technology solution, providing consumer choice …

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Nov 13 2013

xAd Chooses TRUSTe Based on Its Product Innovation and Leadership in the Data Privacy Management Industry


xAd is a mobile advertising company which helps advertisers deliver relevant hyper-locally targeted advertising to consumers. Why did they choose TRUSTe for data privacy management? We sat down with Chi-Chao Chang, President of Products and Technology at xAd to discuss the value of the TRUSTe brand and TRUSTed Ads Technology. Watch Video »

Oct 12 2011

[VIDEO] Social media + privacy: where are we headed?

Check out the video below of a fantastic privacy panel that took place last week during Advertising Week in New York City. The panel included our CEO, Chris Babel, and was put on by Unit7 as part of their trust forum series. AW8 – TRUST FORUM III – THE GREAT PRIVACY DEBATE… by advertisingweek

Oct 10 2011

Self-Regulation Meets Video Advertising at OMMA Global


Jalal Nasir Director of Product Management | TRUSTe @jalanasir Last week I had the pleasure of speaking at the OMMA Global Event held in NYC with Jason Shulman, VP of Ad Sales at Adap.tv. Almost 150 people attended the session, with representatives from all sides of the ad ecosystem, including agencies, publishers and intermediaries. The focus …

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