Compliance: Protect your company from privacy mis-steps and ensure compliance with federal and industry regulations across your entire business

Protect your company from privacy mis-steps and ensure compliance with federal and industry regulations across your entire business.

The complex waters of online privacy regulation can be incredibly difficult to navigate with the increased use of new technologies for more personalized marketing and with the speed in which customer data flows through your organization. Let TRUSTe provide you with a holistic strategy for privacy management. By helping you monitor the full range of ways your company collects and uses customer data, you can eliminate the risky behaviors that put you at risk of FTC investigation or customer dispute.

Customer Data Collection and Usage

TRUSTe provides certification and compliance solutions that allow you to leverage valuable customer data while knowing that your privacy practices provide the right level of transparency, choice and accountability.

Extending Transparency and Control to Behavioral Advertising and Data Collection

TRUSTe serves billions of impressions a month for leading advertisers, publishers, and agencies seeking compliance with the DAA Self-Regulatory Program for Online Behavioral Advertising, Federal Trade Commission guidelines, and emerging interna- tional standards.

Marketing to Unique Audiences: EU Citizens and Children

Whether managing your own data or data on behalf of others, special considerations must be taken for information gathered from certain audiences such as children under the age of 13 or EU citizens. TRUSTe has solutions to help comply with the unique requirements for these audiences including each EU state’s data protection authority.