Consumer Privacy

TRUSTe's privacy seals ensure protection of consumer privacy.
Read the privacy policy of any Website you visit. If you see a TRUSTe privacy seal on that policy, you can be confident that website or app is committed to protecting your privacy.
What Does the TRUSTe Seal Mean?

TRUSTe powers trust by ensuring businesses adhere to privacy best practices regarding the collection and use of personal information on their websites and apps. If you see the TRUSTe Certified Privacy Seal on a website or app, the company operating that property has met the comprehensive privacy certification requirements established by TRUSTe. The certification process helps ensure the business is transparent about what information they collect and how they use the information; the business provides you with control over what information they collect and how they use that information; and the business is accountable to the practices they outline in their privacy policy statement.

If you have any concerns with the privacy practices of a website or app that displays the TRUSTe Certified Privacy Seal, you can use our Dispute Resolution process for assistance resolving your claim.

Keep Your Personal Data Safe Online

  • Your Software
  • Your Email Address
  • Your Browser
  • Your ID & Passwords

View the Privacy Tips »

Resolve a Privacy Dispute

File a complaint using TRUSTe's online Dispute Resolution form. You can report violations of posted privacy statements and specific privacy concerns that pertain to TRUSTe client websites. We investigate all eligible complaints and mediate solutions between users and websites.

More About Dispute Resolution »

Find TRUSTe Certified Sites

Search the Trusted Directory to see which sites have earned the TRUSTe certification and uphold TRUSTe's high standards for best privacy practices.

Find Trusted Websites »



What is Online Behavioral Advertising?

Online behavioral advertising (aka "OBA") describes a broad set of activities companies engage in to collect information about your online activity (like webpages you visit) and use it to show you ads or content they believe to be more relevant to you.

Learn More About OBA »

Online Privacy: A Tutorial for Parents and Teachers


Learn how to discuss online privacy risks with your students and children

Read the Tutorial »

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.