Consumer Privacy
TRUSTe Consumer Privacy Solutions
What Does TRUSTe Certification Mean to You?
The TRUSTe seal is a signal to consumers that a website is safeguarding your personal information and values your online privacy.
Read the privacy policy of any website you visit. If you see a TRUSTe seal on that policy, you can be confident that website is transparent about its privacy practices and respects your online privacy. And if you have a privacy concern with any site that displays our privacy seal, TRUSTe will help you resolve them promptly.
TRUSTe certifies companies in multiple programs and solutions to meet your privacy expectations. Learn about TRUSTe Privacy Programs and what they mean to you.
Web Privacy
Identifies companies that adhere to TRUSTe’s strict online privacy principles which protect the privacy of your personal information. We back up the integrity of our seal programs with our online Dispute Resolution program, which lets users hold TRUSTe clients accountable. More on program requirements.
EU Safe Harbor
Certifies companies to be in compliance with the European Union Directive on Data Protection specifically the Safe Harbor framework which ensures European citizens that their privacy is protected. More on program requirements.
TRUSTed Email
Reinforces companies’ commitments to good email practices by certifying email disclosures, reputation, and unsubscribe policies. More on program requirements.
Children’s Privacy
Certifies that companies are compliant with the COPPA Rule – letting parents know that kids’ (under age 13) information is safe. More on program requirements.
TRUSTed Data
Certifies the notice, choice and privacy practices around data collection and usage by ad and data companies that collect consumer data on other company websites or use data collected to show more relevant ads. More on program requirements.
Trusted Downloads
Provides market incentives for adware and other software companies to clearly and unavoidably communicate key functionalities and obtain informed consumer consent prior to download. More on program requirements.
TRUSTed Ads
TRUSTed Ads is a DAA-Approved technology platform that allows companies to effectively self-regulate their online behavioral advertising practices and build trust with consumers, partners and regulators. More on program requirements.
TRUSTed Cloud
Trusted Cloud data privacy certification helps a service provider to close more business faster by demonstrating high standards for data management and privacy for their service platform and website. More on program requirements.
Dispute Resolution
Provides companies that do business with European citizens and certified against the Dept. of Commerce’s EU Safe Harbor framework with TRUSTe’s Dispute Resolution process. Dispute Resolution allows you to report violations of posted privacy statements and specific online privacy issues that pertain to TRUSTe clients websites. TRUSTe investigates all eligible complaints and mediates solutions between users and websites.