TRUSTe Tracker Protection
TRUSTe Tracker Protection is currently available as a Firefox Browser extension that provides transparency and control over the tracking that is largely invisible to consumers (ad-ons for other popular browsers are coming soon!). TRUSTe discovers all of these trackers and provides you a detailed inventory of them, including cookies, etags, beacons, and other tracking elements.
Putting Consumers in Control
Once you have a better understanding of the activity and companies that are tracking your browser behavior, TRUSTe gives you granular controls that enable you to block companies or tracking activity that you do not trust and to allow the ones that you do.