AdXpose

Trusted Cloud Data Privacy Services Validates and Enhances the AdXpose Ad Verification Platform

Earned Privacy Certification for Cloud and Saas


AdXpose, Inc. is the leader in digital advertising analytics solutions. The company's Software as a Service (SaaS) technology provides advertisers and publishers with greater transparency and confidence into the quality, safety, and performance of their digital advertising campaigns. The actionable optimization metrics captured by AdXpose solutions help its customers realize increased ROI, more profitable margins, and measurable ad effectiveness This is done in a 100% safe and approved manner, and in compliance with insertion order, legal, and other brand requirements. With AdXpose, advertisers can maximize their campaigns by identifying and correcting under-performing sites, and ensure more effective ad placement and use of advertising budget.

Situation

Ad verification services operate by collecting data from content and context, as well as geographic and domain-level detail from their clients' Websites. With site and page level reporting on an ad campaign, AdXpose's clients know exactly where their advertising is being placed and also how it's performing at the most granular level. Providing access to confidential information is a legitimate concern for AdXpose clients.

"We designed our analytics solution to meet the most stringent privacy practices," noted Kirby Winfield, AdXpose chief executive officer. "We wanted to be able to prove that level of commitment to our customers. That's why we approached TRUSTe."

TRUSTe's reputation as the industry leader in privacy provides thirdparty verification to our clients that we will protect their data with standards that match or exceed their own.

– Kirby Winfield, Chief Executive Officer, AdXpose

Results

TRUSTe reviewed the AdXpose platform and confirmed that the customer data management practices upheld the company's privacy and customer data usage commitments to the highest level.

As part of the review process, TRUSTe analyzed AdXpose's data collection management practices to ensure that confidential data was not used for unauthorized purposes or accessed by third parties that were not specified by their clients. AdXpose provides clients with highly customizable dashboards that enable granular access and the ability to segregate data access depending on specific needs – ensuring privacy at every level. Lastly, TRUSTe reviewed the AdXpose privacy policy and provided recommendations to ensure it was clearly communicating the company's privacy commitments.

The TRUSTe review confirmed that the AdXpose platform was extremely focused on building privacy by design – keeping the client in mind at all times. TRUSTe identified processes and areas where AdXpose could continue to build on its strong privacy focus so it would continue to be embedded into the company culture and reflected in the designs of its products and services. One suggestion that the company implemented is the creation of a new employee orientation training session on its online privacy practices, with annual retraining sessions for all of the company's existing employees.

"TRUSTe's reputation as the industry leader in privacy provides third-party verification to our clients that we will protect their data with standards that match or exceed their own," concluded Winfield.



About TRUSTe

As the leading internet privacy services provider, TRUSTe helps thousands of businesses promote online safety and trust, and guides consumers to sites that protect their online privacy. TRUSTe helps both online companies promote their site privacy policies online and users to click with confidence. Thousands of sites rely on TRUSTe's privacy, including top-fifty sites like Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast, and Apple.



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