Proving Trust Makes a Difference
in the Purchase Flow

13% Increase in Revenue per Visit

SureSource is a leading provider of direct-to-consumer ecommerce for major brands. As the owners and operators of leading ecommerce online stores, including, the official online store for Anheuser- Busch, SureSource is the premier partner in optimizing the online customer user experience for their partners.

Recognizing that deficient online privacy practices can negatively impact purchasing behavior and customer engagement, SureSource decided to highlight and promote their trusted standing with a TRUSTe Privacy Seal throughout their online stores by initially conducting A/B testing through TRUSTe partner Amadesa.

Displaying the Seal Proudly

Amadesa testing methodology for SureSource online store included an even A/B split test of all traffic over the course of a two week period with 50% of visitors viewing the TRUSTe seal and 50% of visitors not shown the seal. The test tracked conversion rate and revenues per visit in real-time and results were statistically significant at the 95% confidence level.

With the TRUSTe seal present, saw a 4% conversion lift and an increase of 13% in revenue per visit. These compelling results easily demonstrated the difference a TRUSTe seal makes.

The substantial lift provided by the TRUSTe privacy seal made certifying our over 70 online stores an easy decision. TRUSTe was the clear choice to help us develop and advertise our commitment to privacy protection.

– Dan Forno, Senior Manager, eCommerce, SureSource

Recognizing that an investment in privacy is an essential building block to a successful customer trust and engagement strategy, SureSource chose to permanently display the TRUSTe seal on the homepages and associated web pages on over 70 of their online stores.

Increase consumer confidence in your business

Increasing your online sales depends on customer trust and online credibility. These TRUSTe service packages for small and medium businesses can help you simplify privacy issues and protect your reputation with industry-leading complaint-handling services. Discover the business benefits of displaying a trust mark from TRUSTe, the most respected name in online privacy.


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