Cisco Systems, Inc.

Cisco Launches New, Collaborative Privacy and Security Portal
TRUSTe Seal Provides Third-Party Validation of Deep Commitment to Data Privacy and Transparency


TRUSTe Seal Communicates Cisco's Leadership in Trust and Privacy


Cisco Systems, Inc. is an American-based multinational corporation that designs and sells consumer electronics, networking, voice, and communications technology and services. Headquartered in San Jose, California, Cisco has more than 65,000 employees and had annual revenues of over US$40.0 billion in 2010.

Cisco has shaped the future of the Internet by creating unprecedented value and opportunity for its customers, employees, investors, and ecosystem partners. The company is now the worldwide leader in networking — transforming how people connect, communicate, and collaborate.

Our corporate goal is to be a leader in privacy, with best-in-class security and compliance programs. It only made sense for us to partner with TRUSTe, the industry’s most recognized and respected privacy seal.

– Van Dang, Vice President, Law Deputy General Counsel, Cisco Systems

Situation

The rapid increase in online activity and ease of accessibility to data and information has today’s businesses and consumers increasingly concerned about how their personal data and information are stored and used. But very few companies take privacy and security as seriously as Cisco. “We recognize that a key to our business is building and maintaining the trust of our customers, partners, and employees, reducing risk — and simply doing what is right,” notes Van Dang, Vice President and Law Deputy General Counsel for Cisco Systems.

One of the innovative ways Cisco has chosen to demonstrate its strong commitment to privacy is through the development of a collaborative web portal in support of the privacy community. “The cornerstone for having a robust compliance program in place is transparency,” explains Dang. “That's how you build customer trust. That was the motivation for us to build this website, so we can reveal the details of what we are doing in the areas of privacy and trust.”

The new web portal is enabling Cisco to share information on its privacy policies, processes, and procedures with its customers, employees, partners, legal colleagues, and others that are interested in learning more about the privacy and security compliance journey. The website also serves as an industry forum, encouraging site visitors to share best practices and provide feedback on how Cisco — and others — can continue to improve their security and privacy offerings.

Part of Cisco’s commitment to trust includes the use of a privacy seal. Cisco obtained TRUSTe’s website certification in 2009. Cisco is also TRUSTe EU Safe Harbor certified for all of its employee databases, and is in the process of expanding that certification across the enterprise in a phased approach. “Our corporate goal is to be a leader in privacy, with best-in-class security and compliance programs,” explains Dang. “It only made sense for us to partner with TRUSTe, the industry’s most recognized and respected privacy seal.”

Results

The TRUSTe seal is now providing third-party validation of Cisco’s industry-leading privacy policies. “Privacy and compliance will always be a journey for us at Cisco, since the legal framework and regulations in this area are still evolving,” concludes Dang. “Using the TRUSTe seal is just one more way we can demonstrate to our customers and employees that we will always do the right thing. And doing the right thing is not only good for our customers — it’s the foundation for business success as well.



Increase consumer confidence in your business

Increasing your online sales depends on customer trust and online credibility. These TRUSTe service packages for small and medium businesses can help you simplify privacy issues and protect your reputation with industry-leading complaint-handling services. Discover the business benefits of displaying a trust mark from TRUSTe, the most respected name in online privacy.

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About Truste

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls - along with privacy assessments and certifications. More than 5,000 companies worldwide rely on our DPM platform and globally recognized Certified Privacy Seal to protect / enhance their brand, drive user engagement and minimize compliance risk.