Increasing Retail Conversions
One Visitor at a Time

29% Increase in sales is an online retailer, specializing in home, garden, and pet products, and generating more than $1 million in annual sales. Debnroo’s founders have carefully chosen products that meet their high quality standards. The company differentiates itself from competitors with strong customer service and fast shipping.

Finding the Right Combination to Attract & Convert Visitors

Like other retail websites, Debnroo’s challenge is twofold: 1) attracting visitors and 2) converting visits to sales. TRUSTe is a recognized consumer facing endorsement brand. The TRUSTe seal helps increase sales by boosting customer confidence in Web retailers’ websites. TRUSTe helps both major brands and small businesses build confidence with customers by protecting the privacy and security of their personal information.

Debnroo displayed the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free program. Testing partner Amadesa measured the results. The Amadesa testing allows the merchant to not only confirm statistical relevance, but also measure the dollar increase in sales and average order value.

At Debnroo, the results we’ve seen with TRUSTe are fantastic. Since we’ve been using the TRUSTe Seal on our site, our conversion rates have increased significantly.

– Andy Mowery, Founder, Debnroo, Inc.

Displaying the Seal Proudly

Sales to visitors who saw the TRUSTe seal were 29 percent higher than those visitors who didn’t see the seal.

Based on its successful test results with TRUSTe certification, Debnroo decided to display the TRUSTe seal on its Website full time. The company’s sales continue to grow; customers are confident that Debnroo will protect the safety of their personal and financial information. Visit for more information.

Increase consumer confidence in your business

Increasing your online sales depends on customer trust and online credibility. These TRUSTe service packages for small and medium businesses can help you simplify privacy issues and protect your reputation with industry-leading complaint-handling services. Discover the business benefits of displaying a trust mark from TRUSTe, the most respected name in online privacy.


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