JANGOMAIL

Permission-based email marketing service eases compliance with TRUSTe EU Safe Harbor Seal.

JangoMail is an industry leader in permission-based email marketing. Founded in 2001, more than 1,800 organizations on six continents now rely on JangoMail to successfully send personalized, targeted emails to their customers and prospects. JangoMail offers flexible pricing for all entrepreneurs and businesses, as well as a growing number of unique features, including direct connectivity to customers’ external databases.

JangoMail’s goal is to make sending mass e-mails as easy as possible for its customers. The company offers database management and provides measurements on effectiveness for companies looking to communicate with large numbers of customers about deals, events, and many other aspects of their business.

Using JangoMail, companies can upload a database of e-mails or create new ones, keep their databases current, separate customers into groups, and communicate to large quantities of contacts in one e-mail. Located in Dayton, Ohio, JangoMail’s customers include Nokia, the American Thyroid Association, NAACP, Logitech, Reuters, the New York Marathon, and Wesleyan University.

Displaying the TRUSTe EU Safe Harbor Seal on our Web site lets our customers know that we take their privacy seriously.

– Kim Wright, Director of Operations, JangoMail

Situation

JangoMail frequently does business with European citizens. As such, they need to certify compliance with the EU Directive on Data Protection. The EU Directive prohibits the transfer of European cititzens’ personal data to non-European Union nations that do not meet the EU’s “adequacy” standard for privacy protection.

The U.S. Department of Commerce, in concert with the European Commission, developed a “Safe Harbor Framework” that allows US organizations to comply with the Directive by abiding by a set of Safe Harbor Privacy Principles. The Framework was approved by the EU in 2000 and gives companies that abide by the Principles assurance that the EU will consider their practices “adequate” privacy protections for EU citizens.

“We are required to obtain EU Safe Harbor certification if we want to do business with European citizens. In order to obtain compliance, we needed to carefully evaluate our privacy policies and website practices. We had to make sure we were earning our customers’ trust,” noted Wright.

Results

JangoMail obtained the TRUSTe EU Safe Harbor certification in 2010. The TRUSTe EU Safe Harbor Seal Program verifies JangoMail’s compliance with the Safe Harbor Framework. By displaying the Safe Harbor seal, JangoMail’s customers around the globe can now be confident that their privacy is taken seriously.

“The email marketing field is very competitive,” noted Wright. “Not only do you have to provide superior service, you must be able to differentiate your offering from your competitors. By displaying the TRUSTe EU Safe Harbor seal proudly on our website, we obtain instant confidence and credibility with our clients and are building our brand based on trust.”

Increase consumer confidence in your business

Increasing your online sales depends on customer trust and online credibility. These TRUSTe service packages for small and medium businesses can help you simplify privacy issues and protect your reputation with industry-leading complaint-handling services. Discover the business benefits of displaying a trust mark from TRUSTe, the most respected name in online privacy.