Moggle Inc.'s Virtual Piggy

TRUSTe certification enables children to transact with online merchants, games, and social networks in a safe environment.

Increases Trust with Merchants and Parents


Moggle, Inc. was founded in February 2008 to meet the needs of children in the global online market. The company's Virtual Piggy technology platform provides the ability for the under 18 year old audience — and particularly the underserved sub-13 year old age group — to play, purchase, and socialize in a secure online environment, guided by parental control.

With Virtual Piggy, parents retain complete control over their child's online spending experience. Parents can set conditions and place limits on individual transactions or merchants. Notifications are sent to the parents when their children try to make direct purchases at one of the Virtual Piggy supported merchant sites. The parent can then choose to approve or reject the transactions the child wishes to make.

“Virtual Piggy is an easy to use, seamless system that allows parents to monitor and guide their children’s spending and make their online experience safe and enjoyable,” stated Catherine T. Williams, vice president of sales and marketing at Moggle, Inc. “Virtual Piggy makes people feel more secure, ensures their children’s’ privacy, and protects their financial information.”

The TRUSTe Privacy Seal and COPPA Certification provide the most compelling demonstration of our long-term commitment to privacy. The vast majority of our clients — the Virtual Piggy supported merchant sites the children will be visiting — are already engaged with TRUSTe. They know the value of the seal, and the strong dedication to privacy that it demonstrates.

– Catherine T. Williams, Vice President Sales and Marketing, Moggle, Inc.

Situation

“Since Moggle is a new company, our first goal was to establish a professional reputation in the industry,” explained Williams. “That’s why we decided to leverage the universally accepted TRUSTe brand to boost our own. The TRUSTe seal is easily recognized and accepted. It positions our company as a provider of a safe environment that makes everyone feel more secure. We do have an attorney on staff, and she weighed in with her opinion on what we needed to start with. She was a strong advocate of using the TRUSTe seal and certification services.”

The Children’s Online Privacy Protection Act (COPPA) regulates and protects the under 13 age group. In order to demonstrate its full commitment to privacy to its Virtual Piggy supported merchants and parent user base, Moggle made the decision to work with TRUSTe to obtain COPPA certification. “Although the Virtual Piggy service does not currently take any information directly from children, it does accept financial information from their parents who might put in credit card information,” explained Williams. “But our clients who operate these child-facing websites must comply. When our member merchants and parents see the easily recognized TRUSTe COPPA certification seal, it sends the message that we take children’s’ privacy issues as seriously as they do.” And as our company grows, future products may provide a more direct interaction for kids. The Truste seal establishes our commitment to provideing a suite of offerings that are safe and secure for children.

Many of 888’s gaming options require that customers download software. But downloading software from any website requires a high degree of trust with end users. It was this requirement for the highest level of trust that led 888 to investigate TRUSTe’s privacy solutions back in 2007.

Results

Moggle has already received very positive responses to its initial product offering. Williams explains, “The concept of providing a safe place for children to conduct business online has been very well accepted. When we talk to merchants about signing up for the Virtual Piggy service, we find that most of them are also parents. They are not only very enthusiastic from a business perspective — they see the benefits of Virtual Piggy service from their own parental perspective as well.

“The TRUSTe Privacy Seal and COPPA Certification provide the most compelling demonstration of our long-term commitment to privacy. The vast majority of the Virtual Piggy supported merchant sites the children will be visiting are already engaged with TRUSTe. They know the value of the seal, and the strong dedication to privacy that it demonstrates.”



Increase consumer confidence in your business

Increasing your online sales depends on customer trust and online credibility. These TRUSTe service packages for small and medium businesses can help you simplify privacy issues and protect your reputation with industry-leading complaint-handling services. Discover the business benefits of displaying a trust mark from TRUSTe, the most respected name in online privacy.

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