TRUSTe’s Cookie Consent solution has been helping global companies comply with the EU Cookie Directive and continues to evolve into the most robust platform that is completed by TRUSTe’s privacy brand.
TRUSTe’s Cookie Consent integrates with leading Tag Management Systems (TMS) in order to help companies comply with the “zero-cookie” load requirement, specifically under CNIL’s laws. The “zero-cookie” requires that no trackers, outside of the exceptions, are dropped until user has consented. TRUSTe has a preferred partnership w/ Signal and already developed an integration with Google TMS. (You may have also seen us in Tealium’s portal.)
TRUSTe has a Cookie Consent API that provides Tag Management Systems the ability to digest the user-level of consent in order to respect the user’s preferences.
The newest addition to TRUSTe’s TMS system family is Adobe DTM (Dynamic Tag Manager). TRUSTe has been working closely with the Adobe DTM team to ensure clients that use Adobe DTM is able to seamlessly leverage TRUSTe Cookie Consent in their system.
The Cookie Consent integrates with Adobe DTM in a three step process:
- The first process is just to add the Cookie Consent script, like you would any other Third Party Tag in DTM.
- The second step is to apply a special Tag which will reload the page when a user has changed their preference, thereby loading any newly allowed Tags/Rules.
- The third step is applying a Condition to any Rule you wish covered by the Cookie Consent.
- Adobe DTM is able to leverage the Cookie Name and Cookie Value to communicate the user-level consent back to the TMS for compliance.
TRUSTe has a flexible Cookie Consent API that is ready to integrate with any TMS system to enable an easy tag integration. If you have a TMS partner you would like to integrate with TRUSTe Cookie Consent, please email us for next steps! CNIL just did cookie sweep. If you’re not yet prepared for the next one, please email us now @ firstname.lastname@example.org.