Kevin Trilli

Author's details

Name: Kevin Trilli
Date registered: September 20, 2011
URL: http://www.linkedin.com/in/trilli

Biography

VP Product TRUSTe

Latest posts

  1. HTML5…I mean, Local…I mean, DOM…I mean, Web Storage! — March 26, 2013
  2. Technical Analysis of the IOS6 Tracking Identifiers and Privacy System — September 30, 2012
  3. San Francisco Privacy Engineering Meetup – Kickoff — September 7, 2012
  4. It’s Official: Bye-Bye UDID — March 26, 2012
  5. Mobile Tracking: How it works and why it’s different — February 22, 2012

Most commented posts

  1. Technical Analysis of the IOS6 Tracking Identifiers and Privacy System — 5 comments
  2. Mobile Tracking: How it works and why it’s different — 1 comment

Author's posts listings

Mar
26

HTML5…I mean, Local…I mean, DOM…I mean, Web Storage!

Categories:

by

By Kevin Trilli (@squawkt22) VP Product | TRUSTe As we have moved rather quickly into 2013, the subject of mobile privacy has brought a renewed focus to client-side storage of identifiers and attributes.  Initially, this was driven by the fact that mobile safari with its default-on cookie blocking policy is especially relevant in the huge …

Continue reading »

This post has no tag

Leave comment

Sep
30

Technical Analysis of the IOS6 Tracking Identifiers and Privacy System

Categories:

by

The new release for IOS6 contains several improvements in the tracking and privacy systems for advertisers and consumers. The release features are definitely just a starting point in what appears to be a long term strategy to embed privacy controls into the platform.  Below is an analysis of what is included within the system along …

Continue reading »

Tags: ,

5 comments

Sep
07

San Francisco Privacy Engineering Meetup – Kickoff

Categories:

by

The San Francisco Privacy Engineering group held its first meetup in late August at the TRUSTe’s office in Union Square. Eleven attended keeping it perfectly sized for an intimate discussion around Travis Wellman describing “Spaciousness”, a new model, based on Content Addressing and graphs, for users to store their information in the web. The new …

Continue reading »

This post has no tag

Leave comment

Mar
26

It’s Official: Bye-Bye UDID

Categories:

by

This weekend’s news of Apple rejecting apps due to their exposing UDID’s to third parties makes official one of the most anticipated events (and not necessarily positively for everyone) for mobile this year.  This leads to two very big questions: What does this mean to the future of mobile advertising on the IOS platform? Are …

Continue reading »

This post has no tag

Leave comment

Feb
22

Mobile Tracking: How it works and why it’s different

Categories:

by

Slide1

Introduction The principles of tracking in mobile are fundamentally the same as those used in the online world.  Specifically, you want to have an identifier that works across different domains and if that identifier is short lived, you need to be able to tie it to domain specific identifiers that have greater persistence.  There are …

Continue reading »

Tags: , , ,

1 comment

Feb
22

Top 10 Challenges in Mobile Privacy

Categories:

by

Top 10 challenges in Mobile Privacy Every week we hear about a new privacy scandal with a mobile company involved. Google, Apple, Pandora, Carrier IQ, Path and Hipster are only a few examples. So who is next? And why anybody should be next? Why is it so difficult for companies to achieve privacy-by-design on mobile? …

Continue reading »

This post has no tag

Leave comment

Feb
02

Product Prioritization Part 1 of 2: A Prioritization Schema

Categories:

by

This is a topic that is near and dear to anyone involved in product development and something that spans across both the Product Management and the Engineering/Product Development side.  What I originally wanted to cover in this post was the issue of internal vs. “external” projects and some things to think about when having to …

Continue reading »

Tags: , , ,

Leave comment

Oct
03

Open Standards and Privacy

Categories:

by

Privacy is clearly something that affects the whole ecosystem of users on the web. Any implementation of privacy must take into consideration important trade-offs between business models and end user rights to transparency and choice. As such, standards play an important role in any consideration of a privacy system for the web and mobile web. …

Continue reading »

Tags: , ,

Leave comment

Sep
26

TRUSTe New Technology Blog

Categories:

by

Welcome to TRUSTe’s new blog focused on privacy for developers and technologists. This blog will feature a technology bent to privacy versus the classical policy perspective that exists in many other forums. There are a couple of reasons why we at TRUSTe decided to start this.  First, we think there is an equally important dialog …

Continue reading »

Tags:

Leave comment